Alex Jimenez
@alexisrjimenez.bsky.social
FinServ Consultant at Backbase | Strategy, Fintech, Payments, Banking, Innovation | 12x Marathoner, 4x Dopey, 5x Goofy | Views my own! 🇨🇴🇪🇸🏳️🌈🫏✡️☸️
Diners are finding restaurant deals in their inbox and social feeds
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
November 26, 2025 at 3:34 PM
Diners are finding restaurant deals in their inbox and social feeds
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
33% of US restaurant diners discover promotions via email/newsletters and 32% via social media
content-na1.emarketer.com/diners-findi...
#DigitalMarketing
B2B marketers are prioritizing #AI tools for 2026
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
November 25, 2025 at 3:30 PM
B2B marketers are prioritizing #AI tools for 2026
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
45% of B2B marketers worldwide are prioritizing investment in AI-powered marketing tools for 2026
content-na1.emarketer.com/b2b-marketer...
#DigitalMarketing #ContentMarketing
Shoppers define luxury more by price than quality
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
November 24, 2025 at 3:00 PM
Shoppers define luxury more by price than quality
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
The share of US adults who say quality materials define luxury dropped from 55% in 2021 to 49% in 2025, while those citing "expensive" as the defining trait rose from 52% to 62%
content-na1.emarketer.com/shoppers-def...
#DigitalMarketing #Retail
Most B2B buyers are evaluating #AI products without formal steering committees
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
November 20, 2025 at 4:30 PM
Most B2B buyers are evaluating #AI products without formal steering committees
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
28% of B2B buyers worldwide have AI review boards or steering committees review AI products during evaluation, making it the least common internal review method
buff.ly/CVS7sWr
#DigitalMarketing
Consumers are setting a high bar for premium ad experiences
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
November 20, 2025 at 3:30 PM
Consumers are setting a high bar for premium ad experiences
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
80% of adults in France, the UK, and the US say well-integrated, non-disruptive ads are important factors in a high-quality media experience
content-na1.emarketer.com/consumers-se...
#DigitalMarketing
One in 3 genAI users encounter inaccuracies or misleading outputs
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
November 18, 2025 at 3:30 PM
One in 3 genAI users encounter inaccuracies or misleading outputs
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
33% of US genAI users have experienced inaccurate or misleading output when using the technology
content-na1.emarketer.com/one-3-genai-...
#GenerativeAI #AI #LLMs #DigitalMarketing
Consumers are rejecting #AI-generated creator content
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
November 17, 2025 at 4:00 PM
Consumers are rejecting #AI-generated creator content
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
32% of US and UK consumers say AI is negatively disrupting the creator economy, up from 18% in 2023
content-na1.emarketer.com/consumers-re...
#DigitalMarketing
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
November 12, 2025 at 6:30 PM
Automotive, media, and finance favor linear TV over streaming
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
This year, media and entertainment brands will spend nearly twice as much on linear TV ads (10.0%) as they will on over-the-top (OTT) streaming services (5.4%)
content-na1.emarketer.com/automotive--...
#DigitalMarketing
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
November 11, 2025 at 9:01 PM
Upward raises $8m Seed+ to expand fintech infrastructure
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
The funding will fuel Upward’s mission to make it radically faster and easier for businesses to launch and operate financial products
fintech.global/2025/11/10/u...
#FinTech #FinServ #Banking
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
November 11, 2025 at 6:30 PM
China accuses U.S. of stealing $13 billion in #Bitcoin
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Beijing just accused Washington of pulling off a $13B Bitcoin heist.
www.thestreet.com/crypto/polic...
#CyberSecurity #CryptoCurrency
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
November 11, 2025 at 5:31 PM
Employee data most at risk from unapproved #AI use
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
35% of US employees who use unapproved AI tools at work have shared employee data, the most commonly shared category of potentially sensitive information
content-na1.emarketer.com/employee-dat...
#LLMs #DigitalMarketing #CyberSecurity
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
November 11, 2025 at 4:30 PM
Building trust in #AI through a new global governance framework
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
A global governance framework could ensure AI development is less fragmented, enabling everyone to share in its growth.
www.weforum.org/stories/2025...
