Rochelle Gold
@rochellegold.bsky.social
Head of User Research @NHSEngland
(formerly @NHSDigital) and Head of UCD for Digital Primary Care. Cancer and genetics awareness advocate and patient representative..
Views my own.
She/her.
(formerly @NHSDigital) and Head of UCD for Digital Primary Care. Cancer and genetics awareness advocate and patient representative..
Views my own.
She/her.
Come and help us ensure the NHS has the best digital tools available to support the frontline to deliver integrated care and meet the ever evolving needs of the NHS.
Details of our Head #ServiceOwner vacancy here
www.jobs.nhs.uk/candidate/jo...
#Jobs
Details of our Head #ServiceOwner vacancy here
www.jobs.nhs.uk/candidate/jo...
#Jobs
Job Advert
www.jobs.nhs.uk
October 17, 2025 at 9:09 AM
Come and help us ensure the NHS has the best digital tools available to support the frontline to deliver integrated care and meet the ever evolving needs of the NHS.
Details of our Head #ServiceOwner vacancy here
www.jobs.nhs.uk/candidate/jo...
#Jobs
Details of our Head #ServiceOwner vacancy here
www.jobs.nhs.uk/candidate/jo...
#Jobs
Reposted by Rochelle Gold
Fancy a change? Seeking air traffic control for DHSC digital projects - small to large, mostly national not NHS-facing. Open to all flavours of ddat specialists. flexible, diverse team based in London and Leeds. Talk to me, or to one of the team. www.civilservicejobs.service.gov.uk/csr/index.cg...
September 5, 2025 at 8:53 PM
Fancy a change? Seeking air traffic control for DHSC digital projects - small to large, mostly national not NHS-facing. Open to all flavours of ddat specialists. flexible, diverse team based in London and Leeds. Talk to me, or to one of the team. www.civilservicejobs.service.gov.uk/csr/index.cg...
Reposted by Rochelle Gold
My first post here may as well be about an important topic; inclusion.
I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start.
medium.com/@teropsv/wee...
I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start.
medium.com/@teropsv/wee...
Weeknote – Exclusion starts at user journey mapping
This weeknote is a bit different. Instead of a list of things I did, I want to reflect more deeply on one theme from last week.
medium.com
August 18, 2025 at 9:35 AM
My first post here may as well be about an important topic; inclusion.
I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start.
medium.com/@teropsv/wee...
I attended a high-profile workshop last week, which made me reflect on how easy it is to exclude people from the start.
medium.com/@teropsv/wee...
Today marks 10 years since I started in the NHS. A career that began as a user researcher, continued through working my way up to head of user research and now to a role which is unrecognisable from my job description and title, wider than user research or service design or user centred design.
August 17, 2025 at 9:33 AM
Today marks 10 years since I started in the NHS. A career that began as a user researcher, continued through working my way up to head of user research and now to a role which is unrecognisable from my job description and title, wider than user research or service design or user centred design.
Reposted by Rochelle Gold
Between the tepid bath and the cloud of vapour: a plea for pragmatic ambition
A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]
A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]
Original post on social.coop
social.coop
March 29, 2025 at 6:49 AM
Between the tepid bath and the cloud of vapour: a plea for pragmatic ambition
A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]
A man visiting a health resort is sitting in a steam box. Engraving, May 1869. Wellcome Collection In my most recent weeknote, I promised a blog post... Somewhere in all this between the tepid bath of short termist […]
Big thank you to everyone working today to help us all keep safe and well. This morning hundreds of members of the Jewish community took gifts to those working.
I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back
I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back
December 25, 2024 at 12:31 PM
Big thank you to everyone working today to help us all keep safe and well. This morning hundreds of members of the Jewish community took gifts to those working.
I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back
I had the privilege to visit the delivery unit where my children were born. I took my daughter with so she could deliver a gift back
December #Monthnote including pre break rush, bright shoots in digital primary care, 5 little words that meant a lot and focus for next year.
Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year
rochellelgold.medium.com/decembernote...
Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year
rochellelgold.medium.com/decembernote...
Decembernotes 2024
There have been lots of strands of work this month that are starting to overlap and whilst at times things have felt chaotic and…
rochellelgold.medium.com
December 24, 2024 at 2:05 PM
December #Monthnote including pre break rush, bright shoots in digital primary care, 5 little words that meant a lot and focus for next year.
Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year
rochellelgold.medium.com/decembernote...
Thank you to my cheerleaders, challengers & fellow disruptors. Wish everyone a happy, healthy & peaceful new year
rochellelgold.medium.com/decembernote...
Reposted by Rochelle Gold
▶️ NHS England is looking for two lived experience partners who use or who have recently used services in the NHS in England, or their carers.
Aim of role is to help “strengthen the listening culture across the NHS and drive improvement”.
