Mani Schlisser
djcommsplan.bsky.social
Mani Schlisser
@djcommsplan.bsky.social
Director of Strategy @ OBERLAND
McConaughey this year.
Marino last year.

Why don’t brands ask if their key talent is in other spots?

And, if they do, why do they think it’s smart to still use them?

No wonder so many viewers can’t remember the brand, just the talent.
February 10, 2025 at 2:55 AM
Weird weird not fun weird or interesting weird. I’m glad I don’t have to decide the right type of weird, but that wasn’t it.
February 10, 2025 at 1:54 AM
👏🏼👏🏼👏🏼
February 10, 2025 at 1:14 AM
Exactly. If fame was the goal, success. If product/appetite appeal was the goal, huge flop.
February 10, 2025 at 1:13 AM
1000%. They’re always done in a very Doritos tone. Not serious or celebrity filled. Totally agree.

Part of the reason their fans love them and why so many people get excited to submit to their contest every time.
February 10, 2025 at 12:16 AM
Had to be, especially since their recent advertising push

So maybe it’s “To think of Dunkin’, not Starbucks”

I just think they should be more concerned with at home coffeemakers, matcha, tea and Celsius than just Starbucks

Wallet share > market share
February 9, 2025 at 11:58 PM