Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
@ferncxandcrm.com
💌 Human-centered strategy | content | automations to turn your buyers into raving fans & repeat buyers
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
Our first 🌿Fern CRM Office Hours of 2026 starts in 1.5 hours!
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
January 6, 2026 at 5:24 PM
Our first 🌿Fern CRM Office Hours of 2026 starts in 1.5 hours!
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
I can't wait to see what y'all have been working on during the winter break!! (Or summer break for our Oceana peeps 😎)
Me, I'm building a new quiz to help ethical business owners help themselves as they explore CX optimization.
Our new HQ has more than just ferns!
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
December 9, 2025 at 6:13 PM
Our new HQ has more than just ferns!
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
As someone who is obsessed with #EthicalMarketing (went to college for it, ran a successful marketing agency, still keep up with the trends...) I can say with 100% confidence that these 3 things will make 2026 more successful than 2025 for your #EthicalBusiness :
👇
👇
December 8, 2025 at 5:58 PM
As someone who is obsessed with #EthicalMarketing (went to college for it, ran a successful marketing agency, still keep up with the trends...) I can say with 100% confidence that these 3 things will make 2026 more successful than 2025 for your #EthicalBusiness :
👇
👇
Shout out to @saralobkovich.bsky.social for making the TBR list in @tararobertson.bsky.social's email this week!! 😍😍
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
December 5, 2025 at 10:14 PM
Shout out to @saralobkovich.bsky.social for making the TBR list in @tararobertson.bsky.social's email this week!! 😍😍
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
November 18, 2025 at 5:56 PM
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Here's the one I was referencing. Found it in a post I shared a few years ago.
The fact that this exists still warms my heart so much!
Makes me wish I ran a food business right now, so I could help more...
The fact that this exists still warms my heart so much!
Makes me wish I ran a food business right now, so I could help more...
November 6, 2025 at 11:24 PM
Here's the one I was referencing. Found it in a post I shared a few years ago.
The fact that this exists still warms my heart so much!
Makes me wish I ran a food business right now, so I could help more...
The fact that this exists still warms my heart so much!
Makes me wish I ran a food business right now, so I could help more...
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
November 6, 2025 at 10:00 PM
Speaking of ads... Got this email today (even though we boycott this brand b/c of their leadership's huge donations to the 🟠🤡)
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Let me just say ~ No no no no no NOOO!!!
Never put ads for another company's offers on your post-checkout pages!! What the actual F?
I have so much to say about this...
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
November 4, 2025 at 9:36 PM
Take a look at this flyer & tell me who the real immigrants are...
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
Every county in the San Francisco Bay Area has a Spanish name and we're living on stolen Ohlone land.
This is a sanctuary city in a sanctuary county in a sanctuary state.
ICE is the one who doesn't belong here!
Love you Alameda 💞
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
October 27, 2025 at 8:42 PM
New feature for 🌿Fern CRM users ~ your communities now have live streaming!! 🤩
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
You can start a meeting room where members can see each other & interact (like group coaching for example)
OR
You can use a streaming service (like Zoom) to broadcast live & anyone can watch (like FB live, webinar)
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
October 22, 2025 at 4:19 PM
Sneak peek into the new 🌿Fern HQ!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Lots of natural light for the ferns & I love seeing so much sky instead of buildings/traffic.
Right now it's one big echo chamber which I direly need to fix.
(Which means new CRM tutorials are temporarily on hold.)
Hit me up if you have any soundproofing tips!
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
October 20, 2025 at 5:40 PM
Seen on my commute...
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
This one is actually from earlier this month, but I was too busy moving to post it back then.
An almost-full moon over the San Francisco skyline, with the Bay Bridge visible to the right of the city, as seen from the repurposed runway in #AlamedaCA near the Fern offices.
@sarahmoon.bsky.social here's the big top tent (with the San Francisco skyline in the background.) When the tent isn't there, you can clearly see that this is a runway that's been turned into a park and community events space.
October 16, 2025 at 4:44 PM
@sarahmoon.bsky.social here's the big top tent (with the San Francisco skyline in the background.) When the tent isn't there, you can clearly see that this is a runway that's been turned into a park and community events space.
