Erika Heald
@erikaheald.bsky.social
Author, speaker, marketing consultant, #contentchat LinkedIn livestream host, rescue cat and bulldog mom, and gluten-free blogger. I was @sferika & @ErikaGlutenFree on you know where.
Pinned
Erika Heald
@erikaheald.bsky.social
· Feb 11
Are You Laying the Right Foundation for Content Success?
[ASSESSMENT]
Whether you’re a content entrepreneur whose business is creating content or you’re creating content to market a business and drive its growth, you need a solid foundation to scale your content.Take th...
www.tryinteract.com
Content friends, I need your help!
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
Reposted by Erika Heald
Want to know the political science behind why the LA Times’s AI generated balance-meter on op-eds sucks? Great piece by @joshuabenton.com of @niemanlab.org that draws on the classic Converse 1964 article about what goes with what.
There’s another reason the L.A. Times’ AI-generated opinion ratings are bad (this one doesn’t involve the Klan)
At a time of increasing polarization and rigid ideologies, the L.A. Times has decided it wants to make its opinion pieces less persuasive to readers by increasing the cost of changing your mind.
www.niemanlab.org
March 21, 2025 at 1:04 PM
Want to know the political science behind why the LA Times’s AI generated balance-meter on op-eds sucks? Great piece by @joshuabenton.com of @niemanlab.org that draws on the classic Converse 1964 article about what goes with what.
"That's 'Rid of Me', one of my favorite songs, by PJ Harvey," I told Lewis.
"But they shouldn't have started it there, because we will miss the delicious ending."
But we didn't. they let it play out at the end of the credits.
My GenX heart is full.
(#Yellowjackets Season 3, Episode 5)
"But they shouldn't have started it there, because we will miss the delicious ending."
But we didn't. they let it play out at the end of the credits.
My GenX heart is full.
(#Yellowjackets Season 3, Episode 5)
March 11, 2025 at 12:53 AM
"That's 'Rid of Me', one of my favorite songs, by PJ Harvey," I told Lewis.
"But they shouldn't have started it there, because we will miss the delicious ending."
But we didn't. they let it play out at the end of the credits.
My GenX heart is full.
(#Yellowjackets Season 3, Episode 5)
"But they shouldn't have started it there, because we will miss the delicious ending."
But we didn't. they let it play out at the end of the credits.
My GenX heart is full.
(#Yellowjackets Season 3, Episode 5)
I wish I were able to see this exhibition! I hope someone I know gets to.
www.nytimes.com/2025/03/07/a...
www.nytimes.com/2025/03/07/a...
Anselm Kiefer Wonders if We’ll Ever Learn (Gift Article)
As a sprawling new exhibit opens in two museums in Amsterdam, the German artist fears that history is repeating itself.
www.nytimes.com
March 7, 2025 at 8:43 PM
I wish I were able to see this exhibition! I hope someone I know gets to.
www.nytimes.com/2025/03/07/a...
www.nytimes.com/2025/03/07/a...
Reposted by Erika Heald
A must read--->
"What can regular Americans do? Perhaps most crucially, they can stay informed and engaged.They can keep track of what’s happening, not just throw up their hands and think only of sports, entertainment and family life."
www.theguardian.com/commentisfre...
"What can regular Americans do? Perhaps most crucially, they can stay informed and engaged.They can keep track of what’s happening, not just throw up their hands and think only of sports, entertainment and family life."
www.theguardian.com/commentisfre...
It’s never been more important to stay tuned in | Margaret Sullivan
I’m far from certain that staying engaged will make a difference. What I do know is that if we all tune out, there’s no hope at all
www.theguardian.com
February 18, 2025 at 2:25 AM
A must read--->
"What can regular Americans do? Perhaps most crucially, they can stay informed and engaged.They can keep track of what’s happening, not just throw up their hands and think only of sports, entertainment and family life."
www.theguardian.com/commentisfre...
"What can regular Americans do? Perhaps most crucially, they can stay informed and engaged.They can keep track of what’s happening, not just throw up their hands and think only of sports, entertainment and family life."
www.theguardian.com/commentisfre...
Reposted by Erika Heald
Content friends, I need your help!
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
Are You Laying the Right Foundation for Content Success?
[ASSESSMENT]
Whether you’re a content entrepreneur whose business is creating content or you’re creating content to market a business and drive its growth, you need a solid foundation to scale your content.Take th...
www.tryinteract.com
February 11, 2025 at 1:36 AM
Content friends, I need your help!
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
Content friends, I need your help!
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
Are You Laying the Right Foundation for Content Success?
[ASSESSMENT]
Whether you’re a content entrepreneur whose business is creating content or you’re creating content to market a business and drive its growth, you need a solid foundation to scale your content.Take th...
www.tryinteract.com
February 11, 2025 at 1:36 AM
Content friends, I need your help!
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
As part of the research for the book I'm writing, I'm looking for 300 completions of my assessment to gain insights into how ready content creators are to scale their workflows with AI and additional creators.
Here's the link: www.tryinteract.com/share/quiz/6...
