Florin B
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florinb.bsky.social
Florin B
@florinb.bsky.social
father| metalhead| coffee drinker| occasional runner and mountaineer| perpetual learner| turning ideas into things that work.
Reading competitor marketing is touring the lobby. Competitive intelligence starts in the basement.
#Competition
Competitive Analysis Beyond the Surface
Competitive intelligence isn’t a collection of competitors’ marketing materials. It may start there, but it has to go further.
branici.ro
January 18, 2026 at 7:15 AM
My “favourite” is: “People don’t leave organizations, they leave managers.”
Usually said right before doing nothing about it.
Talk less. Act smarter.
Read the whole thing and reflect on it.
18 Things Leaders Need to Stop Saying in 2026… | CustomerThink
customerthink.com
January 16, 2026 at 6:21 AM
If no one’s wrong and everyone’s annoyed, it’s expectations. #fieldcraft
On Setting Expectations
Most frustration doesn’t come from mistakes or bad intent. It comes from expectations that were never made explicit. When assumptions take over, timing slips, trust erodes, and friction builds quietly.
branici.ro
January 10, 2026 at 7:08 AM
here’s a proof that snow still exists. #hiking #justdoit #mamil
January 6, 2026 at 3:28 PM
Some businesses call it “digital strategy.” Others call it “hoping Zuck doesn’t break anything.” Well, we all know that hope isn’t a strategy, and Zuck likes to move fast and break things.
Own Your Online Presence
A thing I noticed over the holidays: many businesses still live entirely on a Facebook page. This works. Until it doesn’t. Owning your online presence matters more than most people expect.
branici.ro
January 4, 2026 at 6:48 AM
Reposted by Florin B
2025 was the year of the boomer investor. Actual gold outperformed digital gold (Bitcoin) by a lot.
December 29, 2025 at 1:00 AM
Next year will be different. I’ll fix the things I already understand perfectly well. Urgency usually arrives in February. #fieldcraft
Things You’ll Definitely Fix Next Year
Next year, you’ll fix all the things you didn’t quite get to this year. Probably not in January.
branici.ro
December 28, 2025 at 4:36 PM
Sometimes you bring the tree home and decorate it. Othet times, you go to the tree to do the decorating. #hiking #justdoit #mamil
December 26, 2025 at 6:22 PM
This is one way I discover what to read. The downside is obvious: the list never stops growing. So for now I’m forced to work with what I’ve already pulled from this podcast. Not exactly a constraint, there’s plenty there already.
#remarkablepeople #books #podcasts
podcasts.apple.com/gb/podcast/g...
How to Think Clearly in an Age of Misinformation with Mike Caulfield
Podcast Episode · Guy Kawasaki's Remarkable People · Ep318 Bonus · 44m
podcasts.apple.com
December 23, 2025 at 6:18 PM
Clarity is hard because it creates consequences. Someone has to own them. #fieldcraft
Clarity Is Hard
Clarity sounds like a virtue until you practice it. Saying what needs to be said often creates discomfort, resistance, and consequences. That’s not a bug of clarity. That’s the point.
branici.ro
December 22, 2025 at 4:46 PM
Competitive intelligence tip: the most dangerous competitor is the one not on your slides.
The Competitors You’re Not Watching
Most companies track competitors that look like them. That’s comfortable and usually wrong. The real threat tends to come from businesses that don’t match your category, your metrics, or your mental model.
branici.ro
December 13, 2025 at 7:29 AM
Nowadays, everyone brags about their AI pilot. Meanwhile, updating a button label still requires three meetings and a prayer.

branici.ro/2025/12/07/h...
How Digitalised Is Your Business, Really?
If you want a real picture of your digital maturity, ignore the tools and look at what your business can do on a normal Tuesday under pressure. Capabilities tell the truth; everything else is brand…
branici.ro
December 7, 2025 at 10:11 AM
If your team keeps “misunderstanding” you, check the request before you check the people. #productivity #teammanagement
Say It Clearly or Do It Twice
Clear requests are the fastest way to reduce rework, delays, and back-and-forth. Most teams move slowly because nobody says exactly what they need.
branici.ro
November 22, 2025 at 6:25 AM
Reposted by Florin B
One of the greatest dangers of expertise is the illusion of knowing it all. The moment you think you’ve mastered something is the moment you stop growing. That’s why the beginner’s mindset is essential—forever!

