Benjamin Dell
@bendell.dev
Founder heysummit.com. Previously missinglettr.com (acquired).
Dev-biased technical founder now intentionally shifting focus to marketing & growth. Sharing lessons, experiments, and the journey to becoming a growth-first, dev-second founder.
Dev-biased technical founder now intentionally shifting focus to marketing & growth. Sharing lessons, experiments, and the journey to becoming a growth-first, dev-second founder.
After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts?
#MarketingInPublic #SaaS
#MarketingInPublic #SaaS
December 5, 2024 at 10:30 AM
After great feedback from @lauraroeder.bsky.social & others, I've refined our headline/strap-line. The old one lacked meaning, and though we debated referencing offline events, data shows most customers use us for online events. New version leans into that focus. Thoughts?
#MarketingInPublic #SaaS
#MarketingInPublic #SaaS
Today’s read 📚
Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.
Turns out, positioning matters in books too. Funny that. 😉
#B2BSaaS #Positioning #MarketingInPublic
Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.
Turns out, positioning matters in books too. Funny that. 😉
#B2BSaaS #Positioning #MarketingInPublic
December 5, 2024 at 9:40 AM
Today’s read 📚
Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.
Turns out, positioning matters in books too. Funny that. 😉
#B2BSaaS #Positioning #MarketingInPublic
Just finished a general book on positioning/messaging—it was solid but not tailored. This one? Laser-focused on B2B SaaS, and wow, the difference is huge.
Turns out, positioning matters in books too. Funny that. 😉
#B2BSaaS #Positioning #MarketingInPublic
Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits.
Just drafted a new section focusing on 5 core benefits to help tell the story visually.
#MarketingInPublic
Just drafted a new section focusing on 5 core benefits to help tell the story visually.
#MarketingInPublic
December 4, 2024 at 9:33 AM
Realising that we need more video on the heysummit.com landing page—perfect for showcasing solutions to pain points and solidifying benefits.
Just drafted a new section focusing on 5 core benefits to help tell the story visually.
#MarketingInPublic
Just drafted a new section focusing on 5 core benefits to help tell the story visually.
#MarketingInPublic
Revamping the HeySummit landing page to reflect fresh positioning and messaging.
Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).
Feels like I'm on the right track. Thoughts?
#MarketingInPublic
Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).
Feels like I'm on the right track. Thoughts?
#MarketingInPublic
December 3, 2024 at 8:55 AM
Revamping the HeySummit landing page to reflect fresh positioning and messaging.
Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).
Feels like I'm on the right track. Thoughts?
#MarketingInPublic
Swapping out the old generic headline (left image) for something clearer, more specific, and (fingers crossed) more compelling (right image).
Feels like I'm on the right track. Thoughts?
#MarketingInPublic
Time to get to work! Swatting up on marketing 101 and defining your audience.
I’ve been running HeySummit for coming up to 7 years now and I’m ashamed to say that we’ve never truly had a handle on our ideal customer. That starts to change today.
#marketinginpublic
I’ve been running HeySummit for coming up to 7 years now and I’m ashamed to say that we’ve never truly had a handle on our ideal customer. That starts to change today.
#marketinginpublic
November 25, 2024 at 8:09 AM
Time to get to work! Swatting up on marketing 101 and defining your audience.
I’ve been running HeySummit for coming up to 7 years now and I’m ashamed to say that we’ve never truly had a handle on our ideal customer. That starts to change today.
#marketinginpublic
I’ve been running HeySummit for coming up to 7 years now and I’m ashamed to say that we’ve never truly had a handle on our ideal customer. That starts to change today.
#marketinginpublic