Sam Schofield
@schofieldcomms.com
PR Consultant and Copywriter | Sheffield, UK | www.schofieldcomms.com
Fascinating and entertaining film from Google Deepmind and a great piece of #PR for the company. Can you call it a documentary, however, if it clearly lacks impartiality?
The Thinking Game | Full documentary | Tribeca Film Festival official selection
YouTube video by Google DeepMind
youtu.be
November 27, 2025 at 2:11 PM
Fascinating and entertaining film from Google Deepmind and a great piece of #PR for the company. Can you call it a documentary, however, if it clearly lacks impartiality?
Quite the commitment from JP Morgan, with CEO Jamie Dimon saying: “The UK government’s priority of economic growth has been a critical factor in helping us make this decision.” Perfect timing for the Gov’t - Budget Day+1.
November 27, 2025 at 8:23 AM
Quite the commitment from JP Morgan, with CEO Jamie Dimon saying: “The UK government’s priority of economic growth has been a critical factor in helping us make this decision.” Perfect timing for the Gov’t - Budget Day+1.
Such a pantomime every time. But this budget feels especially rowdy. It doesn't help that the Chancellor keeps rolling out the tired blame game of the last Government (regardless of whether it's true or not). Too much party politicking when announcing hugely impactful decisions doesn't reflect well.
November 26, 2025 at 12:51 PM
Such a pantomime every time. But this budget feels especially rowdy. It doesn't help that the Chancellor keeps rolling out the tired blame game of the last Government (regardless of whether it's true or not). Too much party politicking when announcing hugely impactful decisions doesn't reflect well.
“Make or break” budget day for Labour. Higher taxes expected, which are never going to be popular, so I can’t see the party coming out unscathed.
November 26, 2025 at 7:54 AM
“Make or break” budget day for Labour. Higher taxes expected, which are never going to be popular, so I can’t see the party coming out unscathed.
Many moons ago I reviewed @ynotfestival.bsky.social for @creativeboom.com. And next year I shall be returning once again, but this time with family (my son's first live gig!). Yesterday they released their line-up and it looks great. Very excited now. #music #ukmusic
Line Up | Y Not Festival | 30th July - 2nd August 2026 | Pikehall, Derbyshire
Each year the biggest names in indie and rock gather in beautiful Pikehall. Line up for Y Not 2025 coming soon!
ynotfestival.com
November 25, 2025 at 10:33 AM
Many moons ago I reviewed @ynotfestival.bsky.social for @creativeboom.com. And next year I shall be returning once again, but this time with family (my son's first live gig!). Yesterday they released their line-up and it looks great. Very excited now. #music #ukmusic
If approved, "an overwhelming majority of national newspapers in Britain would be owned by just three companies: the Mail, the Murdochs’ News UK and Reach PLC". #news #journalism
Daily Mail owner strikes £500m deal to buy Telegraph titles
Acquisition likely to trigger in-depth investigation by regulator after agreement between DMGT and Redbird IMI
www.theguardian.com
November 25, 2025 at 10:27 AM
If approved, "an overwhelming majority of national newspapers in Britain would be owned by just three companies: the Mail, the Murdochs’ News UK and Reach PLC". #news #journalism
Taffy and Del, both from Zimbabwe, hadn't seen each other since they were kids. Until a chance and completely unexpected encounter at work, over 5,000 miles away at a Teesside care home. Really enjoyed working on this story -> www.itv.com/watch/news/c...
November 25, 2025 at 9:51 AM
Taffy and Del, both from Zimbabwe, hadn't seen each other since they were kids. Until a chance and completely unexpected encounter at work, over 5,000 miles away at a Teesside care home. Really enjoyed working on this story -> www.itv.com/watch/news/c...
One of my most popular blogs, covering the importance of #PR in the "AI search era" -> www.schofieldcomms.com/post/why-ear...
Why PR (and earned media) matters in the AI search era
There has been a lot of talk of Google's demise amid the rise of AI tools. Apparently, we're no longer putting a few keywords into Google's mailbox-like search slot to receive an extensive list of web...
www.schofieldcomms.com
November 24, 2025 at 11:09 AM
One of my most popular blogs, covering the importance of #PR in the "AI search era" -> www.schofieldcomms.com/post/why-ear...
Saw this from @stephencollins.bsky.social in @theguardian.com Weekly and it made me laugh, so I’m glad I can share it: www.theguardian.com/lifeandstyle...
An historic moment - the arrival of the first £10 pint: Stephen Collins cartoon
The Peronis, Madris, Buds are all jealous of my achievement
www.theguardian.com
November 22, 2025 at 6:42 PM
Saw this from @stephencollins.bsky.social in @theguardian.com Weekly and it made me laugh, so I’m glad I can share it: www.theguardian.com/lifeandstyle...
