✨Jane ✨
@caff.bsky.social
Creative, Branding & Strategy ✨Ad Geek & Marketing Nerd ✨Dog mom 🐕 Food fan 🌮 Hodophile ✈️ Gardener 🪴 TV/Movies 🍿 Books 📚 Science & Nature 🔭 Inspiration & more 🙌🏼
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Available for hire: Creative Direction, Brand, Creative & Content Strategy, Copywriting
Pinned
✨Jane ✨
@caff.bsky.social
· 11d
Flow State Isn’t Billable by the Hour (So Why Do We Treat It Like It Is)
There’s a moment in every creative project when something finally clicks.
findingconnection.substack.com
Most creative teams price the thing people see. But the real value is in the part they don’t: flow state, clarity, the leap from “we have no idea” to “yes, that.”
If you price by hours, you’ll sell hours.
Price by value, and you’ll sell outcomes.
And outcomes are what clients actually want.
If you price by hours, you’ll sell hours.
Price by value, and you’ll sell outcomes.
And outcomes are what clients actually want.
Without saying Star Wars, name a science fiction film.
November 29, 2025 at 9:58 PM
Without saying Star Wars, name a science fiction film.
Post your favourite "Lord of the Rings" character. Wrong answers only.
November 29, 2025 at 9:54 PM
Post your favourite "Lord of the Rings" character. Wrong answers only.
Apparently in the past four years, I have become the turkey carver by default because no one else will do it.
Next year I am tempted to also refuse and see what happens when no one steps up.
Next year I am tempted to also refuse and see what happens when no one steps up.
November 29, 2025 at 4:26 PM
Apparently in the past four years, I have become the turkey carver by default because no one else will do it.
Next year I am tempted to also refuse and see what happens when no one steps up.
Next year I am tempted to also refuse and see what happens when no one steps up.
Making biscuits (the American kind) and eggs for a brunchy Saturday.
November 29, 2025 at 3:53 PM
Making biscuits (the American kind) and eggs for a brunchy Saturday.
If you see this, quote post with your own beach photo. Vitamin sea.
November 29, 2025 at 2:49 PM
If you see this, quote post with your own beach photo. Vitamin sea.
Ok, what is your favorite cheese?
Variety and/or brand?
I’m looking to expand my cheese knowledge and palate.
Variety and/or brand?
I’m looking to expand my cheese knowledge and palate.
a bald man in a green shirt and black hoodie
ALT: a bald man in a green shirt and black hoodie
media.tenor.com
November 28, 2025 at 11:25 PM
Ok, what is your favorite cheese?
Variety and/or brand?
I’m looking to expand my cheese knowledge and palate.
Variety and/or brand?
I’m looking to expand my cheese knowledge and palate.
Happy to discover that there is a season 3 for Fisk (thought Netflix only has the two).
It’s the little things sometimes.
It’s the little things sometimes.
November 28, 2025 at 11:00 PM
Happy to discover that there is a season 3 for Fisk (thought Netflix only has the two).
It’s the little things sometimes.
It’s the little things sometimes.
I’m in charge of the carbs today.
Garlic smashed potatoes (smashed just means I keep the skins on and make it a bit chunky vs smooth or whipped)
Dressing (since it’s not in the bird it’s not stuffing) with Italian sausage and leeks
Slow-roasted sweet potatoes
Garlic smashed potatoes (smashed just means I keep the skins on and make it a bit chunky vs smooth or whipped)
Dressing (since it’s not in the bird it’s not stuffing) with Italian sausage and leeks
Slow-roasted sweet potatoes
November 27, 2025 at 5:54 PM
I’m in charge of the carbs today.
Garlic smashed potatoes (smashed just means I keep the skins on and make it a bit chunky vs smooth or whipped)
Dressing (since it’s not in the bird it’s not stuffing) with Italian sausage and leeks
Slow-roasted sweet potatoes
Garlic smashed potatoes (smashed just means I keep the skins on and make it a bit chunky vs smooth or whipped)
Dressing (since it’s not in the bird it’s not stuffing) with Italian sausage and leeks
Slow-roasted sweet potatoes
Watching a travel show about Melbourne. Definitely on my travel list someday.