Reposted by Erika Heald
I had no idea but I'm definitely going to start doing that.
Fun fact: if you're buying from a creator on etsy, you can reduce their etsy selling fees from 6.5% to 2.5% by ordering via 'shopname.etsy.com' instead of 'etsy.com/shopname' or searching from the main site. It costs you the same but the creator makes more
January 22, 2025 at 11:43 PM
I had no idea but I'm definitely going to start doing that.
Reposted by Erika Heald
A pattern for troubled times:
Row 1: put your phone down
Row 2: pick up your hobby supplies
Row 3: make something for at least an hour
Row 4: take a photo of your make
Row 5: share that photo to your timeline (with alt text)
Row 6: like others' makes.
Rep rows 1-6 until time for tea.
Row 1: put your phone down
Row 2: pick up your hobby supplies
Row 3: make something for at least an hour
Row 4: take a photo of your make
Row 5: share that photo to your timeline (with alt text)
Row 6: like others' makes.
Rep rows 1-6 until time for tea.
January 21, 2025 at 3:37 PM
A pattern for troubled times:
Row 1: put your phone down
Row 2: pick up your hobby supplies
Row 3: make something for at least an hour
Row 4: take a photo of your make
Row 5: share that photo to your timeline (with alt text)
Row 6: like others' makes.
Rep rows 1-6 until time for tea.
Row 1: put your phone down
Row 2: pick up your hobby supplies
Row 3: make something for at least an hour
Row 4: take a photo of your make
Row 5: share that photo to your timeline (with alt text)
Row 6: like others' makes.
Rep rows 1-6 until time for tea.
Reposted by Erika Heald
Keep a journal - a pen and paper one. Just one or two lines a day.
Reality is warping. You need to remember.
Reality is warping. You need to remember.
Keep calm. Conserve your energy. Now is not the time to panic. This will be a long, arduous road.
The future depends on us remembering our history.
The future depends on us remembering our history.
January 21, 2025 at 9:24 AM
Keep a journal - a pen and paper one. Just one or two lines a day.
Reality is warping. You need to remember.
Reality is warping. You need to remember.
Context matters, folks!
to recap:
— Trump was *for* the TikTok ban
— which the GOP Congress passed
— and the GOP Supreme Court upheld
— and even though Biden said he wouldn't enforce the ban, TikTok shut down anyway
— so that Trump could "save" it
— and the media fell for it
we really do live in the dumbest fucking country
— Trump was *for* the TikTok ban
— which the GOP Congress passed
— and the GOP Supreme Court upheld
— and even though Biden said he wouldn't enforce the ban, TikTok shut down anyway
— so that Trump could "save" it
— and the media fell for it
we really do live in the dumbest fucking country
January 20, 2025 at 12:10 AM
Context matters, folks!
Reposted by Erika Heald
David Lynch’s family asking for the world to honor his birthday with ten minutes of meditation at noon PST on Monday. 🩷
January 19, 2025 at 2:23 AM
David Lynch’s family asking for the world to honor his birthday with ten minutes of meditation at noon PST on Monday. 🩷
Reposted by Erika Heald
So here's what's cool about my job:
Yesterday morning I said, "We really ought to have TWIN PEAKS available." So then a bunch of people scrambled, worked really hard, and now you can watch every episode of David Lynch & Mark Frost's original series for free on Pluto TV: pluto.tv/us/on-demand...
Yesterday morning I said, "We really ought to have TWIN PEAKS available." So then a bunch of people scrambled, worked really hard, and now you can watch every episode of David Lynch & Mark Frost's original series for free on Pluto TV: pluto.tv/us/on-demand...
January 18, 2025 at 12:42 AM
So here's what's cool about my job:
Yesterday morning I said, "We really ought to have TWIN PEAKS available." So then a bunch of people scrambled, worked really hard, and now you can watch every episode of David Lynch & Mark Frost's original series for free on Pluto TV: pluto.tv/us/on-demand...
Yesterday morning I said, "We really ought to have TWIN PEAKS available." So then a bunch of people scrambled, worked really hard, and now you can watch every episode of David Lynch & Mark Frost's original series for free on Pluto TV: pluto.tv/us/on-demand...
Reposted by Erika Heald
This Saturday DJ Morgan is dedicating her entire show to David Lynch from 12-3 PM PST on KEXP. You can listen anywhere in the world for free at KEXP.org
KEXP - Where the Music Matters
KEXP is a nonprofit arts organization serving music lovers through in-person, broadcast and online programming.
KEXP.org
January 17, 2025 at 2:39 AM
This Saturday DJ Morgan is dedicating her entire show to David Lynch from 12-3 PM PST on KEXP. You can listen anywhere in the world for free at KEXP.org
Reposted by Erika Heald
I was interviewed at CES this morning. We mentioned that consumers will decide whether they want to be on a platform that is “unfiltered free speech “ or “ moderated”. I mentioned that I loved @bsky.app , and spontaneously people started clapping 🔥.
January 9, 2025 at 12:16 AM
I was interviewed at CES this morning. We mentioned that consumers will decide whether they want to be on a platform that is “unfiltered free speech “ or “ moderated”. I mentioned that I loved @bsky.app , and spontaneously people started clapping 🔥.
