Wolf Brüning 💙 Design Systems
@wolfbruening.de
Lead UX designer, blogger, speaker, connector of dots and bricks, casual photographer. Creating digital experiences for OTTO. Writing for @produktbezogen.de
✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego
🏠 Hamburg, Germany
✏️ Topics: UX Design, Design Systems, Product Discovery, eCommerce, Lego
🏠 Hamburg, Germany
Pinned
Don't compare your work to what Design Systems Teams of 15 built in 5 years and as many iterations.
Don't compare your work to cleaned up "success" stories.
Don't compare your work to stuff from completely different contexts.
Listen to your users and build the right Design System for them.
Don't compare your work to cleaned up "success" stories.
Don't compare your work to stuff from completely different contexts.
Listen to your users and build the right Design System for them.
Currently working on a WordPress template – first with Gemini and then with ChatGPT – and it feels like working with someone who’s just as clueless but doesn’t want to admit it. It’s my first time coding with AI that I’ve felt I’m better off alone.
January 14, 2026 at 1:14 PM
Currently working on a WordPress template – first with Gemini and then with ChatGPT – and it feels like working with someone who’s just as clueless but doesn’t want to admit it. It’s my first time coding with AI that I’ve felt I’m better off alone.
If someone has been practicing Scrum strictly by the book for ten years, are they actually still agile?
January 12, 2026 at 10:17 AM
If someone has been practicing Scrum strictly by the book for ten years, are they actually still agile?
Doesn’t look like we really need that upcoming blizzard tomorrow. But then again, I’m no expert… 🙈🤷🏻♂️
January 8, 2026 at 12:53 PM
Doesn’t look like we really need that upcoming blizzard tomorrow. But then again, I’m no expert… 🙈🤷🏻♂️
Reposted by Wolf Brüning 💙 Design Systems
Wir freuen uns riesig, euch endlich mal wieder neuen Content zu liefern. Unser Gastautor Fabian Puls erklärt euch, warum Leadership auch für Junior Produktmanager ein wichtiges Thema ist: www.produktbezogen.de/leadership-f...
Leadership für Junior Produktmanager - produktbezogen.de
Wie Junior Produktmanager Leadership ohne Autorität leben: Purpose klären, Vertrauen aufbauen, Einfluss nehmen und Teams wirksam gestalten.
www.produktbezogen.de
January 7, 2026 at 9:20 AM
Wir freuen uns riesig, euch endlich mal wieder neuen Content zu liefern. Unser Gastautor Fabian Puls erklärt euch, warum Leadership auch für Junior Produktmanager ein wichtiges Thema ist: www.produktbezogen.de/leadership-f...
Und auch in diesem Jahr singt für Sie wieder der Gefangenenchor die alte Weihnachtshymne all jener, die dieses Fest in Unfreiheit begehen müssen:
„Verlies Navidad“
In diesem Sinne, frohe Weihnachten. 🎄
„Verlies Navidad“
In diesem Sinne, frohe Weihnachten. 🎄
December 24, 2025 at 3:49 PM
Und auch in diesem Jahr singt für Sie wieder der Gefangenenchor die alte Weihnachtshymne all jener, die dieses Fest in Unfreiheit begehen müssen:
„Verlies Navidad“
In diesem Sinne, frohe Weihnachten. 🎄
„Verlies Navidad“
In diesem Sinne, frohe Weihnachten. 🎄
Reposted by Wolf Brüning 💙 Design Systems
Alright. First #talks of #btconf Berlin are ready. Here is Thorsten Jonas and “Each Design Is a Manifesto for the Future”, with which he opened Berlin’s 2025 edition. Sorry for the delay, but have been handicapped during the last week. More to follow. youtu.be/SGSMl8BZBBQ
Thorsten Jonas – Each Design Is a Manifesto for the Future – beyond tellerrand Berlin 2025
YouTube video by beyond tellerrand
youtu.be
November 18, 2025 at 3:07 PM
Alright. First #talks of #btconf Berlin are ready. Here is Thorsten Jonas and “Each Design Is a Manifesto for the Future”, with which he opened Berlin’s 2025 edition. Sorry for the delay, but have been handicapped during the last week. More to follow. youtu.be/SGSMl8BZBBQ
„Vibe coding is a lot like stock-picking – everyone’s blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation. This is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance“
learnui.design/blog/wheres-...
learnui.design/blog/wheres-...
Where’s the AI design renaissance?
AI design is currently overhyped · Will AI take design jobs? · What should designers focus on in light of rapidly changing AI tools?
learnui.design
November 3, 2025 at 10:16 PM
„Vibe coding is a lot like stock-picking – everyone’s blabbing about their big wins. Ask what their annual rate of return is above the S&P, and it’s a quieter conversation. This is how we end up with a firehose of AI hype, and yet zero signs of a software renaissance“
learnui.design/blog/wheres-...
learnui.design/blog/wheres-...
