Lars Miller
@larsmillermedia.bsky.social
I write about cannabis, functional beverages, coffee, CPG branding, marketing, and content.
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THC Bevs - https://herbal.beehiiv.com/subscribe
Coffee - https://retired-barista.beehiiv.com/subscribe
Subscribe to my newsletters
THC Bevs - https://herbal.beehiiv.com/subscribe
Coffee - https://retired-barista.beehiiv.com/subscribe
👇 What’s one THC drink brand you think could scale like this?
🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
Levia to Monarch Beverage: Troy Brosnan on Cannabis Drinks, Innovation & Market Challenges
In this episode of Founder Spotlight, I sit down with Troy Brosnan, the entrepreneurial mind behind Levia and now the CEO of Monarch Beverage. We talk candidly about the journey from startup to…
youtu.be
December 7, 2025 at 12:58 PM
👇 What’s one THC drink brand you think could scale like this?
🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
🎧 Full convo: youtu.be/YCmuZxTAMHM
#THCDrinks #CannabisBeverages #Levia #WeedDrink
The future? Standing tall BESIDE alcohol as a complementary choice in our ever-expanding adult beverage world 🌈
Ready to dive deeper into beverage industry insights?
👉 Subscribe to our newsletter at herbalprofiles.com/subscribe
#THCbeverages #cannabisdrinks #beverageindustry #hempdrinks
Ready to dive deeper into beverage industry insights?
👉 Subscribe to our newsletter at herbalprofiles.com/subscribe
#THCbeverages #cannabisdrinks #beverageindustry #hempdrinks
Herbal's Newsletter
Your go-to newsletter for cannabis beverages
herbalprofiles.com
December 5, 2025 at 4:45 PM
The future? Standing tall BESIDE alcohol as a complementary choice in our ever-expanding adult beverage world 🌈
Ready to dive deeper into beverage industry insights?
👉 Subscribe to our newsletter at herbalprofiles.com/subscribe
#THCbeverages #cannabisdrinks #beverageindustry #hempdrinks
Ready to dive deeper into beverage industry insights?
👉 Subscribe to our newsletter at herbalprofiles.com/subscribe
#THCbeverages #cannabisdrinks #beverageindustry #hempdrinks
Consumers are mixing and matching based on:
• Mood 🌙
• Occasion 🎉
• Need state 💭
For brands, this changes everything:
❌ Stop dunking on alcohol
✅ Respect the overlap
✅ Think coexistence, not conquest
Your THC drink isn't competing with that rosé in the fridge - it's joining the party 🥂
• Mood 🌙
• Occasion 🎉
• Need state 💭
For brands, this changes everything:
❌ Stop dunking on alcohol
✅ Respect the overlap
✅ Think coexistence, not conquest
Your THC drink isn't competing with that rosé in the fridge - it's joining the party 🥂
Herbal's Newsletter
Your go-to newsletter for cannabis beverages
herbalprofiles.com
December 5, 2025 at 4:45 PM
Consumers are mixing and matching based on:
• Mood 🌙
• Occasion 🎉
• Need state 💭
For brands, this changes everything:
❌ Stop dunking on alcohol
✅ Respect the overlap
✅ Think coexistence, not conquest
Your THC drink isn't competing with that rosé in the fridge - it's joining the party 🥂
• Mood 🌙
• Occasion 🎉
• Need state 💭
For brands, this changes everything:
❌ Stop dunking on alcohol
✅ Respect the overlap
✅ Think coexistence, not conquest
Your THC drink isn't competing with that rosé in the fridge - it's joining the party 🥂