😎 Don't miss my latest Substack: guykawasaki.substack...
How to think like a beginner, even when you’re an expert
One of the greatest dangers of expertise is the illusion of knowing it all.
guykawasaki.substack.com
November 20, 2025 at 4:04 PM
I love starting new things. Right after I finish all the others I’ve started.
A few thoughts on the new post about why tying things off matters more than starting strong.
#WorkLife #Finishing #Fieldcraft
The Lost Art of Finishing
Starting is easy. Finishing takes rhythm, focus, and a bit of stubbornness. It’s less about stopping and more about freeing up space to start again.
branici.ro
November 4, 2025 at 8:18 PM
Reposted by Florin B
Jetpack Tools Every Blogger Should Be Using In 2025.
Jetpack Tools Every Blogger Should Be Using In 2025/2026
Most bloggers are sleeping on Jetpack tools that could save them $50+ monthly. I tested every hidden feature so you don't have to.
blogrecode.com
November 3, 2025 at 6:49 PM
Despite its growing popularity, trust in AI still lags behind usage.
83% of AI users say they worry about data privacy, while 80% are concerned about receiving inaccurate or outdated information.’”#ArtificialIntelligence #BigBanks

ffnews.com/newsarticle/...
Brits Bank on Tech: Over 28m Adults Now Using AI Tools to Help Manage Their Money
More than 28 million UK adults are now turning to artificial intelligence to help manage their money
ffnews.com
November 3, 2025 at 5:39 AM
Reposted by Florin B
Wayback Machine Joint

Automattic has been working with the Internet Archive to develop a plugin to combat link rot, and it's a plugin I'd encourage you to install. As the plugin says: When a linked page disappears, the plugin helps preserve your user experience by redirecting visitors to a…
Wayback Machine Joint
Automattic has been working with the Internet Archive to develop a plugin to combat link rot, and it's a plugin I'd encourage you to install. As the plugin says: When a linked page disappears, the plugin helps preserve your user experience by redirecting visitors to a reliable archived version. It also works proactively by archiving your own posts every time they’re updated, creating a consistent backup of your content’s history. I've been doing this manually on my old archives, fixing broken links and tending the garden. But we can make it all automatic. 🙂
ma.tt
November 1, 2025 at 4:34 AM
sssspoookeeeey!
#nofilter
October 31, 2025 at 8:08 PM
On Thursday, leading UK challenger bank Monzo announced TS Anil would be stepping down as CEO, to be replaced by ex-Google executive Diana Layfield. #neobanks

sifted.eu/articles/ts-...
How TS Anil turned Monzo around
Ex-Google exec Diana Layfield is set to move into the CEO role at the neobank in February
sifted.eu
October 31, 2025 at 6:25 AM
Everyone’s talking about agentic AI.
Nobody’s quite sure what it is.
It’s not the future, it’s already calling your dentist.
And the dentist’s AI might just answer.
Everybody Talks About AI Agents
A manager asks for a report on agentic AI, the team writes it with AI, and the manager summarizes it with AI. Everyone feels efficient. Nobody learns anything. Welcome to the new loop.
branici.ro
October 29, 2025 at 5:47 AM
Good systems evolve. Bad ones forget why they exist. Here’s how to tell the difference and fix it.
#SystemsThinking #WorkEthic #Simplify #Clarity #Fieldcraft
When Systems Get Amnesia
Systems are supposed to make work easier, not heavier. But over time, even good ones start serving themselves. Here’s how to keep structure useful and keep the purpose in sight.
branici.ro
October 25, 2025 at 5:54 AM
‘We all need a story to live’

uxdesign.cc/right-narrat...
Right narratives shape lasting products
Prioritise meaning over features.
uxdesign.cc
October 24, 2025 at 5:15 AM
a colorfull mess #nofilter
October 18, 2025 at 9:42 AM
Mulțumesc #FutureBanking pentru invitație și Razvan Enache pentru discuția despre viitorul bankingului. Da, băncile concurează cu #BigTech în digital pentru că sunt evaluate de clientii după aceleași standarde: simplitate, relevanta, disponibilitate, personalizare.
www.wall-street.ro/articol/bank...
Florin Brănici, UniCredit: Băncile concurează cu Big Tech când vine vorba de canalul digital
Provocarea pentru bănci nu mai este doar să atragă clienți, ci să-i păstreze.
www.wall-street.ro
October 17, 2025 at 4:05 PM