💴 Participation payment available.
📆 Closes: 08/12/24
Aim of role is to help “strengthen the listening culture across the NHS and drive improvement”.
💴 Participation payment available.
📆 Closes: 08/12/24
NHS England » Application information pack for lived experience partners – People and Communities Division: strengthening the listening culture across the NHS to drive improvement
Part 1: introduction Thank you for your interest in becoming a lived experience partner (LEP) with NHS England. Working in partnership with people and communities creates a much better chance of ensur...
www.england.nhs.uk
November 28, 2024 at 4:37 PM
▶️ NHS England is looking for two lived experience partners who use or who have recently used services in the NHS in England, or their carers.
Aim of role is to help “strengthen the listening culture across the NHS and drive improvement”.
💴 Participation payment available.
📆 Closes: 08/12/24
Aim of role is to help “strengthen the listening culture across the NHS and drive improvement”.
💴 Participation payment available.
📆 Closes: 08/12/24
This week's #weeknotes including observing user research, putting the human into digital and lead product manager roles
rochellelgold.medium.com/weeknotes-29...
rochellelgold.medium.com/weeknotes-29...
Weeknotes 29th November 2024
Highlight of the week was spending time in our UR lab observing a session facilitated by Aaron. The focus was our pathways and streaming…
rochellelgold.medium.com
November 29, 2024 at 3:31 PM
This week's #weeknotes including observing user research, putting the human into digital and lead product manager roles
rochellelgold.medium.com/weeknotes-29...
rochellelgold.medium.com/weeknotes-29...
This week’s weeknotes.
TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out.
rochellelgold.medium.com/weeknotes-22...
TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out.
rochellelgold.medium.com/weeknotes-22...
Weeknotes 22nd November 2024
Highlight of the week was spending a day face to face with the user research leadership team. We now have 9 permanent lead user researchers…
rochellelgold.medium.com
November 22, 2024 at 1:19 PM
This week’s weeknotes.
TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out.
rochellelgold.medium.com/weeknotes-22...
TLDR: UCD Centre of Expertise leadership face to face, chief operating officer meeting, work on neighbourhood, community transformation and getting our final digital primary care user research and service design vacancies out.
rochellelgold.medium.com/weeknotes-22...
In lieu of weeknotes and in celebration of our first Inclusive Design Lead, Max arriving, here is a write up of our journey so far in inclusive design and how we got to this role existing.
rochellelgold.medium.com/inclusive-de...
rochellelgold.medium.com/inclusive-de...
Inclusive design in health
A couple of weeks ago, our first ever Inclusive Design Lead started. It has been a long road to get to this point so here is my view of the journey that got us to where we are. It is based on a…
rochellelgold.medium.com
July 27, 2024 at 6:58 AM
In lieu of weeknotes and in celebration of our first Inclusive Design Lead, Max arriving, here is a write up of our journey so far in inclusive design and how we got to this role existing.
rochellelgold.medium.com/inclusive-de...
rochellelgold.medium.com/inclusive-de...
One of the areas where we can really help to save lives as UCD folk is in Urgent and Emergency Care and here is your opportunity to use your skills and experience to do just that as a Lead User Researcher in our Digital Urgent and Emergency Care portfolio
nhsdigitalweb.eploy.net/vacancies/32...
nhsdigitalweb.eploy.net/vacancies/32...
Lead User Researcher for Digital Urgent and Emergency Care in Leeds, London, Exeter or Southport | NHS Digital
View details and apply for this Lead User Researcher for Digital Urgent and Emergency Care vacancy in Leeds, London, Exeter or Southport. Technology and digital innovation has never been so importa...
nhsdigitalweb.eploy.net
April 26, 2024 at 7:52 AM
One of the areas where we can really help to save lives as UCD folk is in Urgent and Emergency Care and here is your opportunity to use your skills and experience to do just that as a Lead User Researcher in our Digital Urgent and Emergency Care portfolio
nhsdigitalweb.eploy.net/vacancies/32...
nhsdigitalweb.eploy.net/vacancies/32...
Reposted by Rochelle Gold
I know my Bluesky profile is exceedingly suspect (no avatar, low post count, handful of followers), but I’m definitely a legit human, and happy to buy a couple of Camp Digital tickets for folks in early stages of career. The Nexer bods are matching me too, so do pass it on. Thanks.
If you’re from an underrepresented group (by ethnicity, disability, gender identity, etc), and in your early years of a design/tech career, I’ll shout you a ticket to Camp Digital in May. In-person and online options. First come first served! www.nexerdigital.com/campdigital/...
April 18, 2024 at 7:27 AM
I know my Bluesky profile is exceedingly suspect (no avatar, low post count, handful of followers), but I’m definitely a legit human, and happy to buy a couple of Camp Digital tickets for folks in early stages of career. The Nexer bods are matching me too, so do pass it on. Thanks.
