Mani Schlisser
@djcommsplan.bsky.social
Director of Strategy @ OBERLAND
#plannerbowl Brand Winners
1. Novartis
2. Uber Eats
3. ChatGPT
4. Haagen-Dazs
5. Starbucks
1,0000,000,0000: Drake
1. Novartis
2. Uber Eats
3. ChatGPT
4. Haagen-Dazs
5. Starbucks
1,0000,000,0000: Drake
February 10, 2025 at 3:25 AM
#plannerbowl Brand Winners
1. Novartis
2. Uber Eats
3. ChatGPT
4. Haagen-Dazs
5. Starbucks
1,0000,000,0000: Drake
1. Novartis
2. Uber Eats
3. ChatGPT
4. Haagen-Dazs
5. Starbucks
1,0000,000,0000: Drake
Is Tubi just recreating Tide’s iconic SB ad campaign?
I’m not about it, just genuinely asking.
Also, how?! Beyond the strategy, I’d love to know the logistics behind it.
Is everyone brand partner?
How much did they spend?
#plannerbowl
I’m not about it, just genuinely asking.
Also, how?! Beyond the strategy, I’d love to know the logistics behind it.
Is everyone brand partner?
How much did they spend?
#plannerbowl
February 10, 2025 at 2:54 AM
Is Tubi just recreating Tide’s iconic SB ad campaign?
I’m not about it, just genuinely asking.
Also, how?! Beyond the strategy, I’d love to know the logistics behind it.
Is everyone brand partner?
How much did they spend?
#plannerbowl
I’m not about it, just genuinely asking.
Also, how?! Beyond the strategy, I’d love to know the logistics behind it.
Is everyone brand partner?
How much did they spend?
#plannerbowl
Haagen-Dazs
People live their lives so fast, constantly in the go yet they want to eat their ice cream slowly.
Enter: Not So Fast, Not So Furious
One of the few GREAT uses of celebrity and entertainment IP!
#plannerbowl
People live their lives so fast, constantly in the go yet they want to eat their ice cream slowly.
Enter: Not So Fast, Not So Furious
One of the few GREAT uses of celebrity and entertainment IP!
#plannerbowl
February 10, 2025 at 2:11 AM
Haagen-Dazs
People live their lives so fast, constantly in the go yet they want to eat their ice cream slowly.
Enter: Not So Fast, Not So Furious
One of the few GREAT uses of celebrity and entertainment IP!
#plannerbowl
People live their lives so fast, constantly in the go yet they want to eat their ice cream slowly.
Enter: Not So Fast, Not So Furious
One of the few GREAT uses of celebrity and entertainment IP!
#plannerbowl
Starbucks offering free tall drinks tomorrow regardless who wins. Beats Dunkin’ at the Super Bowl without running an ad.
#plannerbowl
#plannerbowl
February 10, 2025 at 2:04 AM
Starbucks offering free tall drinks tomorrow regardless who wins. Beats Dunkin’ at the Super Bowl without running an ad.
#plannerbowl
#plannerbowl
Nerds Gummy Clusters
Relevant to New Orleans, but did not land the “two things together” idea well at all.
Purposeless use of an iconic musician at the peak of his popularity, as well.
As a huge gummy clusters fan, I’m disappointed.
#plannerbowl
Relevant to New Orleans, but did not land the “two things together” idea well at all.
Purposeless use of an iconic musician at the peak of his popularity, as well.
As a huge gummy clusters fan, I’m disappointed.
#plannerbowl
February 10, 2025 at 1:56 AM
Nerds Gummy Clusters
Relevant to New Orleans, but did not land the “two things together” idea well at all.
Purposeless use of an iconic musician at the peak of his popularity, as well.
As a huge gummy clusters fan, I’m disappointed.
#plannerbowl
Relevant to New Orleans, but did not land the “two things together” idea well at all.
Purposeless use of an iconic musician at the peak of his popularity, as well.
As a huge gummy clusters fan, I’m disappointed.
#plannerbowl
February 10, 2025 at 1:48 AM
Reese’s just nailed product appeal. No gimmicks. No celeb. Just fun and funny. #plannerbowl
February 10, 2025 at 1:27 AM
Reese’s just nailed product appeal. No gimmicks. No celeb. Just fun and funny. #plannerbowl
"Let’s start paying attention to breasts when it matters most”
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
February 10, 2025 at 1:12 AM
"Let’s start paying attention to breasts when it matters most”
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
That was really smart.
