Bob Pickard
@pr.bobpickard.com
3K followers 2K following 590 posts
Public relations for leaders – PR counsel to names in the news. 30+ year communication career @ 🇺🇸🇨🇳🇯🇵🇨🇦🇰🇷🇸🇬 Served as CEO of Burson in Asia and North Asia of Edelman. Former MDB global comms chief. Publicized in PRC state media for “purely sensational hype.”
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pr.bobpickard.com
"More Articles Are Now Created by AI Than Humans"
graphite.io/five-percent...
pr.bobpickard.com
First snow of the season ❄️
pr.bobpickard.com
Vance is a slick performer with his pivots and projections but he is a toxic communicator using the same DARVO method of abusers:

Deny
Attack
Reverse
Victim
Offender
atrupar.com
STEPHANOPOULOS: Did Tom Homan give the $50,000 back?

VANCE: He did not take a bribe. It's a ridiculous smear

STEPHANOPOULOS: You didn't answer the question

VANCE: Did he accept $50,000? I'm sure that in the course of Homan's life, he's been paid more than $50k for services.

(So, no, he didn't)
Reposted by Bob Pickard
mobiquotes.bsky.social
National pride is the culmination of a lifetime public relations campaign of psychological mind-control techniques.
Reposted by Bob Pickard
rimtailing.bsky.social
Which side prevails in the U.S. government shutdown public relations battle depends to a significant degree on how well each side successfully frames their stakeholders’ sacrifices as sacred. rimtailing.blogspot.com/2023/03/sacr...
Sacralize to Persuade
Sacred nonreligious items and ideas are valued in ways resembling the valuing of religious artifacts and beliefs. The consumer considers sac...
rimtailing.blogspot.com
pr.bobpickard.com
"Direct communication from CEOs builds more trust"

This is actually not new, but every time I see a story like this with data that might help coax reluctant executive clients into proactive leadership communication, I like to share it for the purposes of inspiration.

www.axios.com/2025/10/02/t...
Direct communication from CEOs builds more trust, per new survey
A new survey shows voters prefer hearing directly from business leaders and employees, not spokespeople or brand accounts.
www.axios.com
Reposted by Bob Pickard
harrymccracken.com
This company has been a blight on the profession of public relations forever, and is apparently using AI to scale up its awfulness.

(It’s not just UK media they bombard, though I’ve long tried to block all contact from them.) pressgazette.co.uk/news/automat...
Automated PR tool is bombarding UK media with AI-generated content - Press Gazette
'Olivia Brown' reads websites, writes press releases then 'relentlessly' sends emails.
pressgazette.co.uk
pr.bobpickard.com
"Canadians Firmly Reject Idea of American Statehood"
canadianpolling.substack.com/p/canadians-...
Reposted by Bob Pickard
e-van-every.bsky.social
Yep. We're at 20-plus years of social media. It's a massively important part of marketing & public relations, and it requires a broad range of skills. Often it's a team of people. The "intern" thing hasn't been true for a long time, if it ever was.
--someone who was part of a social media team
mattzollerseitz.bsky.social
I wanna say a word here on behalf of the people who run social media accounts for institutions, companies & famous people. By and large, they are not "interns." The bigger the client, the more they get paid, because managing the waves of public opinion is tricky, and the amount of abuse is unending.
pr.bobpickard.com
Pulling the plug on an interview in progress is seldom a good look. In this case, the impression left concerning temperament is not ideal. Petulance doesn’t promote a positive image.
yasharali.bsky.social
Someone who used to work with Katie Porter sent me this clip from a train wreck interview with her and said “now imagine what she’s like when there aren’t cameras around.”
Reposted by Bob Pickard
lalegault.bsky.social
98% of modern politics regardless of the country is performative public relations that people devour like beer commercials.
pr.bobpickard.com
Smoky clouds incoming
pr.bobpickard.com
"Karoline Leavitt is one of the most trustworthy human beings I know"
=
Pam Bondi must therefore be one of the least trustworthy human beings we know
pr.bobpickard.com
"Karoline Leavitt is one of the most trustworthy human beings I know"
=
Pam Bondi must therefore be one of the least trustworthy human beings we know
atrupar.com
Bondi: "Karoline Leavitt is one of the most trustworthy human being I know. And Sen. Schiff, if you worked for me, you would've been fired."
pr.bobpickard.com
I don't know. This was also the same era as the Space Needle tower in Seattle.
pr.bobpickard.com
Just Calgary (1968) and Toronto (1976)
pr.bobpickard.com
The Palliser Hotel (1914)
The Calgary Tower (1968)
pr.bobpickard.com
The door to the ‘Communication Room’ is locked tight.