November 27, 2025 at 2:43 AM
Watching a travel show about Melbourne. Definitely on my travel list someday.
Love the Korg character from the Thor Marvel movies.
a statue of a man with rocks on his body says just a little rock paper scissors joke for you
ALT: a statue of a man with rocks on his body says just a little rock paper scissors joke for you
media.tenor.com
November 26, 2025 at 2:06 AM
Love the Korg character from the Thor Marvel movies.
Holiday reading. Hope I can get through Murderbot since I watched the series already and sometimes that ruins the book for me.
November 26, 2025 at 1:38 AM
Holiday reading. Hope I can get through Murderbot since I watched the series already and sometimes that ruins the book for me.
Reposted by ✨Jane ✨
Amazing
Sometimes I think it’s going to be the librarians who will save us all.
November 25, 2025 at 10:58 PM
Amazing
Smilin’ in the pictures you would take
Doin’ crystal meth will lift you up until you break
Wow these lyrics
Doin’ crystal meth will lift you up until you break
Wow these lyrics
November 25, 2025 at 10:49 PM
Smilin’ in the pictures you would take
Doin’ crystal meth will lift you up until you break
Wow these lyrics
Doin’ crystal meth will lift you up until you break
Wow these lyrics
Nobody actually wants “ads.” They want impact. They want momentum. They want work that does something.
But impact doesn’t come from skipping straight to execution. Impact comes from alignment.
And alignment starts with a brief.
open.substack.com/pub/findingc...
But impact doesn’t come from skipping straight to execution. Impact comes from alignment.
And alignment starts with a brief.
open.substack.com/pub/findingc...
“I Don’t Need a Brief—I Just Need Ads” (And Other Famous Last Words)
Every creative has heard some version of this line.
open.substack.com
November 25, 2025 at 6:16 PM
Nobody actually wants “ads.” They want impact. They want momentum. They want work that does something.
But impact doesn’t come from skipping straight to execution. Impact comes from alignment.
And alignment starts with a brief.
open.substack.com/pub/findingc...
But impact doesn’t come from skipping straight to execution. Impact comes from alignment.
And alignment starts with a brief.
open.substack.com/pub/findingc...
Stayed up lateish to watch A United Kingdom about Seretse Khama, heir to the throne of Bechuanaland, and Englishwoman, Ruth Williams, whom he married.
November 25, 2025 at 3:43 AM
Stayed up lateish to watch A United Kingdom about Seretse Khama, heir to the throne of Bechuanaland, and Englishwoman, Ruth Williams, whom he married.
Hmmm
The Surprising Benefits of Giving Up. A recent meta-analysis reveals that “adjusting our goals in response to stress or challenges, rather than grinding on, is often ‘a more appropriate and beneficial response’”. [nautil.us]
The Surprising Benefits of Giving Up
The Surprising Benefits of Giving Up: Ditching or adjusting goals in the face of adversity might often be the best thing for us.
nautil.us
November 24, 2025 at 11:38 PM
Hmmm
November 23, 2025 at 11:33 PM
Attempting to season my new comal and I’m anxious to not mess it up.
November 23, 2025 at 10:38 PM
Attempting to season my new comal and I’m anxious to not mess it up.
It’s the time to decide if I’m doing holiday cards this year or not.
Currently: undecided
Currently: undecided
November 23, 2025 at 3:31 PM
It’s the time to decide if I’m doing holiday cards this year or not.
Currently: undecided
Currently: undecided
Environmental Profit Agency
November 23, 2025 at 3:38 AM
Environmental Profit Agency
Ok time for some Fisk season 2.
November 23, 2025 at 2:05 AM
Ok time for some Fisk season 2.