Great data point and insight.
Who knew pharma could do great advertising, let alone during the Super Bowl?
Bravo Novartis 👏🏼
#plannerbowl
Hellmann’s
I like the play an iconic cultural scene, but there’s no way you could bring may to Katz’s Deli
Funny and memorable, clever use of cross generational talent, so hey maybe that’s all it needs to be
As a New Yorker, I am not a fan
#plannerbowl
I like the play an iconic cultural scene, but there’s no way you could bring may to Katz’s Deli
Funny and memorable, clever use of cross generational talent, so hey maybe that’s all it needs to be
As a New Yorker, I am not a fan
#plannerbowl
February 10, 2025 at 1:02 AM
Hellmann’s
I like the play an iconic cultural scene, but there’s no way you could bring may to Katz’s Deli
Funny and memorable, clever use of cross generational talent, so hey maybe that’s all it needs to be
As a New Yorker, I am not a fan
#plannerbowl
I like the play an iconic cultural scene, but there’s no way you could bring may to Katz’s Deli
Funny and memorable, clever use of cross generational talent, so hey maybe that’s all it needs to be
As a New Yorker, I am not a fan
#plannerbowl
Excellent from ChatGPT 🔥
Forced you to lean in
Not overly branded
Highly memorable
No celebrities needed
#plannerbowl
Forced you to lean in
Not overly branded
Highly memorable
No celebrities needed
#plannerbowl
February 10, 2025 at 12:52 AM
Excellent from ChatGPT 🔥
Forced you to lean in
Not overly branded
Highly memorable
No celebrities needed
#plannerbowl
Forced you to lean in
Not overly branded
Highly memorable
No celebrities needed
#plannerbowl
Totally thought that was a U.S. Army ad. Smart integration with the in-stadium sound system, but I don’t think anyone will remember the Rocket connection.
#plannerbowl
#plannerbowl
February 10, 2025 at 12:41 AM
Totally thought that was a U.S. Army ad. Smart integration with the in-stadium sound system, but I don’t think anyone will remember the Rocket connection.
#plannerbowl
#plannerbowl
Uber Eats nailed it again.
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
February 10, 2025 at 12:31 AM
Uber Eats nailed it again.
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Taps into our cultural obsession with conspiracy theories in a fun, relevant way with one simple question:
"Was football invented to make us hungry?”
Great build up prior to the Super Bowl. Great execution.
By FAR the ad winner so far!
#plannerbowl
Coors Light
GET: Beer drinkers
WHO: Will wake up with the biggest case of the Mondays of the year
TO: Pick up a case of Coors Light
BY: Owning the “case” today and tomorrow in as many ways as they can
#plannerbowl
GET: Beer drinkers
WHO: Will wake up with the biggest case of the Mondays of the year
TO: Pick up a case of Coors Light
BY: Owning the “case” today and tomorrow in as many ways as they can
#plannerbowl
February 10, 2025 at 12:26 AM
Coors Light
GET: Beer drinkers
WHO: Will wake up with the biggest case of the Mondays of the year
TO: Pick up a case of Coors Light
BY: Owning the “case” today and tomorrow in as many ways as they can
#plannerbowl
GET: Beer drinkers
WHO: Will wake up with the biggest case of the Mondays of the year
TO: Pick up a case of Coors Light
BY: Owning the “case” today and tomorrow in as many ways as they can
#plannerbowl
Ritz
“Salty, no smiles allowed”
Love the approach and idea, but poor use of celebrity given what Aubrey Plaza is going through right now
Not sure if people care or will pick up on it but seems tone deaf to me
#plannerbowl
“Salty, no smiles allowed”
Love the approach and idea, but poor use of celebrity given what Aubrey Plaza is going through right now
Not sure if people care or will pick up on it but seems tone deaf to me
#plannerbowl
February 10, 2025 at 12:24 AM
Ritz
“Salty, no smiles allowed”
Love the approach and idea, but poor use of celebrity given what Aubrey Plaza is going through right now
Not sure if people care or will pick up on it but seems tone deaf to me
#plannerbowl
“Salty, no smiles allowed”
Love the approach and idea, but poor use of celebrity given what Aubrey Plaza is going through right now
Not sure if people care or will pick up on it but seems tone deaf to me
#plannerbowl
Michelob ULTRA
"Pickleball is popular, right?”
