Rochelle Gold
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rochellegold.bsky.social
Rochelle Gold
@rochellegold.bsky.social
Head of User Research @NHSEngland
(formerly @NHSDigital) and Head of UCD for Digital Primary Care. Cancer and genetics awareness advocate and patient representative..
Views my own.
She/her.
Thanks Caroline and thank you for always being a great source of honest and wise advice.
August 17, 2025 at 11:22 AM
I've said it many times before, but this is the closest I'll get to using my experience and skills to save lives. There's no greater mission than that.
August 17, 2025 at 9:40 AM
In short though, it's been incredibly hard at times, sometimes feeling like an almost impossible task. It's also been the most rewarding work I've ever done, work most aligned to my values and a mission I believe in.
August 17, 2025 at 9:40 AM
I led the community through 3 reorganisations, a pandemic and far too many events in the world that affected members personally.
I started reflecting and writing down what I have learnt and achieved in my 10 years. I'm working out the best way to share it as there's far too much to write here.
August 17, 2025 at 9:39 AM
I have built ops capability, a career ladder, inclusive design principles, UR policies, standards, strategies, a repository, communities of practice & led a community that have delivered a knowledge base and multiple new training opportunities to help develop the capability of the organisation.
August 17, 2025 at 9:37 AM
It's become about leadership of digital, delivery, transformation.
In 10 years I have worked on the e-referral service, NHS alpha, NHS login, Personal Health Records, Empower the Person portfolio, Digital Transformation of Screening, Covid Testing, Digital Primary Care, Digital Neighbourhood.
August 17, 2025 at 9:35 AM
Thanks Katy and as others have said, quite some list to be on too!
November 15, 2024 at 8:11 AM
We really value and welcome diversity of thought and lived experience so please share this role as widely as possible to reach people that we are not connected with. We will do everything we can to ensure the application process, interview and role is as inclusive as possible.
April 26, 2024 at 7:54 AM

Make sure you use the supporting statement space to your advantage and fill it with examples of how you meet each of the criteria for the role. I see many applications where this space isn’t used and people not getting to interview as evidence against the criteria isn't there.
April 26, 2024 at 7:54 AM
If you are thinking about applying but are not sure whether you meet all of the criteria for the role, my advice is please still consider applying. Nobody will tick every single criteria on the application.
April 26, 2024 at 7:54 AM
The title 'Lead' can mean different things. Simplifying it greatly:
- User Researchers lead user research on a product
- Senior URs lead a team of user researchers working across a number of products
- Lead URs lead teams of URs & UCD colleagues across a portfolio of products
April 26, 2024 at 7:53 AM

It's products help patients get essential services and appropriate care quickly. They are used in Urgent and Emergency care settings, by NHS 111 telephone service, 999 service providers and powers 111 Online. It supports the 23 million remote symptom assessments per year.
April 26, 2024 at 7:53 AM