Reposted by Wolf Brüning 💙 Design Systems
Dass sich im Laufe der Pandemie die Lügner und die Entsolidarisierer immer stärker durchsetzen konnten, dass sie damit durchkamen, ihren Egoismus als "Freiheit" zu deklarierten und dass sie Wissenschaft "Ideologie" nennen durften, davon haben sich Deutschland und die Welt immer noch nicht erholt.
October 27, 2025 at 9:12 AM
Dass sich im Laufe der Pandemie die Lügner und die Entsolidarisierer immer stärker durchsetzen konnten, dass sie damit durchkamen, ihren Egoismus als "Freiheit" zu deklarierten und dass sie Wissenschaft "Ideologie" nennen durften, davon haben sich Deutschland und die Welt immer noch nicht erholt.
Reposted by Wolf Brüning 💙 Design Systems
Now that I've done my wikipedia page post, it's time for the daily reminder …
Don't repost rage bait.
Don't repost misinformation.
Don't amplify bad people by reposting.
EVEN to dunk.
Repost what you want to see more of in the world.
If you crave engagement, post a cute animal.
Don't repost rage bait.
Don't repost misinformation.
Don't amplify bad people by reposting.
EVEN to dunk.
Repost what you want to see more of in the world.
If you crave engagement, post a cute animal.
October 24, 2025 at 9:25 PM
Now that I've done my wikipedia page post, it's time for the daily reminder …
Don't repost rage bait.
Don't repost misinformation.
Don't amplify bad people by reposting.
EVEN to dunk.
Repost what you want to see more of in the world.
If you crave engagement, post a cute animal.
Don't repost rage bait.
Don't repost misinformation.
Don't amplify bad people by reposting.
EVEN to dunk.
Repost what you want to see more of in the world.
If you crave engagement, post a cute animal.
Reposted by Wolf Brüning 💙 Design Systems
This hits a lot of the notes I've been shouting from the rooftops: the frictionlessness of both producing and consuming slop, and the value of labor as friction that lets us slow down and think. Rather than "unlocking creativity" it's rendering our collective creativity down into a big vat of slop.
Hi. I wrote an essay about AI slop: How it feels like an invasive species for the internet. How its boosters describe building a future that’s devoid of craft. How frictionlessness can be nihilistic & how this stuff seems to leach part of our shared humanity out of the world. I hope you'll read it.
AI’s Invasive Species
The slop is winning.
www.theatlantic.com
October 21, 2025 at 12:55 PM
This hits a lot of the notes I've been shouting from the rooftops: the frictionlessness of both producing and consuming slop, and the value of labor as friction that lets us slow down and think. Rather than "unlocking creativity" it's rendering our collective creativity down into a big vat of slop.
„The most successful product leaders I know rarely talk about being product-led. They're too busy actually leading through their work.“
www.thedecisionstack.com/stop-saying-...
www.thedecisionstack.com/stop-saying-...
Stop Saying "Product-Led." It's Setting You Up for Failure.
Your CEO's eyes glaze over when you say 'product-led.' Here's the reframe that gets product teams the influence they actually want.
www.thedecisionstack.com
October 5, 2025 at 12:53 PM
„The most successful product leaders I know rarely talk about being product-led. They're too busy actually leading through their work.“
www.thedecisionstack.com/stop-saying-...
www.thedecisionstack.com/stop-saying-...
If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.
September 10, 2025 at 8:22 AM
If you tell ChatGPT to be the world’s best doctor or investment banker, keep in mind: it won’t actually become that. It’s more like an actor trying to mimic what it thinks the world’s best doctor or banker would say. So be mindful of which advice you take from an actor – unless it’s about acting.
Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)
September 9, 2025 at 1:20 PM
Only looking at how to use AI to augment the work you did in recent years won’t cut it. The change brought by AI will be so profound that it will redraw the lines between disciplines. So, how can you prepare your product org for the AI era? 👇🧵 (1/10)
Reposted by Wolf Brüning 💙 Design Systems
In my experience "full stack" often means: backend dev who reluctantly does some frontend but most of the time neither really good nor efficient because she/he never thoroughly learned frontend because frontend is still looked down upon by many devs as "not real programming". ¯\_(ツ)_/¯
August 19, 2025 at 9:08 AM
In my experience "full stack" often means: backend dev who reluctantly does some frontend but most of the time neither really good nor efficient because she/he never thoroughly learned frontend because frontend is still looked down upon by many devs as "not real programming". ¯\_(ツ)_/¯
Hey folks. If you want to vote for my wife‘s #therookie LEGO Ideas project do it now or it’s too late 😉 beta.ideas.lego.com/product-idea...
The Rookie - LAPD Mid-Wildshire Police Station | LEGO® Ideas
Why I built this set? I’m a huge fan of the TV show The Rookie and a passionate LEGO builder. Since 2022 (Season 4), I’ve been recreating iconic scenes from The…
beta.ideas.lego.com
August 18, 2025 at 3:54 PM
Hey folks. If you want to vote for my wife‘s #therookie LEGO Ideas project do it now or it’s too late 😉 beta.ideas.lego.com/product-idea...
Reposted by Wolf Brüning 💙 Design Systems
If your timebox only allows for one iteration, then you're going to need three timeboxes: one to do it, one to learn how you fucked up, and one to redo it.
