Lex Roman
@lexroman.com
Creator of revenuerulebreaker.com and paidnewsletterplaybook.com. Your biggest fan.
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
Pinned
Lex Roman
@lexroman.com
· 12d
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
Want to grow your newsletter, business or membership in 2026? Join me for revenue boosting events from Jan-Mar. $29 a session or $99 for a season pass. Paid subscribers get half off both
www.revenuerulebreaker.com/events/
www.revenuerulebreaker.com/events/
Reposted by Lex Roman
Turns out a lot of creators don't send performance reports to their sponsors. Starting doing it and you'll book better, longer, higher paying sponsorships. Here's how.
www.revenuerulebreaker.com/create-a-spo...
www.revenuerulebreaker.com/create-a-spo...
Create a sponsorship report that pays for itself
Campaign performance reports can help you keep your sponsorships running longer and paying better—here's how I do mine
www.revenuerulebreaker.com
December 30, 2025 at 3:00 AM
Turns out a lot of creators don't send performance reports to their sponsors. Starting doing it and you'll book better, longer, higher paying sponsorships. Here's how.
www.revenuerulebreaker.com/create-a-spo...
www.revenuerulebreaker.com/create-a-spo...
Need a good example for your next promo? Dig into our swipe files!
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
December 30, 2025 at 1:50 AM
Need a good example for your next promo? Dig into our swipe files!
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
I’m gonna miss holiday mall season
December 29, 2025 at 11:54 PM
I’m gonna miss holiday mall season
Reposted by Lex Roman
Help Bolts deliver the journalism you count on for 2026!
As a nonprofit newsroom, we focus on bringing you the information you need. You’re also why there’s no paywall on our site. Still, we depend on the generosity of readers who value our work.
As a nonprofit newsroom, we focus on bringing you the information you need. You’re also why there’s no paywall on our site. Still, we depend on the generosity of readers who value our work.
Support Bolts
We are a nonprofit publication that covers the nuts and bolts of political change, from the local up, and we need reader support to build our journalism.
boltsmag.org
December 29, 2025 at 11:35 PM
Help Bolts deliver the journalism you count on for 2026!
As a nonprofit newsroom, we focus on bringing you the information you need. You’re also why there’s no paywall on our site. Still, we depend on the generosity of readers who value our work.
As a nonprofit newsroom, we focus on bringing you the information you need. You’re also why there’s no paywall on our site. Still, we depend on the generosity of readers who value our work.
did you know I will punch up your promo emailz?
If you're afraid your email will cause a mass revolt of your readers. send it my way. it's extremely too affordable to do so.
shop.lexroman.com/b/promo-emai...
If you're afraid your email will cause a mass revolt of your readers. send it my way. it's extremely too affordable to do so.
shop.lexroman.com/b/promo-emai...
I'll punch up your promo email (Service)
Are you sending email after email and not seeing any conversions? That sucks!It doesn't have to be that way. Let's fix it up so your promotion gets more takers.Here's the deal:Send me a draft of your ...
shop.lexroman.com
December 29, 2025 at 11:32 PM
did you know I will punch up your promo emailz?
If you're afraid your email will cause a mass revolt of your readers. send it my way. it's extremely too affordable to do so.
shop.lexroman.com/b/promo-emai...
If you're afraid your email will cause a mass revolt of your readers. send it my way. it's extremely too affordable to do so.
shop.lexroman.com/b/promo-emai...
Reposted by Lex Roman
That’s 200 down! 349 subscribers — free or paid — to go! www.lawdork.com
December 29, 2025 at 10:45 PM
That’s 200 down! 349 subscribers — free or paid — to go! www.lawdork.com
I absolutely love The Mill's newsletter layout and flow
- Opening letter
- Ads/sub plug
- A couple story blurbs
- Weather
- Home of the week
- Events
- Closing CTAs
I'm studying this as I shift my newsletter strategy for 2026
manchestermill.co.uk/farewell-to-... @manchestermill.bsky.social
- Opening letter
- Ads/sub plug
- A couple story blurbs
- Weather
- Home of the week
- Events
- Closing CTAs
I'm studying this as I shift my newsletter strategy for 2026
manchestermill.co.uk/farewell-to-... @manchestermill.bsky.social
Farewell to 2025
The last Mill Monday newsletter of the year
manchestermill.co.uk
December 29, 2025 at 10:41 PM
I absolutely love The Mill's newsletter layout and flow
- Opening letter
- Ads/sub plug
- A couple story blurbs
- Weather
- Home of the week
- Events
- Closing CTAs
I'm studying this as I shift my newsletter strategy for 2026
manchestermill.co.uk/farewell-to-... @manchestermill.bsky.social
- Opening letter
- Ads/sub plug
- A couple story blurbs
- Weather
- Home of the week
- Events
- Closing CTAs
I'm studying this as I shift my newsletter strategy for 2026
manchestermill.co.uk/farewell-to-... @manchestermill.bsky.social
Reposted by Lex Roman
always honored when @lexroman.com includes @51st.news in a roundup of theirs!