Reposted by Erika Heald
Fuck ‘em if they can’t take a joke. (Team @anntelnaes.bsky.social) anntelnaes.substack.com/p/why-im-qui...
Why I'm quitting the Washington Post
Democracy can't function without a free press
anntelnaes.substack.com
January 4, 2025 at 2:14 AM
Fuck ‘em if they can’t take a joke. (Team @anntelnaes.bsky.social) anntelnaes.substack.com/p/why-im-qui...
Reposted by Erika Heald
Ann Telnaes, a Pulitzer Prize-winning cartoonist for The Washington Post, said on Friday evening that she was resigning after the newspaper’s opinions section rejected a cartoon depicting The Post’s owner, Jeff Bezos, and other billionaires genuflecting toward a statue of President-elect Trump.
Washington Post Cartoonist Quits After Jeff Bezos Cartoon Is Killed
The cartoon, by Ann Telnaes, depicted the owner of The Post, Jeff Bezos, and other billionaires genuflecting toward a statue of President-elect Donald Trump.
www.nytimes.com
January 4, 2025 at 3:34 PM
Ann Telnaes, a Pulitzer Prize-winning cartoonist for The Washington Post, said on Friday evening that she was resigning after the newspaper’s opinions section rejected a cartoon depicting The Post’s owner, Jeff Bezos, and other billionaires genuflecting toward a statue of President-elect Trump.
For the West Coast folks who lacked the context for @bravoandy.bsky.social ‘s comments about the NYC mayor on NYE, this sums it up.
The stark changes to Mayor Eric Adams’s New Year’s Eve entourage show how much his inner circle has transformed after a series of scandals plunged his administration into crisis.
Mayor Adams’s Inner Circle Has Changed. Two New Year’s Photos Show How.
A lot has happened since Eric Adams was sworn into office in Times Square in 2022 flanked by allies who would join his administration.
nyti.ms
January 4, 2025 at 5:36 PM
For the West Coast folks who lacked the context for @bravoandy.bsky.social ‘s comments about the NYC mayor on NYE, this sums it up.
Reposted by Erika Heald
Presenting Biscuit. This girlie’s owner passed away, and she needs a home. 🙏
December 8, 2024 at 5:06 PM
Presenting Biscuit. This girlie’s owner passed away, and she needs a home. 🙏
Reposted by Erika Heald
"From 1997-2017, search was an excellent place to start marketing. Today, search is a reward for doing marketing right everywhere else." ~ @randfish.bsky.social
December 9, 2024 at 7:50 PM
"From 1997-2017, search was an excellent place to start marketing. Today, search is a reward for doing marketing right everywhere else." ~ @randfish.bsky.social
Huzzah!
Bluesky's growing fast w/ particular crowds (incl marketers) but if you want to reach "the masses," Threads is ~14X bigger.
If your goal is to maximize reach, be on both.
Good news: unless you want to reach right-wing-politics crowd, you probably don't need to be on Twitter for long.
If your goal is to maximize reach, be on both.
Good news: unless you want to reach right-wing-politics crowd, you probably don't need to be on Twitter for long.
November 22, 2024 at 4:00 AM
Huzzah!
Just a few of my favorite slides from #mprofsb2b last week. So much great inspiration and insights.
November 20, 2024 at 4:28 AM
Just a few of my favorite slides from #mprofsb2b last week. So much great inspiration and insights.
Reposted by Erika Heald
This is interesting. NPR left Twitter six months ago and saw only a single percentage point difference in traffic despite having over 8 million followers. (Algorithmic changes meant people weren’t seeing/engaging with their tweets anyway) niemanreports.org/npr-twitter-...
Six Months Ago NPR Left Twitter. The Effects Have Been Negligible – Nieman Reports
niemanreports.org
November 17, 2024 at 7:11 AM
This is interesting. NPR left Twitter six months ago and saw only a single percentage point difference in traffic despite having over 8 million followers. (Algorithmic changes meant people weren’t seeing/engaging with their tweets anyway) niemanreports.org/npr-twitter-...
Reposted by Erika Heald
A reminder that Bookshop offers free shipping today and tomorrow.
July 11, 2023 at 12:27 PM
A reminder that Bookshop offers free shipping today and tomorrow.
Reposted by Erika Heald
June 17, 2023 at 12:00 PM
Reposted by Erika Heald
Looking to get more from Flipboard as a content creator? Our head of the creator community, @miaq.bsky.social, shares practical tips and best practices. Check out the guide here: https://about.flipboard.com/inside-flipboard/creators-guide-to-flipboard/
The Creator's Guide to Flipboard - Flipboard
It's the ultimate guide for independent content creators. Get all of our best practices and tips in one place. Pick what works for you.
about.flipboard.com
June 8, 2023 at 5:27 PM
Looking to get more from Flipboard as a content creator? Our head of the creator community, @miaq.bsky.social, shares practical tips and best practices. Check out the guide here: https://about.flipboard.com/inside-flipboard/creators-guide-to-flipboard/