#GRC #Regulation #Innovation
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
November 11, 2025 at 3:30 PM
Global consumers are actively avoiding US products over #Tariffs
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
40% of global consumers say they’ve gone out of their way to spend less on US products in response to tariffs, with Canadian consumers leading the way
content-na1.emarketer.com/global-consu...
#DigitalMarketing #Kakistocracy
#AgenticAI will shake up charge-backs. What banks need to know
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
November 8, 2025 at 9:30 PM
#AgenticAI will shake up charge-backs. What banks need to know
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
As agentic commerce takes off, charge-offs will initially spike, then start to ease.
www.americanbanker.com/payments/new...
#FinTech #FinServ #Banking #AI
Democrats and Republicans divided over trust in mass media
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
November 7, 2025 at 5:30 PM
Democrats and Republicans divided over trust in mass media
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
69% of US Democrats ages 65 and up trust mass media, compared with 17% of US Republicans in the same age group, according to a September Gallup survey
content-na1.emarketer.com/democrats-re...
#DigitalMarketing #Politics
Holiday travel plans take a hit across all age groups
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
November 7, 2025 at 3:30 PM
Holiday travel plans take a hit across all age groups
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Only 30% of Gen Z adults plan to travel for the holidays in 2025, down from 44% in 2024
content-na1.emarketer.com/holiday-trav...
#DigitalMarketing #Travel
Two-thirds of bank execs are budgeting for #AI
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
November 4, 2025 at 3:30 PM
Two-thirds of bank execs are budgeting for #AI
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
66% of US banking executives say their leadership team or board has discussed allocating budget or resources to AI, more than triple the share for any other emerging tech
buff.ly/jTQISAc
#FinTech #FinServ #Banking #DigitalMarketing
New Report from Datos Insights:
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
November 3, 2025 at 4:00 PM
New Report from Datos Insights:
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Securing Financial Services in the Age of Risk: Protecting Multicloud Environments
datos-insights.com/reports/secu...
#FinTech #FinServ #Banking #CyberSecurity
Consumers and marketers are both warming to genAI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
November 3, 2025 at 3:30 PM
Consumers and marketers are both warming to genAI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Consumers (68%) and senior marketers (75%) expressed an increasingly positive outlook on the possibilities of #GenerativeAI this year
content-na1.emarketer.com/consumers-ma...
#DigitalMarketing #AI
Holiday shoppers feel the squeeze from tariffs and shipping costs
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
November 2, 2025 at 4:30 PM
Holiday shoppers feel the squeeze from tariffs and shipping costs
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
One-third of US adults say prices are noticeably higher on certain products due to tariffs or shipping/import changes
content-na1.emarketer.com/holiday-shop...
#DigitalMarketing #Retail #eCommerce
Entertainment marketing is engaging and purpose driven
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
November 1, 2025 at 5:30 PM
Entertainment marketing is engaging and purpose driven
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
This new form of storytelling allows marketers to tap into their brand’s narrative authentically.
www.fastcompany.com/91433324/ent...
#DigitalMarketing
Retailers link location-based data to revenue
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
October 30, 2025 at 2:30 PM
Retailers link location-based data to revenue
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
58% of retail professionals strongly agree that sharing customer location data with partners positively impacts revenue
content-na1.emarketer.com/retailers-li...
#DigitalMarketing
Middle-income shoppers feel the holiday squeeze
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
October 29, 2025 at 3:30 PM
Middle-income shoppers feel the holiday squeeze
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
Nearly half (49%) of US holiday shoppers earning $80K–$99K are worried that gifts will cost more this year
content-na1.emarketer.com/middle-incom...
#DigitalMarketing #Retail #eCommerce
D2C #eCommerce sellers worry about tariffs, tech as holidays approach
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
October 28, 2025 at 5:30 PM
D2C #eCommerce sellers worry about tariffs, tech as holidays approach
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Heading into peak season, D2C ecommerce professionals are as concerned about technology limitations as they are about tariffs (37%)
content-na1.emarketer.com/d2c-ecommerc...
#DigitalMarketing
Pharmaceuticals led Q3 linear TV ad spending
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
October 28, 2025 at 4:30 PM
Pharmaceuticals led Q3 linear TV ad spending
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing
Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries
content-na1.emarketer.com/pharmaceutic...
#DigitalMarketing