Meanwhile, stories like this make me hopeful for the future of local journalism. Amazing work from the @millmedia.bsky.social / @manchestermill.bsky.social team.
🚨 We've just launched our first ever membership campaign - with six pledges chosen by our readers and a 50,000-copy print edition hitting the streets.
Please share with friends - and join up! New members can choose their price.
manchestermill.co.uk
Please share with friends - and join up! New members can choose their price.
manchestermill.co.uk
November 21, 2025 at 3:37 PM
Meanwhile, stories like this make me hopeful for the future of local journalism. Amazing work from the @millmedia.bsky.social / @manchestermill.bsky.social team.
How depressing.
Metro to cut staff as web traffic declines and focus shifts to social video growth
pressgazette.co.uk/news/metro-t...
pressgazette.co.uk/news/metro-t...
Metro to cut staff as web traffic declines and focus shifts to social video growth
The title will “focus resources in areas with the highest potential for growth”.
pressgazette.co.uk
November 21, 2025 at 3:31 PM
How depressing.
Why is @the-independent.com reporting on this? I hesitated to even share it, it felt that banal, but the degradation of news outlets is a genuine concern.
Trump and Ronaldo play football at White House in bizarre AI video
Trump and Ronaldo play football at White House in bizarre AI video
Trump and Ronaldo play football at White House in bizarre AI video
www.independent.co.uk
November 20, 2025 at 10:04 AM
Why is @the-independent.com reporting on this? I hesitated to even share it, it felt that banal, but the degradation of news outlets is a genuine concern.
"Given the potential of this technology [AI], the excitement is very rational. It's also true, when we go through these investment cycles, there are moments when we overshoot." - Sundar Pichai, Google CEO. Queue #tech stocks shedding billions in value. #AI www.bbc.co.uk/sounds/play/...
Big Boss Interview - #11 Google CEO, Sundar Pichai: AI Will Cause Societal Disruptions - BBC Sounds
Google and Alphabet boss says the impact of AI will be revolutionary and far reaching.
www.bbc.co.uk
November 19, 2025 at 9:40 AM
"Given the potential of this technology [AI], the excitement is very rational. It's also true, when we go through these investment cycles, there are moments when we overshoot." - Sundar Pichai, Google CEO. Queue #tech stocks shedding billions in value. #AI www.bbc.co.uk/sounds/play/...
An interesting interview with Pensions Minister @torstenbell.bsky.social on the Making Money Podcast. youtu.be/dYVXOS-6KRg
Can Labour Fix The UK’s Pension Crisis?
YouTube video by Making Money Podcast
youtu.be
November 18, 2025 at 1:00 PM
An interesting interview with Pensions Minister @torstenbell.bsky.social on the Making Money Podcast. youtu.be/dYVXOS-6KRg
In contrast to the article I shared yesterday on young adult’s financial literacy. So which is it?
Forget the matcha latte myth: Gen Z are swiping into markets, not splurging. In an era of stalled wages and a rope‑climb housing ladder, investing is survival, not swagger, says historian Dr Eliza Filby ⬇️
Disillusioned Gen Z is the most financially literate yet
www.thetimes.com
November 18, 2025 at 8:22 AM
In contrast to the article I shared yesterday on young adult’s financial literacy. So which is it?
Reposted by Sam Schofield
Google CEO Sundar Pichai has warned that AI technology is "prone to errors" and should not be relied upon. [Despite this admission, Google continues to steal publisher traffic by publishing misleading AI summaries]. www.bbc.co.uk/news/article...
Don't blindly trust what AI tells you, Google boss tells BBC
Sundar Pichai candidly acknowledged concerns about inaccurate answers generated by Google's models.
www.bbc.co.uk
November 18, 2025 at 8:17 AM
Google CEO Sundar Pichai has warned that AI technology is "prone to errors" and should not be relied upon. [Despite this admission, Google continues to steal publisher traffic by publishing misleading AI summaries]. www.bbc.co.uk/news/article...
There seems to be very little Will among the tech giants to counter the current narrative that borrowing billions to fund a technology that has yet to prove it can offer a return on that investment is a significant risk. A deliberate #comms strategy? Or is it spending on a hope and a dream?
November 18, 2025 at 8:18 AM
There seems to be very little Will among the tech giants to counter the current narrative that borrowing billions to fund a technology that has yet to prove it can offer a return on that investment is a significant risk. A deliberate #comms strategy? Or is it spending on a hope and a dream?
