Lex Roman
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lexroman.com
Lex Roman
@lexroman.com
Writer and publisher of revenuerulebreaker.com producing rulebreaking business stories and events. Creator of The Legends Network. @outpost.pub partner.

📍 Bogotá 🍑 Atlanta 🏳️‍🌈 they/them
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Want to grow your newsletter, business or membership in 2026? Join me for revenue boosting events from Jan-Mar. $29 a session or $99 for a season pass. Paid subscribers get half off both

www.revenuerulebreaker.com/events/
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
Writer Alessa Hickman felt stuck living in the same place she'd always lived. Last year she decided to move to Japan just to see what would happened.

It unlocked a whole new side of her writing career.

Her story coming this Sunday to Revenue Rulebreaker: revenuerulebreaker.com/newsletter
February 13, 2026 at 4:40 PM
Anna just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 13, 2026 at 3:47 PM
Zapier is such a drama queen did the person who used to write these work at NASA?

Oh no my spreadsheet is disconnected let us debrief
February 13, 2026 at 3:31 PM
. @ryansingel.bsky.social has been telling us to make deeper discount offers in the latter welcome flow emails and I did not take this advice until our session this week and babes…the 4th email is finally converting
February 13, 2026 at 2:31 PM
Yesterday’s ask for money for my small business publication brought in 4 new paid subscribers, 1 returning paid subscriber and 2 one time donors.

Make the ask
February 13, 2026 at 2:12 PM
Reposted by Lex Roman
What's your tip jar for?

5 ways to actually make money from your tip jar featuring independent publishers using them well
What's your tip jar for?
5 ways to actually make money from your tip jar featuring independent publishers using them well
www.revenuerulebreaker.com
February 13, 2026 at 3:01 AM
Reposted by Lex Roman
Your first 90 days as a media entrepreneur.

A plan of action from pre-launch through your first three months of your newsletter, podcast or video channel.
Your first 90 days as a media entrepreneur
A plan of action from pre-launch through your first three months of your newsletter, podcast or video channel
www.revenuerulebreaker.com
February 13, 2026 at 2:03 PM
I have had a very cultural week going to art night and cineclub and Spanish conversation club

disfrutan mis videos

youtube.com/@lexromanwas...
February 13, 2026 at 2:07 PM
Hours after this, one person already sent their pitch and has a potential partnership underway! Weeeeeeeeee!
If you missed my session today on pitching sponsors and collaborators, you can grab the recording for $10 including a detailed recap of what we discussed, the workbook and all example pitches shared. Pretty great deal!

luma.com/kf95mk6z
Pitch Workshop: Sponsors, Collaborations and Partnerships · Luma
BEFORE YOU BUY: GET A SEASON PASS FOR ONLY $99 and join us at all events Jan-Mar 2026. Legends get 50% off both the season pass and drop in tickets as paid…
luma.com
February 13, 2026 at 1:22 PM
Danielle Robles just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 13, 2026 at 8:43 AM
Jennifer Bower just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 13, 2026 at 12:54 AM
Cineclub is a young person’s fire hazard but at 5k pesos for a movie and a beer you cannot beat the price
February 12, 2026 at 11:55 PM
You’ve gotta start loving paywalls. A lot less people will pay just to support your work. A LOT LESS unless they feel societally shamed into doing so.

For most of us, paywalls are survival.
February 12, 2026 at 10:55 PM
If you missed my session today on pitching sponsors and collaborators, you can grab the recording for $10 including a detailed recap of what we discussed, the workbook and all example pitches shared. Pretty great deal!

luma.com/kf95mk6z
Pitch Workshop: Sponsors, Collaborations and Partnerships · Luma
BEFORE YOU BUY: GET A SEASON PASS FOR ONLY $99 and join us at all events Jan-Mar 2026. Legends get 50% off both the season pass and drop in tickets as paid…
luma.com
February 12, 2026 at 10:10 PM
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
The Screw Billionaire Media. We'll Tell Our Own Stories Drive.
I'm reader-funded because I want to work FOR my audience. But keeping things free and low cost is tough and that's where my contributors come in!
ko-fi.com
February 12, 2026 at 10:02 PM
Elizabeth Covart just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 12, 2026 at 9:24 PM
i am thinking about hosting a cohort on growing your paid subscription. 6-8 weeks. only about paid subscriptions. primarily about setting up/fixing automations and running sub drives.

probably may-june.
February 12, 2026 at 7:59 PM
New today: Branding While Black

How Sophia O'Neal managed to find her personal brand and avoid sinking into a trope in a world of beige

www.revenuerulebreaker.com/branding-whi...
Branding while Black
How Sophia O'Neal managed to “Brand while Black(ish)” and avoid sinking into a trope
www.revenuerulebreaker.com
February 12, 2026 at 5:20 PM
I'm teaching you how to pitch sponsors in two hours. $29 or included in your Season Pass

luma.com/kf95mk6z
Pitch Workshop: Sponsors, Collaborations and Partnerships · Luma
BEFORE YOU BUY: GET A SEASON PASS FOR ONLY $99 and join us at all events Jan-Mar 2026. Legends get 50% off both the season pass and drop in tickets as paid…
luma.com
February 12, 2026 at 4:01 PM
people are always like "can i book a 1:1 lex." i don't want to do 1:1s.

i want you to become a paid subscriber of my work. i want you to come to events. i want you to use the million resources ive already put out which answer your questions.
February 12, 2026 at 3:48 PM
Jakub just became a Legend! Join 200+ creative entrepreneurs building their businesses with a network of support.
Become a Legend and get more from your time online
Legends is a network of creative entrepreneurs doing cool shit and helping each other spread the word.
revenuerulebreaker.com
February 12, 2026 at 3:30 PM
Someone just contributed to my "Screw Billionaire Media. We'll tell our own stories!" drive. Pitch in too and help us pay guest writers.
The Screw Billionaire Media. We'll Tell Our Own Stories Drive.
I'm reader-funded because I want to work FOR my audience. But keeping things free and low cost is tough and that's where my contributors come in!
ko-fi.com
February 12, 2026 at 3:23 PM
Reposted by Lex Roman
I just became a paid subscriber to Rodger’s newsletter even though these roundups are free because I can see how much work goes into them & that kind of labor deserves to be paid.
OLYMPICS NEWSLETTER, DAY 6

🛷I cannot believe how invested I got in doubles luge🛷
👎 The French Judge strikes back👎
🔫⛷️The Olympics of Biathlon Mess continues🔫⛷️

AND MORE!!!!

sports.beehiiv.com/p/olympics-d...
February 12, 2026 at 2:15 PM
I'm always telling publishers they don't ask for money enough. Today, I'm taking my own medicine. I want your money to build a truly independent home for micro business owners like us.

ko-fi.com/lexroman
February 12, 2026 at 2:04 PM
Reposted by Lex Roman
Someone told me lately "Bluesky is just like Twitter." I argued that was untrue on the basis that last time I had a Twitter account most times I got a new follower their bio said "single & looking for fun" & here when I get a new follower it tends to say something like "professor of rare moths".
February 12, 2026 at 10:55 AM