After a break I am back with more notes including the launch of of #UCD centre of expertise, unveiling our AI powered UR finder, patient rep work and the familiar sound of Tero 's despair at my handwriting
rochellelgold.medium.com/more-notes-5...
rochellelgold.medium.com/more-notes-5...
More notes
In the 6 weeks since my last weeknote what have I been doing? I have been leading the inclusive design lead recruitment process, meeting…
rochellelgold.medium.com
March 23, 2024 at 8:55 AM
After a break I am back with more notes including the launch of of #UCD centre of expertise, unveiling our AI powered UR finder, patient rep work and the familiar sound of Tero 's despair at my handwriting
rochellelgold.medium.com/more-notes-5...
rochellelgold.medium.com/more-notes-5...
Fortnightnote mainly covering recruitment, apologies and thank yous
rochellelgold.medium.com/fortnightnot...
#Weeknotes
rochellelgold.medium.com/fortnightnot...
#Weeknotes
Fortnightnote 9th February
It feels like more than a fortnight since my last note yet it doesn’t feel like there’s lot to write about. I feel like I’ve done nothing…
rochellelgold.medium.com
February 10, 2024 at 9:22 AM
Fortnightnote mainly covering recruitment, apologies and thank yous
rochellelgold.medium.com/fortnightnot...
#Weeknotes
rochellelgold.medium.com/fortnightnot...
#Weeknotes
Fortnightnote including big room planning, recruitment and using AI to enable people to find, share and access the knowledge generated through our user research (aka 'not a repository')
rochellelgold.medium.com/fortnightnot...
#Weeknotes
rochellelgold.medium.com/fortnightnot...
#Weeknotes
Fortnightnote 26th January 2024
Weeknotes didn’t happen last week as although I had a train journey to London and back, I had so much other work to catch up on, writing…
rochellelgold.medium.com
January 26, 2024 at 12:49 PM
Fortnightnote including big room planning, recruitment and using AI to enable people to find, share and access the knowledge generated through our user research (aka 'not a repository')
rochellelgold.medium.com/fortnightnot...
#Weeknotes
rochellelgold.medium.com/fortnightnot...
#Weeknotes
Last weeks Weeknotes including people, procurement, planning and the opportunity to join us as our first Inclusive Design Lead
rochellelgold.medium.com/weeknotes-12...
rochellelgold.medium.com/weeknotes-12...
Weeknotes 12th January 2024
View from an early evening walk during the festive break
rochellelgold.medium.com
January 15, 2024 at 7:30 AM
Last weeks Weeknotes including people, procurement, planning and the opportunity to join us as our first Inclusive Design Lead
rochellelgold.medium.com/weeknotes-12...
rochellelgold.medium.com/weeknotes-12...
Privileged to be one of 2000 members of the Jewish community spending Christmas morning delivering thank you gifts to people who have given up their day with their family to look after others.
#ATimeToSayThankYou
#ATimeToSayThankYou
December 25, 2023 at 12:18 PM
Privileged to be one of 2000 members of the Jewish community spending Christmas morning delivering thank you gifts to people who have given up their day with their family to look after others.
#ATimeToSayThankYou
#ATimeToSayThankYou
Not #Weeknotes just notes including why I've not published any since August, recruiting an inclusive design lead, update on the 'not a repository' and a brief reflection on the year
rochellelgold.medium.com/just-notes-3...
rochellelgold.medium.com/just-notes-3...
December 22, 2023 at 9:50 AM
Not #Weeknotes just notes including why I've not published any since August, recruiting an inclusive design lead, update on the 'not a repository' and a brief reflection on the year
rochellelgold.medium.com/just-notes-3...
rochellelgold.medium.com/just-notes-3...
My festive gift, an opportunity to join our great community as a Lead User Researcher.
We are expanding our user research leadership team and these roles will lead the delivery of great user research that makes a difference and helps to save lives.
www.linkedin.com/posts/rochel...
We are expanding our user research leadership team and these roles will lead the delivery of great user research that makes a difference and helps to save lives.
www.linkedin.com/posts/rochel...
Rochelle Gold on LinkedIn: Lead User Researchers Multiple Opportunities Across NHS England in Leeds�...
My festive gift, an opportunity to join our great community of user researchers as a Lead User Researcher.
We are expanding our user research leadership with…
www.linkedin.com
December 21, 2023 at 12:59 PM
My festive gift, an opportunity to join our great community as a Lead User Researcher.
We are expanding our user research leadership team and these roles will lead the delivery of great user research that makes a difference and helps to save lives.
www.linkedin.com/posts/rochel...
We are expanding our user research leadership team and these roles will lead the delivery of great user research that makes a difference and helps to save lives.
www.linkedin.com/posts/rochel...