Good interview with Pizza Express CEO Paula Mackenzie by @jon-robinson.bsky.social from @cityam.bsky.social - including touching on the Pizza Express Woking / Prince Andrew PR storm. Really well handled by Paula. The #PR in the corner can stop sweating now 😅
Pizza Express CEO: Reeves has taken “unbelievably harsh” stance on business
YouTube video by City A.M.
youtu.be
November 17, 2025 at 3:35 PM
Good interview with Pizza Express CEO Paula Mackenzie by @jon-robinson.bsky.social from @cityam.bsky.social - including touching on the Pizza Express Woking / Prince Andrew PR storm. Really well handled by Paula. The #PR in the corner can stop sweating now 😅
Brilliant insight into the financial literacy (or illiteracy) of today’s young adults (maybe true true of every generation of young adults) from an FTI Consulting apprentice: "This is where #PR and #communications come into play." fticommunications.com/why-the-next... #finance
Why the Next Generation of Communicators will make Finance Make Sense - FTI Strategic Communications
There is still a perception that financial communications is a niche area for graduates and school leavers. In reality, this field needs young creative
fticommunications.com
November 17, 2025 at 10:21 AM
Brilliant insight into the financial literacy (or illiteracy) of today’s young adults (maybe true true of every generation of young adults) from an FTI Consulting apprentice: "This is where #PR and #communications come into play." fticommunications.com/why-the-next... #finance
Not ideal for the @financialtimes.com
Incorrect markets data published on front page of FT - Spear's
Incorrect markets data published on front page of FT World markets figures provided by ICE for indices and asset classes do not add up, raising questions about possible misuse of AI
spearswms.com
November 14, 2025 at 4:13 PM
Not ideal for the @financialtimes.com
Superb. In the longer clip, a comedically poor curtain pull also fails to obscure the failure for a good few moments. I’d love to know what the Idol(?) or is it Aidol(?) PR team were putting out after this. I’m not sure there is much rescuing the situation.
An AI-powered humanoid robot billed as the first of its kind in Russia fell flat on its face shortly after making its debut appearance at a tech event in Moscow this week.
November 14, 2025 at 12:08 PM
Superb. In the longer clip, a comedically poor curtain pull also fails to obscure the failure for a good few moments. I’d love to know what the Idol(?) or is it Aidol(?) PR team were putting out after this. I’m not sure there is much rescuing the situation.
Great feature on AI's impact by @sophiemcbain.bsky.social for @theguardian.com. My favourite section (paraphrased): "When companies roll out AI tools without decent training, they risk producing teams of passable candle-makers in a world that demands high-efficiency lightbulbs." Excellent writing.
Are we living in a golden age of stupidity?
From brain-rotting videos to AI creep, every technological advance seems to make it harder to work, remember, think and function independently …
www.theguardian.com
November 14, 2025 at 10:55 AM
Great feature on AI's impact by @sophiemcbain.bsky.social for @theguardian.com. My favourite section (paraphrased): "When companies roll out AI tools without decent training, they risk producing teams of passable candle-makers in a world that demands high-efficiency lightbulbs." Excellent writing.
This took me a minute to figure out this morning. GDP grew 0.1% from July to September, but in the month of September alone it fell 0.1%. A confusing set of headlines in the @theguardian.com’s business newsletter today.
November 13, 2025 at 8:14 AM
This took me a minute to figure out this morning. GDP grew 0.1% from July to September, but in the month of September alone it fell 0.1%. A confusing set of headlines in the @theguardian.com’s business newsletter today.
When you're promising $1.4tn (yes, trillion) in spending over the next eight years while only showing $13bn in revenue, it doesn't help to go on a podcast and close down questions around this with "enough", as OpenAI CEO Sam Altman recently did according to @theguardian.com. #comms101 #PR
November 10, 2025 at 2:54 PM
When you're promising $1.4tn (yes, trillion) in spending over the next eight years while only showing $13bn in revenue, it doesn't help to go on a podcast and close down questions around this with "enough", as OpenAI CEO Sam Altman recently did according to @theguardian.com. #comms101 #PR
An unexpected surprise in the headline - like a fun dolphin story followed by "worries experts" - can be all it takes to turn a skim into a click. Could be the next Pixar franchise - Mimmo: A Splash in Venice.
'Mimmo' the dolphin delights Venice tourists, worries experts reut.rs/3LuTNwu
'Mimmo' the dolphin delights Venice tourists, worries experts
A wild dolphin, nicknamed "Mimmo" by the local press, has become a regular visitor in the waters off Venice's St. Mark's Square, captivating tourists but raising concerns about its safety amid heavy marine traffic.
reut.rs
November 10, 2025 at 11:38 AM
An unexpected surprise in the headline - like a fun dolphin story followed by "worries experts" - can be all it takes to turn a skim into a click. Could be the next Pixar franchise - Mimmo: A Splash in Venice.