Lars Miller
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larsmillermedia.bsky.social
Lars Miller
@larsmillermedia.bsky.social
I write about cannabis, functional beverages, coffee, CPG branding, marketing, and content.

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The future? Standing tall BESIDE alcohol as a complementary choice in our ever-expanding adult beverage world 🌈

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#THCbeverages #cannabisdrinks #beverageindustry #hempdrinks
Herbal's Newsletter
Your go-to newsletter for cannabis beverages
herbalprofiles.com
December 5, 2025 at 4:45 PM
Consumers are mixing and matching based on:
• Mood 🌙
• Occasion 🎉
• Need state 💭

For brands, this changes everything:

❌ Stop dunking on alcohol
✅ Respect the overlap
✅ Think coexistence, not conquest

Your THC drink isn't competing with that rosé in the fridge - it's joining the party 🥂
Herbal's Newsletter
Your go-to newsletter for cannabis beverages
herbalprofiles.com
December 5, 2025 at 4:45 PM