Browser Choice Alliance
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browserchoicealliance.org
Browser Choice Alliance
@browserchoicealliance.org
The Browser Choice Alliance is a coalition of browsers dedicated to the idea that consumers should have the right to choose, keep, and use their preferred browser as the default on Windows without that choice being undermined.
Microsoft sabotages both itself and its users by pushing aggressive tactics that coerce users into sticking with Edge against their will — rather than letting them decide for themselves.
November 17, 2025 at 2:41 PM
Microsoft impedes users’ freedom to choose and use their preferred desktop browser by subjecting them to a series of deceptive tactics that bully users into sticking with Edge.

Let’s put a stop to this: bit.ly/4hW0Cn3
November 13, 2025 at 2:37 PM
CEO of Astian Foundation, Alfonso Hernández, sat down with BCA to share his thoughts on the weight that browser choice holds — to users, to browser developers, and to the internet at large.
November 4, 2025 at 4:44 PM
Every time Microsoft pushes someone to Edge, it's violating that person's control over their digital experience and ability to navigate the internet on their own terms.

It's not just about a browser—it’s about whether a consumer can make their own choices, or if Microsoft gets to decide for them.
October 27, 2025 at 2:59 PM
“We always want the web to keep moving forward in a really productive and useful way."

Tom Beverley, technical co-founder of Wavebox, speaks to how Microsoft does just the opposite. Hear his thoughts on how their anti-competitive actions harm developers, end users, and innovation. 👇
October 20, 2025 at 3:34 PM
A new article by @techradar.com considers why Microsoft Edge users may be declining.

“When something is consistently shoved in your face over the years, the automatic reaction for many people is to start to get suspicious. Why is Microsoft so keen to get me to use Edge?”
October 8, 2025 at 3:38 PM
The BCA is a proud sponsor of @smashingconf.com New York 2025! Tailored to front-end developers and UX designers, notable speakers will discuss topics like design systems, AI, accessibility and UX research.

We hope to see you there!
October 7, 2025 at 3:27 PM
This week, we gave a preview of our new report on browser competition in Latin America at an event in São Paulo. Alongside BCA members and policy experts, the roundtable discussion covered evolving competition dynamics in browser markets, as well as broader competition trends.
October 3, 2025 at 4:04 PM
Selective hearing (səˈlektiv/ /ˈhiriNG/):

The act of @microsoft.com choosing to ignore the sea of voices begging to use the browser of their choice.

Source: bit.ly/3IHl9hG
September 29, 2025 at 1:40 PM
About to start a support group for anyone who’s experienced this recently. We’re here for you. <3
September 22, 2025 at 4:48 PM
Live from the @georgetownlaw.bsky.social Global Antitrust Enforcement Symposium today:

"There is bipartisan recognition that antitrust can promote innovation, it can promote growth, it can promote dynamism." -FTC Chair, Andrew Ferguson
September 16, 2025 at 5:58 PM
7-10 months.

That’s how long it would take astronauts to travel to Mars.

Which, honestly, is nothing compared to the amount of time and torment it takes for a Windows user to try to set the default browser of their choice.
September 15, 2025 at 5:37 PM
“I’m trying to make sure that the web stays open and available to all.” -Bruce Lawson, Technical Communications Officer at Vivaldi Browser

Hear what else he has to say about fair competition and consumer choice:
September 10, 2025 at 3:06 PM
If Microsoft was a music streaming service…

It would ignore your queued songs and play whatever it wants instead. Because that’s what Microsoft does — acts off of its own agenda instead of respecting consumer choice.

Learn more: bit.ly/3IHl9hG
September 9, 2025 at 1:30 PM
When you’ve used your last brain cell to manually find and switch all of your settings away from Edge after changing your default browser…this is what you start seeing.
September 3, 2025 at 3:17 PM
Microsoft is locking users into Edge. Opera is standing up for your right to choose.

Learn more: bit.ly/3VpL2W8
August 29, 2025 at 2:47 PM
If a barista made it really difficult to order a coffee, they would seem crazy.

If your Windows PC made it really difficult to download the browser you want — same vibe.

*cough cough* @microsoft.com…we’re looking at you

It’s time that users get what they ask for: bit.ly/3HHbcjR
August 20, 2025 at 1:59 PM
Like the one house fly that survives the winter to torment you…🙃

Source: bit.ly/40Aqayu
August 19, 2025 at 1:52 PM
When you have to wade through more obstacles than a Spartan Race to set a new default browser, like @firefox.com...

It’s time to take a stand: bit.ly/3IHl9hG
August 11, 2025 at 4:27 PM
IYKYK: When you’re trying to set a new default browser but incessant pop-ups get in your way…
August 6, 2025 at 1:44 PM
Raise your hand if you’ve ever been personally victimized by a Microsoft PC changing your settings without consent.



*every PC user’s hand goes up*
August 5, 2025 at 2:17 PM
Happy #WorldWideWebDay to everyone, especially all the @microsoft.com users tired of their browser choice being kicked to the curb.

We’re on the case!
August 1, 2025 at 1:51 PM
Consumers deserve the freedom to choose their default desktop browser — whichever one it may be — but Microsoft is stripping away that choice through manipulative design and coercive tactics.

Learn more:
bit.ly/3SGimH9
July 30, 2025 at 6:47 PM
Microsoft employs dark patterns such as persistent pop-up notifications, misleading narratives, and bypassing user-set preferences to push users back to Edge against their will.

Learn more about how Microsoft impedes consumer choice: bit.ly/3SGimH9
July 24, 2025 at 2:10 PM
When some Windows PC users attempt to download an alternative default desktop browser, such as @vivaldi.com, Microsoft deploys a banner ad insisting Edge is the better option.

Learn more about Microsoft's dark patterns that impede consumer choice: bit.ly/3SGimH9
July 15, 2025 at 2:07 PM