I got another one of The Intercept's terrible appeals which made me wonder...who is doing this well?
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 9:12 PM
always honored when @lexroman.com includes @51st.news in a roundup of theirs!
Why is my 2025 Year in Review worth paying for? I've been a growth practitioner for 10+ years and I'm a full time creator now. I dig into granular data and growth channels that are working for me. I also share a bunch of vulnerable failures.
www.revenuerulebreaker.com/2025-year-in...
www.revenuerulebreaker.com/2025-year-in...
2025 Year in Review
Growth channels, success stories, biggest fails and revenue numbers for Revenue Rulebreaker and its publisher
www.revenuerulebreaker.com
December 29, 2025 at 10:00 PM
Why is my 2025 Year in Review worth paying for? I've been a growth practitioner for 10+ years and I'm a full time creator now. I dig into granular data and growth channels that are working for me. I also share a bunch of vulnerable failures.
www.revenuerulebreaker.com/2025-year-in...
www.revenuerulebreaker.com/2025-year-in...
I got another one of The Intercept's terrible appeals which made me wonder...who is doing this well?
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 4:58 PM
I got another one of The Intercept's terrible appeals which made me wonder...who is doing this well?
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
Reposted by Lex Roman
📰 As today’s email indicated, we’re at 66% of our $50,000 year-end goal. We have two days to go. Let's see where we end up.
We need your help! So far, we’ve raised $16,000 from 164 donors, which tells us that a lot of people understand the importance of this work. We train incarcerated writers and publish their stories. Our goal is to raise $50,000 by Dec. 31. Can you support our work?
Donate | Prison Journalism Project
Prison Journalism Project is supported by people like you. Support Prison Journalism Project today.
prisonjournalismproject.fundjournalism.org
December 29, 2025 at 4:55 PM
📰 As today’s email indicated, we’re at 66% of our $50,000 year-end goal. We have two days to go. Let's see where we end up.
This is so extremely fucked up. Amazon is now scrapping indie ecommerce shops and pretending to sell their wares WITHOUT PERMISSION and making it difficult to opt out.
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
December 29, 2025 at 4:52 PM
This is so extremely fucked up. Amazon is now scrapping indie ecommerce shops and pretending to sell their wares WITHOUT PERMISSION and making it difficult to opt out.
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Reposted by Lex Roman
We list virtual #tech events that include community participation: opentechcalendar.co.uk
Whatever your reason for preferring virtual tech events - public health, children, care duties or remote location - check us out.
If you know of any good virtual tech events let us know!
Whatever your reason for preferring virtual tech events - public health, children, care duties or remote location - check us out.
If you know of any good virtual tech events let us know!
Welcome
We list virtual tech events that include community participation.
opentechcalendar.co.uk
December 27, 2025 at 5:25 PM
We list virtual #tech events that include community participation: opentechcalendar.co.uk
Whatever your reason for preferring virtual tech events - public health, children, care duties or remote location - check us out.
If you know of any good virtual tech events let us know!
Whatever your reason for preferring virtual tech events - public health, children, care duties or remote location - check us out.
If you know of any good virtual tech events let us know!
You gotta get into paid ads if you want to grow your list...at some point. I've been experimenting with Facebook, YouTube, Google and creator ads this year. Here's what I've learned.
December 29, 2025 at 2:21 PM
You gotta get into paid ads if you want to grow your list...at some point. I've been experimenting with Facebook, YouTube, Google and creator ads this year. Here's what I've learned.
Reposted by Lex Roman
❤️ this shoutout (takes a bow)
FYI Oakland residents!! Right now, a year of @coyotemedia.org costs less than that time you forgot your parking meter expired.
Use promo code COYOTE26 before Jan 1!
FYI Oakland residents!! Right now, a year of @coyotemedia.org costs less than that time you forgot your parking meter expired.
Use promo code COYOTE26 before Jan 1!
If you're doing an end of year subscriber drive, here's the 8 best appeals I found in my inbox.
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 7:58 AM
❤️ this shoutout (takes a bow)
FYI Oakland residents!! Right now, a year of @coyotemedia.org costs less than that time you forgot your parking meter expired.
Use promo code COYOTE26 before Jan 1!
FYI Oakland residents!! Right now, a year of @coyotemedia.org costs less than that time you forgot your parking meter expired.
Use promo code COYOTE26 before Jan 1!
If you're doing an end of year subscriber drive, here's the 8 best appeals I found in my inbox.