If you’re doing your work properly, you’ll do it at least 2.5 times.
The first time you build a document, project, character, sound, whatever it may be, it won’t be great. You’ll probably restart from scratch.
The second version, it’s better, but you have to re-iterate half of it.
This is normal.
The first time you build a document, project, character, sound, whatever it may be, it won’t be great. You’ll probably restart from scratch.
The second version, it’s better, but you have to re-iterate half of it.
This is normal.
July 24, 2025 at 2:17 PM
If your timebox only allows for one iteration, then you're going to need three timeboxes: one to do it, one to learn how you fucked up, and one to redo it.
Reports are emerging of companies being silly enough to lay off designers – because of AI.
I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves.
👇🧵
I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves.
👇🧵
July 21, 2025 at 12:50 PM
Reports are emerging of companies being silly enough to lay off designers – because of AI.
I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves.
👇🧵
I do believe that AI will fundamentally change how we work, how we build products, and which role will do what. Still, I am convinced the companies letting go of their designers are harming themselves.
👇🧵
Fabian, wir müssen reden. 🤣
July 18, 2025 at 3:57 PM
Fabian, wir müssen reden. 🤣
If you as a UX Designer are afraid that some day you will be replaced by a Product Manager using ChatGPT, sit down and learn how to replace your Product Manager with AI before that happens. 😉
June 30, 2025 at 1:07 PM
If you as a UX Designer are afraid that some day you will be replaced by a Product Manager using ChatGPT, sit down and learn how to replace your Product Manager with AI before that happens. 😉
A big round of applause to all the organizers, speakers, hosts and participants of tonight’s Into Design Systems Hamburg. I had a blast and I am definitely looking forward to the next time. ❤️
We‘re looking forward to our first #DesignSystems Meetup in #Hamburg 🙌
Few spots left
Sign up now:
lu.ma/ids-hamburg
Few spots left
Sign up now:
lu.ma/ids-hamburg
Into Design Systems at Jakala - Hamburg, Germany · Luma
Join us for an exciting Into Design Systems Meetup at the JAKALA office in Hamburg! 🎉
Agenda
⭐ Design Systems × Figma: What’s New, What’s Next?Whether you're…
lu.ma
June 16, 2025 at 9:35 PM
A big round of applause to all the organizers, speakers, hosts and participants of tonight’s Into Design Systems Hamburg. I had a blast and I am definitely looking forward to the next time. ❤️
So happy I haven’t deleted my Twitter account yet. 🤣
June 5, 2025 at 8:50 PM
So happy I haven’t deleted my Twitter account yet. 🤣
Reposted by Wolf Brüning 💙 Design Systems
My latest post on @OReillyMedia. Many Silicon Valley investors and entrepreneurs even seem to view putting people out of work as a massive opportunity. That idea is anathema to me. It’s also wrong, both morally and practically.
www.oreilly.com/radar/ai-fir...
www.oreilly.com/radar/ai-fir...
AI First Puts Humans First
www.oreilly.com
May 28, 2025 at 9:06 PM
My latest post on @OReillyMedia. Many Silicon Valley investors and entrepreneurs even seem to view putting people out of work as a massive opportunity. That idea is anathema to me. It’s also wrong, both morally and practically.
www.oreilly.com/radar/ai-fir...
www.oreilly.com/radar/ai-fir...
Why (most) agile coaches can't be product coaches: www.petra-wille.com/blog/why-agi...
Why Agile Coaches Can't Be Product Coaches — Petra Wille
Over the past few years, I've noticed a growing visibility of product coaches in our industry. They're at the conferences, they're prominent on social media, and their influence is making waves in the...
www.petra-wille.com
May 19, 2025 at 8:23 AM
Why (most) agile coaches can't be product coaches: www.petra-wille.com/blog/why-agi...
Hamburg! There is a new Design Systems meetup in town. Two interesting talks and hopefully lots of interesting people. June 16th, 18:30, downtown Hamburg. Register here: lu.ma/ids-hamburg?...
Into Design Systems at Jakala - Hamburg, Germany · Luma
Join us for an exciting Into Design Systems Meetup at the JAKALA office in Hamburg! 🎉
Agenda
⭐ Design Systems × Figma: What’s New, What’s Next?Whether you're…
lu.ma
May 15, 2025 at 11:40 AM
Hamburg! There is a new Design Systems meetup in town. Two interesting talks and hopefully lots of interesting people. June 16th, 18:30, downtown Hamburg. Register here: lu.ma/ids-hamburg?...
Spannend! "UX auf Staatsniveau: Warum der neue Koalitionsvertrag ein Wendepunkt für UX-Professionals sein könnte." germanupa.de/blog/ux-auf-...
UX auf Staatsniveau: Warum der neue Koalitionsvertrag ein Wendepunkt für UX-Professionals sein könnte | German UPA
germanupa.de
April 14, 2025 at 12:36 PM
Spannend! "UX auf Staatsniveau: Warum der neue Koalitionsvertrag ein Wendepunkt für UX-Professionals sein könnte." germanupa.de/blog/ux-auf-...