I guess it delivers on their fitness/athletic strategy, but what did I just watch? Two celebrities winning beers over pickleball?
Cool.
#plannerbowl
"Pickleball is popular, right?”
I guess it delivers on their fitness/athletic strategy, but what did I just watch? Two celebrities winning beers over pickleball?
Cool.
#plannerbowl
February 10, 2025 at 12:13 AM
Michelob ULTRA
"Pickleball is popular, right?”
I guess it delivers on their fitness/athletic strategy, but what did I just watch? Two celebrities winning beers over pickleball?
Cool.
#plannerbowl
"Pickleball is popular, right?”
I guess it delivers on their fitness/athletic strategy, but what did I just watch? Two celebrities winning beers over pickleball?
Cool.
#plannerbowl
Doritos continues to employ my favorite repeatable strategy for the #SuperBowl
“Incentivize your fans to express themselves on the biggest advertising stage of the year”
Saved them money
Engaged the community
Gets headlines every time
#plannerbowl
“Incentivize your fans to express themselves on the biggest advertising stage of the year”
Saved them money
Engaged the community
Gets headlines every time
#plannerbowl
February 10, 2025 at 12:12 AM
Doritos continues to employ my favorite repeatable strategy for the #SuperBowl
“Incentivize your fans to express themselves on the biggest advertising stage of the year”
Saved them money
Engaged the community
Gets headlines every time
#plannerbowl
“Incentivize your fans to express themselves on the biggest advertising stage of the year”
Saved them money
Engaged the community
Gets headlines every time
#plannerbowl
Dunkin’
GET: Coffee drinkers
WHO: Now have many more options, at home and on their way to work, than QSR morning beverages
TO: Think about Dunkin’ the next time they need a pick me up
BY: Doubling down on its Boston heritage (in a cringe, celebrity-filled way) to become top of mind everywhere
GET: Coffee drinkers
WHO: Now have many more options, at home and on their way to work, than QSR morning beverages
TO: Think about Dunkin’ the next time they need a pick me up
BY: Doubling down on its Boston heritage (in a cringe, celebrity-filled way) to become top of mind everywhere
a group of men are dancing in front of a sign that says the dunkin ' kings
ALT: a group of men are dancing in front of a sign that says the dunkin ' kings
media.tenor.com
February 9, 2025 at 11:53 PM
Dunkin’
GET: Coffee drinkers
WHO: Now have many more options, at home and on their way to work, than QSR morning beverages
TO: Think about Dunkin’ the next time they need a pick me up
BY: Doubling down on its Boston heritage (in a cringe, celebrity-filled way) to become top of mind everywhere
GET: Coffee drinkers
WHO: Now have many more options, at home and on their way to work, than QSR morning beverages
TO: Think about Dunkin’ the next time they need a pick me up
BY: Doubling down on its Boston heritage (in a cringe, celebrity-filled way) to become top of mind everywhere
Baseline brief for all brands tonight
GET: Everyone in America
WHO: Wants to watch the game not our ad
TO: Care about and remember our brand
BY: Showing them (way too many) celebrities
Anything above this is a W
May the best brand win
#plannerbowl
GET: Everyone in America
WHO: Wants to watch the game not our ad
TO: Care about and remember our brand
BY: Showing them (way too many) celebrities
Anything above this is a W
May the best brand win
#plannerbowl
February 9, 2025 at 11:43 PM
Baseline brief for all brands tonight
GET: Everyone in America
WHO: Wants to watch the game not our ad
TO: Care about and remember our brand
BY: Showing them (way too many) celebrities
Anything above this is a W
May the best brand win
#plannerbowl
GET: Everyone in America
WHO: Wants to watch the game not our ad
TO: Care about and remember our brand
BY: Showing them (way too many) celebrities
Anything above this is a W
May the best brand win
#plannerbowl
I’m just here for the #plannerbowl
a blurry picture of a person with glasses and the words `` lets do this '' written on it .
ALT: a blurry picture of a person with glasses and the words `` lets do this '' written on it .
media.tenor.com
February 7, 2025 at 4:32 PM
I’m just here for the #plannerbowl