Lars Miller
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larsmillermedia.bsky.social
Lars Miller
@larsmillermedia.bsky.social
I write about cannabis, functional beverages, coffee, CPG branding, marketing, and content.

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THC Bevs - https://herbal.beehiiv.com/subscribe
Coffee - https://retired-barista.beehiiv.com/subscribe
How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding

That combo drove $1M/month in sales and a massive exit.
Sometimes, execution matters more than novelty.
December 7, 2025 at 12:58 PM
Micah Hyde’s “first 15” for beverage strategy:
💧 Hydration from sparkling refreshment
💪 Recovery from CBD + CBG
🌙 Relaxation from low-dose THC

A playbook rooted in health, wellness, and balance.

🎧 open.spotify.com/episode/1DY2...
December 7, 2025 at 4:23 AM
Scaling one beverage brand is hard.
Scaling 7? Even harder.

On the latest Free Spirits Podcast, Evan Eneman breaks down:
⚡ Multi-brand strategy with Iconic Tonics
⚡ Retail vs. DTC vs. on-premise
⚡ Lessons from building with Snoop Dogg

🎧 Full episode: open.spotify.com/episode/6gdX...

#THCDrinks
December 6, 2025 at 1:23 PM
There’s building a beverage brand, and then there’s getting product to shelves.

Benjamin from Fable Libations didn’t expect the toughest challenges to come from the operational side of the business. But things like shifting temperatures, state regulations, and transport logistics?
December 6, 2025 at 2:18 AM
In new beverage categories, clarity wins.

Consumers ask:
☀️ What does this replace in my day?
🌙 When should I drink it?

You’ve got 3–5 seconds on shelf. Occasion-based labeling (“morning” vs “evening”) beats complex formulations every time.

🎧 open.spotify.com/episode/2YCg...
December 5, 2025 at 10:28 PM
NFL still drug tests for THC.

Micah Hyde knows the risks of attaching his name to a cannabis brand. But silence? That’d be cowardly.

His why:
👊 Athletes who could benefit
👨👩👧 Fathers who need balance
💡 People who deserve options

🎧 open.spotify.com/episode/1DY2...
December 5, 2025 at 7:10 PM
THC drinks aren't killing alcohol - they're expanding your fridge! 🍻✨

The data just dropped and it's wild: THC beverage drinkers actually drink MORE alcohol than the average person (55.7% vs 42%) 📊

This isn't replacement culture, it's addition culture 💫
December 5, 2025 at 4:45 PM
My podcast popped off this year — and I’m still processing it.

⬆️ 879% audience growth
⬆️ 999% listening time
🔥 Top 20% of ALL Spotify video podcasts
🏆 2025 Rising Star + Most Shared + Most Talked About

Huge thanks to everyone building in this space!

Watch the latest → youtu.be/6AD3RdawlAY
December 4, 2025 at 2:31 PM
Your event photos might be making your brand look smaller than it is.
📉 Bad lighting.
📉 Awkward angles.
📉 Zero story.

Don’t just document the moment—elevate it.

📸 This is how I turn events into brand assets:
larsmillermedia.com/transform-yo...
December 3, 2025 at 4:45 PM
You could scroll this app for hours trying to catch up on the cannabis & hemp industry…

Or you could just subscribe to my newsletter.

herbal.beehiiv.com/subscribe
December 3, 2025 at 3:03 PM
When the news cycle gets loud, panic is the easiest reaction — and the worst strategy.

The next few days will feel chaotic. But the smart move is simple:
Talk to your supply chain.
Talk to your consumers.

Clear heads make good decisions.

🎧 Episode → open.spotify.com/episode/3dkP...

#THCdrinks
November 14, 2025 at 4:46 PM
There are bad actors in this industry and they make it harder for the responsible operators doing it right.

Products mimicking Oreos, Skittles, Doritos… untested, mislabeled, and sold to anyone with cash in hand.

🎧 Full conversation: open.spotify.com/episode/3dkP...

