Michel Hogan
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michelhogan.bsky.social
Michel Hogan
@michelhogan.bsky.social
Brand Counsel. Writer. Speaker. Advising on the risk to purpose and values of making the wrong promises. Brand is a store of value created by everything you do. https://michelhogan.substack.com/
You know it's never greener

Wordle 1,642 4/6*

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December 16, 2025 at 7:40 PM
Brand, AI and why I call it ‘cosplay code’

I’m an AI atheist. I’m anti using people’s words, ideas and work without consent. I’m anti forcing opt OUT on everyone. And anti jumping in head first, ignoring big red warning signs ...

open.substack.com/pub/michelho...
December 15, 2025 at 10:49 PM
Already sick of the political posturing and blame game happening. No political party is responsible for the deranged actions of 2 individuals. And the fraying of our gun safety net has happened over tenure of both major parties. #auspol
December 14, 2025 at 8:46 PM
This!
Ahmed al Ahmed, the reported Muslim man who tackled the Pakistani shooting suspect at Bondi Beach, serves as an important testament that entire ethnic or religious communities should not be blamed for the hateful and violent acts of individuals.
December 14, 2025 at 8:04 PM
And yet in many examples from overseas women can often act against best interests of other women. So I don't care about party, I care about policies #auspol

www.theguardian.com/australia-ne...
Liberal women have seized power in three states. Is this a new era for a party known for its ‘woman problem’?
Jess Wilson, Kellie Sloane and Ashton Hurn look to be a welcome change for the party. But they have a mountain to climb to oust their Labor opponents
www.theguardian.com
December 13, 2025 at 9:12 PM
Sometimes I guess in the right direction

Wordle 1,639 3/6*

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December 13, 2025 at 9:05 PM
Need another reason to avoid US ... here you go (gift link) www.nytimes.com/2025/12/12/u...
Immigration Agents Are Using Air Passenger Data for Deportation Effort
www.nytimes.com
December 12, 2025 at 11:51 PM
Stuff I learned today—seems AI is ruining the vaunted em dash. Say it isn't so.
airmail.news/issues/2025-...
Is ChatGPT Killing the Em Dash?
Seth Meyers, Monica Lewinsky, Michael Lewis, and others give their thoughts on the biggest grammatical controversy since the Oxford comma.
airmail.news
December 12, 2025 at 4:27 AM
Proper bonkers. Although let's face it. The odds of me getting a visa was already hovering at zero 😂.

www.theguardian.com/australia-ne...
‘The whole thing disgusts me’: Australians ditch US travel as new rules require social media to be declared
Visitors will have to reveal at the border all social media activity over the past five years
www.theguardian.com
December 11, 2025 at 8:17 PM
Well that shouldn't have taken 4

Wordle 1,636 4/6*

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December 10, 2025 at 7:42 PM
I love this so much almost makes me want to use Firefox again. But sticking with Brave and Duck Duck Go ... tegabrain.com/Slop-Evader
Slop Evader — Tega Brain
A browser extension for avoiding AI slop.  Download it for Chrome or Firefox. This is a search tool that will only return content created before ChatGPT's...
tegabrain.com
December 9, 2025 at 7:01 AM
Neat summary of the WTFedness of AI "NVIDIA is currently making hundreds of billions in revenue selling GPUs to companies that either plug them in and start losing money or, I assume, put them in a warehouse for safe keeping."

Thanks Ed.
www.wheresyoured.at/nvidia-isnt-...
NVIDIA Isn't Enron - So What Is It?
If you enjoy this free newsletter, why not subscribe to Where's Your Ed At Premium? It's $7 a month or $70 a year, and helps support me putting out these giant free newsletters! At the end of Novembe...
www.wheresyoured.at
December 9, 2025 at 6:17 AM
Lots of this going around

Wordle 1,634 3/6*

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December 8, 2025 at 7:19 PM
Yikes we've reached the best books of time of year! What the actual ... And for the first time I've only read one—Wild Thing. A quite depressing read about Paul Gauguin's life and art. Though he was a wild one for sure. #booksky

www.nytimes.com/2025/12/02/b...
The 10 Best Books of 2025
www.nytimes.com
December 2, 2025 at 7:50 PM
An uncommon view, "Nothing we do is sustainable" Latest Brand article. Subscribe to get the next issue - out Friday
michelhogan.substack.com/p/an-uncommo...
December 1, 2025 at 9:38 PM
Climate and environment seems like a strange hill for Coalition to choose to die on ... #auspol
November 30, 2025 at 8:49 PM
What compassion looks like ... www.nytimes.com/2025/11/30/o...
Opinion | ‘I’ve Been Doing This Work for 25 Years and I’ve Never Seen Such Fear’
www.nytimes.com
November 30, 2025 at 8:31 PM
Love steady progress

Wordle 1,625 4/6*

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November 29, 2025 at 8:34 PM
Talk about climate is cheap. What's not cheap is making change happen. That takes capital!

Join Goterra's public investment round before Tuesday to get the worm (couldn't resist).

Get the scoop:
www.onmarket.com.au/offers/goter...

P.S. Not investment advice, just helping spread the word.
Check out Goterra Pty Ltd upcoming offer via OnMarket
Click the link to get more info and register your interest.
www.onmarket.com.au
November 28, 2025 at 5:05 AM
Introduce yourself with five concerts you've seen multiple times

U2
Hothouse Flowers
Queen (and Adam Lambert)
Kids in the Kitchen
Gypsy Kings
:)
Introduce yourself with five concerts you've seen multiple times

Shpongle
The Chemical Brothers
The Crystal Method
Urthboy
Midnight Oil
Introduce yourself with five concerts you've seen multiple times

R.E.M.
OutKast
Radiohead
Beastie Boys
The Roots
November 28, 2025 at 12:37 AM
This - "Most people come into the library to use a computer, to use wifi, to look something up, to ask a librarian for help.”

Come on State Library, don't fall for the digital experience rubbish. #LoveLibrarians #Booksky @statelibraryvic.bsky.social

www.theguardian.com/australia-ne...
State Library of Victoria faces job cuts as staff accuse management of pursuing ‘digital vanity projects’
Under the plan, 39 jobs would be lost and the public-facing workforce of reference librarians would be cut from 25 staff to 10
www.theguardian.com
November 27, 2025 at 8:27 PM
Hey US people, and any others who see, like and comment on my stuff. In the words of the great Ted Lasso - I appreciate you. Happy Thanksgiving. Gobble Gobble!
November 27, 2025 at 8:08 PM
Can someone for the love of my sanity please pass a law that makes all AI opt in.
At least then I won't have to change the settings of every damn app to turn off their cosplay code. #AI #SoAnnoying
November 27, 2025 at 9:40 AM