October 16, 2025 at 3:38 PM
Lofi Girl's Halloween playlist is playing on the big screen (and speaker system) while I enjoy a Stroopwafel and coffee at our new 🌿Fern HQ.
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
October 15, 2025 at 3:46 PM
Lofi Girl's Halloween playlist is playing on the big screen (and speaker system) while I enjoy a Stroopwafel and coffee at our new 🌿Fern HQ.
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
(And yes, there's a black cat perched high on my desk chair as I write this! For those who've seen her in our Zoom calls...)
#SmallBusinessLife
Seen on my commute this morning...
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
October 14, 2025 at 5:13 PM
Seen on my commute this morning...
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
Fern HQ moved into a new commercial space this month and I've been L😍VING my quiet walks to the office each morning.
It's in a neighborhood with a lot of history and I love exploring it. So I thought I'd share it with you through pix each week.
#AlamedaCA
Recorded last year when conversions were down, but I've heard so many biz owners say THIS year has been the hardest in the past DECADE for leads/sales.
Sharing again to help ethical business owners thrive!
Read or listen here: https://blog.ferncx.com/need-new-leads-when-sales-drop/?sky=podcast_ep01
Sharing again to help ethical business owners thrive!
Read or listen here: https://blog.ferncx.com/need-new-leads-when-sales-drop/?sky=podcast_ep01
August 14, 2025 at 5:58 PM
Recorded last year when conversions were down, but I've heard so many biz owners say THIS year has been the hardest in the past DECADE for leads/sales.
Sharing again to help ethical business owners thrive!
Read or listen here: https://blog.ferncx.com/need-new-leads-when-sales-drop/?sky=podcast_ep01
Sharing again to help ethical business owners thrive!
Read or listen here: https://blog.ferncx.com/need-new-leads-when-sales-drop/?sky=podcast_ep01
Nothing beats the feeling of boosting sales without boosting traffic!!! 🎊🎊🎊🥳
We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins.
And ALL of them started with a new Thank You page.
Who wants to be next?
We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins.
And ALL of them started with a new Thank You page.
Who wants to be next?
August 13, 2025 at 4:43 PM
Nothing beats the feeling of boosting sales without boosting traffic!!! 🎊🎊🎊🥳
We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins.
And ALL of them started with a new Thank You page.
Who wants to be next?
We’ve optimized client CX's that ⬆️ webinar sales, ⬆️ sales from the SLO to the signature offer, tripled referrals, & doubled profit margins.
And ALL of them started with a new Thank You page.
Who wants to be next?
Our girl says hi back! 🧡
August 12, 2025 at 5:34 PM
Our girl says hi back! 🧡
You may keep mine as a digital pet, if you like:
August 8, 2025 at 8:29 PM
You may keep mine as a digital pet, if you like:
Today in "things you can DIY or outsource to turn casual buyers into raving fans who buy everything you sell & refer everyone they know," we're handing you a roadmap of EXACTLY what to focus on first for the biggest ROI.
blog.ferncx.com/elements-of-an-amazing-cx/
#EthicalMarketing #SmallBusiness
blog.ferncx.com/elements-of-an-amazing-cx/
#EthicalMarketing #SmallBusiness
August 8, 2025 at 4:11 PM
Today in "things you can DIY or outsource to turn casual buyers into raving fans who buy everything you sell & refer everyone they know," we're handing you a roadmap of EXACTLY what to focus on first for the biggest ROI.
blog.ferncx.com/elements-of-an-amazing-cx/
#EthicalMarketing #SmallBusiness
blog.ferncx.com/elements-of-an-amazing-cx/
#EthicalMarketing #SmallBusiness
If you want to turn casual buyers into brand champions who buy everything you sell & refer everyone they know ~ start by reading OR listening to this 6-minute episode here: https://blog.ferncx.com/the-moment-that-boost-retention-rates/
Then, pop back tomorrow for 5 ways to put it into action!
#CX
Then, pop back tomorrow for 5 ways to put it into action!