#THCdrinks
November 14, 2025 at 1:40 PM
You could scroll this app for hours trying to catch up on the cannabis & hemp industry…

Or you could just subscribe to my newsletter.

herbal.beehiiv.com/subscribe
November 12, 2025 at 8:12 PM
THC, CBD, CBN, CBG — each cannabinoid tells your body a different story.
Timing matters just as much as dosage.
This convo breaks it down.
🎧 Free Spirits Podcast → open.spotify.com/episode/1kc5...
#THCdrinks #FunctionalBeverages
November 10, 2025 at 7:42 PM
A new kind of buzz took over Miami.

At iii Points, Cann became the go-to drink. A better way to socialize. A lighter lift. A vibe that matches the night instead of fighting it.

Every hand holding a Cann told the same story: elevated connection.

#iiipoints #THCdrinks
October 28, 2025 at 10:57 PM
Micah Hyde’s “first 15” for beverage strategy:
💧 Hydration from sparkling refreshment
💪 Recovery from CBD + CBG
🌙 Relaxation from low-dose THC

A playbook rooted in health, wellness, and balance.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 11:48 PM
Micah Hyde’s end game?

🏈 THC beverages in NFL stadiums
🥤 Become the “official drink of the NFL”
💡 Start with one venue, then scale

Insurance is the biggest hurdle—but venue interest is growing fast.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 10:57 PM
Running a brand with a small team + budget?

Julie Rhodes says:
🤖 Use AI responsibly (productivity, not gimmicks)
📩 Treat CRMs + schedulers as extra teammates
⚙️ Build marketing as an ecosystem

Do more with less—or get left behind.

🎧 open.spotify.com/episode/2YCg...
October 7, 2025 at 7:15 PM
NFL still drug tests for THC.

Micah Hyde knows the risks of attaching his name to a cannabis brand. But silence? That’d be cowardly.

His why:
👊 Athletes who could benefit
👨👩👧 Fathers who need balance
💡 People who deserve options

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 3:45 PM
THC stigma is real.

Micah Hyde’s answer?
✔️ 5mg consistent dosing
✔️ No 100mg shock factor
✔️ Education + responsibility

His brand is built for mature, health-conscious adults—changing the conversation around cannabis beverages.

🎧 open.spotify.com/episode/1DY2...
October 7, 2025 at 10:29 AM
Great products aren’t just about flavor.
They’re about context.

This brand built its lineup around two consumer rituals:
☀️ Daytime drinking
🌙 Evening wind-down

It started by standing in grocery aisles, asking:
“Why would I pick that?”

Full Convo - open.spotify.com/episode/2YCg...
October 7, 2025 at 2:50 AM
Imagine sipping your favorite cannabis drink at bars and stadiums, just like beer. It’s happening!
The industry is on the brink of mainstream adoption.

What are your thoughts? Are you ready for THC drinks on tap?

👇 More insights here: herbalprofiles.com/subscribe

#THCdrinks #HempBeverages
October 6, 2025 at 8:49 PM
Your drink habits are changing & Big Alcohol is feeling it.

Nearly half of THC drink consumers are drinking less alcohol.
Top reasons?
• No hangovers
• Reducing alcohol use
• Natural alternative

This isn’t just a niche. It’s a movement.

Get the latest insights → herbalprofiles.com/subscribe
October 6, 2025 at 7:15 PM
How do you build a $60M cannabis beverage brand?

Levia did it with timing, clarity, and simplicity.
→ First to shelf in MA
→ Zero sugar, zero carbs
→ Clean, approachable branding
→ A category begging for drinks

🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
October 6, 2025 at 6:41 PM
What’s it like to see your product in a dispensary for the first time? For one founder, it was surreal: a random customer raving about the product she’d worked so hard to bring to market. That pride, that moment of validation—it’s what keeps so many founders going.
herbal.beehiiv.com/p/herbal-pro...
October 6, 2025 at 12:09 AM