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 3:23 AM
If you're doing an end of year subscriber drive, here's the 8 best appeals I found in my inbox.
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
god i fucking hate the way The Intercept writes their appeals
December 29, 2025 at 12:53 AM
god i fucking hate the way The Intercept writes their appeals
Reposted by Lex Roman
Hey there’s just a few days left in the year and I would love if you helped me get over a big milestone on signups to get my writing in your inbox by signing up today. It’s free, fun, and you get something every couple weeks: dansinker.com/follow/
December 28, 2025 at 7:03 PM
Hey there’s just a few days left in the year and I would love if you helped me get over a big milestone on signups to get my writing in your inbox by signing up today. It’s free, fun, and you get something every couple weeks: dansinker.com/follow/
Reposted by Lex Roman
remember the New Year is a ripe opportunity to ask yourself: Which big evil platform will I leave behind for a niche platform en route to the bliss of physical media and IRL interactions?
It’s not too late to delete Spotify this year, I have Kindle in my sights, what are you moving on from?
It’s not too late to delete Spotify this year, I have Kindle in my sights, what are you moving on from?
December 28, 2025 at 10:28 PM
remember the New Year is a ripe opportunity to ask yourself: Which big evil platform will I leave behind for a niche platform en route to the bliss of physical media and IRL interactions?
It’s not too late to delete Spotify this year, I have Kindle in my sights, what are you moving on from?
It’s not too late to delete Spotify this year, I have Kindle in my sights, what are you moving on from?
How do we get people to stop believing they need “just one hour of your time?”
Usually they either have a single question that can be answered in writing or they just wanna be on your radar.
You don’t need an hour of my time. You wouldn’t even know what to do with it.
Usually they either have a single question that can be answered in writing or they just wanna be on your radar.
You don’t need an hour of my time. You wouldn’t even know what to do with it.
December 28, 2025 at 9:39 PM
How do we get people to stop believing they need “just one hour of your time?”
Usually they either have a single question that can be answered in writing or they just wanna be on your radar.
You don’t need an hour of my time. You wouldn’t even know what to do with it.
Usually they either have a single question that can be answered in writing or they just wanna be on your radar.
You don’t need an hour of my time. You wouldn’t even know what to do with it.
I've had a couple submissions this week of OUTPOST BINGO. This is a fun way to get started with Outpost if you're new to using them. The prizes are really good!
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
December 28, 2025 at 8:10 PM
I've had a couple submissions this week of OUTPOST BINGO. This is a fun way to get started with Outpost if you're new to using them. The prizes are really good!
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
Are you already thinking about how to grow your newsletter list in 2026?
ME TOO
That’s why I made my January all about email list growth.
Join me for sessions on growth channels and newsletter landing pages
Half off for my paid subscribers
www.revenuerulebreaker.com/events/
ME TOO
That’s why I made my January all about email list growth.
Join me for sessions on growth channels and newsletter landing pages
Half off for my paid subscribers
www.revenuerulebreaker.com/events/
Join us for live sessions on growth and monetization
Want to build your business with more motivation and direction? Join us all of Q1 for live sessions on growing your newsletter, forming partnerships and building community
www.revenuerulebreaker.com
December 28, 2025 at 6:53 PM
Are you already thinking about how to grow your newsletter list in 2026?
ME TOO
That’s why I made my January all about email list growth.
Join me for sessions on growth channels and newsletter landing pages
Half off for my paid subscribers
www.revenuerulebreaker.com/events/
ME TOO
That’s why I made my January all about email list growth.
Join me for sessions on growth channels and newsletter landing pages
Half off for my paid subscribers
www.revenuerulebreaker.com/events/
What it actually takes to stop trading time for dollars.
Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships
www.revenuerulebreaker.com/what-it-actu...
Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships
www.revenuerulebreaker.com/what-it-actu...
What it actually takes to stop trading time for dollars
Jessica Lackey shows us what goes into building a leveraged business with courses, products and group programs featuring year by year revenue
www.revenuerulebreaker.com
December 28, 2025 at 4:48 PM
What it actually takes to stop trading time for dollars.
Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships
www.revenuerulebreaker.com/what-it-actu...
Jessica Lackey busts through the fallacy of passive income and shows us what it really takes to build a leveraged business with courses, programs and memberships
www.revenuerulebreaker.com/what-it-actu...
There’s a fake account called “LinkedIn security” that is commenting with a phishing scam.
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
December 28, 2025 at 4:19 PM
There’s a fake account called “LinkedIn security” that is commenting with a phishing scam.
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
Tomorrow's newsletter: join.revenuerulebreaker.com
December 28, 2025 at 2:42 AM
Tomorrow's newsletter: join.revenuerulebreaker.com