Benjamin Dell
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bendell.dev
Benjamin Dell
@bendell.dev
Founder heysummit.com. Previously missinglettr.com (acquired).

Dev-biased technical founder now intentionally shifting focus to marketing & growth. Sharing lessons, experiments, and the journey to becoming a growth-first, dev-second founder.
This looks fantastic. Going to try it next week for HeySummit.

Quick question - did you create a brand new, single page site on a new domain for this or did you simply overhaul your existing landing page?

Reason I ask is that you say the domain should also include the focus keyword.
May 24, 2025 at 4:54 AM
Does that cost per lead refer to a trial signup or a longer tail lead, signing up to something like a newsletter or free download/resource?
December 30, 2024 at 9:05 AM
What library is that?
December 28, 2024 at 9:40 PM
Nice work! Congrats 🎉
December 18, 2024 at 6:42 AM
Resist… you can do it :)
December 13, 2024 at 11:06 PM
A decent search volume - bound to be an opportunity there somewhere. Intrigued to hear updates on this down the line. Best of luck!
December 12, 2024 at 10:24 PM
Gotcha.

Like to learn, just don’t like to be taught? If so, I’m very much cut from the same cloth.
December 11, 2024 at 10:20 PM
I was going to say “isn’t that want every course does?” - but I guess if
i’s a coaching program it should be about and guided by you and your needs, not theirs?
December 11, 2024 at 9:44 PM
Ooh, intriguing! Posthog style?
December 9, 2024 at 11:10 PM
This looks gorgeous!
December 9, 2024 at 6:05 PM
Agree! I’d be more than happy to pay to see the platform develop and grow.
December 7, 2024 at 9:54 PM
Looks great! Just purchased.
December 6, 2024 at 6:31 PM
Fab thanks :)
December 5, 2024 at 12:39 PM
Whoop whoop! Thanks :)
December 5, 2024 at 12:38 PM
Nice, congrats!!
December 5, 2024 at 6:17 AM
Thanks Laura. Really appreciate your input.
December 3, 2024 at 8:36 PM
Are you suggesting that as a replacement for the "Events with Superpowers" part or the strapline underneath?
December 3, 2024 at 12:41 PM
And good shout re: online / offline. Feels simpler and clearer
December 3, 2024 at 12:37 PM
They're typically looking to grow their community/audience, and in most (but not all) looking to generate revenue from their expertise
December 3, 2024 at 12:37 PM
Thanks - will check Storybrand out. I haven't read it thus far.
December 3, 2024 at 12:28 PM
haha, Ben is good - thanks for checking though :)
December 3, 2024 at 12:27 PM
Could it be solved by changing the end of the strapline from "through events of any scale." to something like "through events of any scale and type."

or does that still leave too much guess work?
December 3, 2024 at 12:18 PM