#CX
August 7, 2025 at 7:00 PM
If you want to turn casual buyers into brand champions who buy everything you sell & refer everyone they know ~ start by reading OR listening to this 6-minute episode here: https://blog.ferncx.com/the-moment-that-boost-retention-rates/
Then, pop back tomorrow for 5 ways to put it into action!
#CX
Then, pop back tomorrow for 5 ways to put it into action!
#CX
I know a lot of you follow us because we're awesome & aligned with your values.
But how many of you actually know what the CX in our name means? 🤔
Or how it's THE competitive advantage for growing your business ethically?
Let's find out:
https://blog.ferncx.com/what-is-cx-for-ethical-business/
But how many of you actually know what the CX in our name means? 🤔
Or how it's THE competitive advantage for growing your business ethically?
Let's find out:
https://blog.ferncx.com/what-is-cx-for-ethical-business/
July 24, 2025 at 7:50 PM
I know a lot of you follow us because we're awesome & aligned with your values.
But how many of you actually know what the CX in our name means? 🤔
Or how it's THE competitive advantage for growing your business ethically?
Let's find out:
https://blog.ferncx.com/what-is-cx-for-ethical-business/
But how many of you actually know what the CX in our name means? 🤔
Or how it's THE competitive advantage for growing your business ethically?
Let's find out:
https://blog.ferncx.com/what-is-cx-for-ethical-business/
Love it or ignore it?
If Lists help you curate different feeds for different topics, now you can get an actual notification when your FAVORITE accounts post anything.
I could see businesses using this smartly during live events, contests, etc. but other than that?
If Lists help you curate different feeds for different topics, now you can get an actual notification when your FAVORITE accounts post anything.
I could see businesses using this smartly during live events, contests, etc. but other than that?
July 8, 2025 at 4:39 PM
Love it or ignore it?
If Lists help you curate different feeds for different topics, now you can get an actual notification when your FAVORITE accounts post anything.
I could see businesses using this smartly during live events, contests, etc. but other than that?
If Lists help you curate different feeds for different topics, now you can get an actual notification when your FAVORITE accounts post anything.
I could see businesses using this smartly during live events, contests, etc. but other than that?
And (when done right) it can boost engagement, participation, and results (which leads to more referrals, reviews, and UGC!)
If your order confirmation/thank you pages say, “check your inbox," you're missing a HUGE opportunity to bond with buyers and turn them into brand champions! 💞💞💞
👇
If your order confirmation/thank you pages say, “check your inbox," you're missing a HUGE opportunity to bond with buyers and turn them into brand champions! 💞💞💞
👇
July 2, 2025 at 3:36 PM
And (when done right) it can boost engagement, participation, and results (which leads to more referrals, reviews, and UGC!)
If your order confirmation/thank you pages say, “check your inbox," you're missing a HUGE opportunity to bond with buyers and turn them into brand champions! 💞💞💞
👇
If your order confirmation/thank you pages say, “check your inbox," you're missing a HUGE opportunity to bond with buyers and turn them into brand champions! 💞💞💞
👇
Don't let your sales funnels fizzle after the sale!
SHOW your new buyer that you truly appreciate their purchase & you're passionate about helping them get results.
Your brand will STAND OUT and your buyers will become brand champions!
Full 6 min audio:
https://www.youtube.com/watch?v=vMvG8q9MYMA
SHOW your new buyer that you truly appreciate their purchase & you're passionate about helping them get results.
Your brand will STAND OUT and your buyers will become brand champions!
Full 6 min audio:
https://www.youtube.com/watch?v=vMvG8q9MYMA
July 1, 2025 at 1:14 AM
Don't let your sales funnels fizzle after the sale!
SHOW your new buyer that you truly appreciate their purchase & you're passionate about helping them get results.
Your brand will STAND OUT and your buyers will become brand champions!
Full 6 min audio:
https://www.youtube.com/watch?v=vMvG8q9MYMA
SHOW your new buyer that you truly appreciate their purchase & you're passionate about helping them get results.
Your brand will STAND OUT and your buyers will become brand champions!
Full 6 min audio:
https://www.youtube.com/watch?v=vMvG8q9MYMA