Lex Roman
@lexroman.com
Creator of revenuerulebreaker.com and paidnewsletterplaybook.com. Your biggest fan.
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
🌎 Traveling LatAm 🍑 Atlanta 🏳️🌈 they/them
Whoever was like “you know what fried wontons need? Arequipe” is a genius
January 3, 2026 at 2:41 AM
Whoever was like “you know what fried wontons need? Arequipe” is a genius
Made a new one. Everything I want to do this year. My top goals are become fluent in Spanish (personal) and become 50% audience funded (professional)
Will report back in 365 days
Will report back in 365 days
January 2, 2026 at 8:38 PM
Made a new one. Everything I want to do this year. My top goals are become fluent in Spanish (personal) and become 50% audience funded (professional)
Will report back in 365 days
Will report back in 365 days
"Your day belongs to whoever claims it first. Before the world can hand you its agenda, you must know your own."
That's the premise behind "The 1-Day Method." Join me and Antonio Neves for a free Meet the Author event on Jan 15th. Learn how to build more momentum into each day
luma.com/bf1bb4x4
That's the premise behind "The 1-Day Method." Join me and Antonio Neves for a free Meet the Author event on Jan 15th. Learn how to build more momentum into each day
luma.com/bf1bb4x4
January 2, 2026 at 6:45 PM
"Your day belongs to whoever claims it first. Before the world can hand you its agenda, you must know your own."
That's the premise behind "The 1-Day Method." Join me and Antonio Neves for a free Meet the Author event on Jan 15th. Learn how to build more momentum into each day
luma.com/bf1bb4x4
That's the premise behind "The 1-Day Method." Join me and Antonio Neves for a free Meet the Author event on Jan 15th. Learn how to build more momentum into each day
luma.com/bf1bb4x4
Last new year’s, I recorded a video with everything I wanted to do this year.
Here’s the 1 minute review of what actually happened
Here’s the 1 minute review of what actually happened
December 31, 2025 at 10:36 PM
Last new year’s, I recorded a video with everything I wanted to do this year.
Here’s the 1 minute review of what actually happened
Here’s the 1 minute review of what actually happened
Last minute vision board making also i think im gonna try those punchcards i saw on tiktok
December 31, 2025 at 8:03 PM
Last minute vision board making also i think im gonna try those punchcards i saw on tiktok
It's the last day you can expense something on your 2025 taxes. If only you could find one more write off that would pay you back ALL NEXT YEAR. Darling, I've got just the thing!
Get a subscription to Legends. You can go lifetime for $347 one time ever or annual for $99/year.
Keep reading!
Get a subscription to Legends. You can go lifetime for $347 one time ever or annual for $99/year.
Keep reading!
December 31, 2025 at 3:58 PM
It's the last day you can expense something on your 2025 taxes. If only you could find one more write off that would pay you back ALL NEXT YEAR. Darling, I've got just the thing!
Get a subscription to Legends. You can go lifetime for $347 one time ever or annual for $99/year.
Keep reading!
Get a subscription to Legends. You can go lifetime for $347 one time ever or annual for $99/year.
Keep reading!
Did anyone say Black Hole Sun? It freaked me out when i was a kid but also how can you look away
December 31, 2025 at 2:21 PM
Did anyone say Black Hole Sun? It freaked me out when i was a kid but also how can you look away
It's the last day to make 2025 money. If you're sending an ask to your email list, here's 8 excellent paid subscriber appeals for inspiration—and what works about them.
www.paidnewsletterplaybook.com/examples-the...
www.paidnewsletterplaybook.com/examples-the...
December 31, 2025 at 2:00 PM
It's the last day to make 2025 money. If you're sending an ask to your email list, here's 8 excellent paid subscriber appeals for inspiration—and what works about them.
www.paidnewsletterplaybook.com/examples-the...
www.paidnewsletterplaybook.com/examples-the...
I’m rewatching Looking and I forgot how great this show was
December 31, 2025 at 6:00 AM
I’m rewatching Looking and I forgot how great this show was
Buttondown released a run down of what they're shipping next year (and what shipped this year). One feature that caught my eye is the option to have embedded checkout (not take people to Stripe). Will be keeping an eye out for this
buttondown.com/blog/2025
buttondown.com/blog/2025
December 30, 2025 at 9:29 PM
Buttondown released a run down of what they're shipping next year (and what shipped this year). One feature that caught my eye is the option to have embedded checkout (not take people to Stripe). Will be keeping an eye out for this
buttondown.com/blog/2025
buttondown.com/blog/2025
I'm giving myself the next two days to do business tasks that are not priorities but are more for fun.
Today's is setting up a business Pinterest and I'm archiving years of boards including this board I made about Top Golf?
Today's is setting up a business Pinterest and I'm archiving years of boards including this board I made about Top Golf?
December 30, 2025 at 9:29 PM
I'm giving myself the next two days to do business tasks that are not priorities but are more for fun.
Today's is setting up a business Pinterest and I'm archiving years of boards including this board I made about Top Golf?
Today's is setting up a business Pinterest and I'm archiving years of boards including this board I made about Top Golf?
I already hit my end of year paid subscriber goal 🎉 but if you haven't, you need to send more emails. Suck it up and write something. What's the worst that could happen?
Here's 8 great examples from indie publishers and what works about them: www.paidnewsletterplaybook.com/examples-the...
Here's 8 great examples from indie publishers and what works about them: www.paidnewsletterplaybook.com/examples-the...
December 30, 2025 at 3:20 PM
I already hit my end of year paid subscriber goal 🎉 but if you haven't, you need to send more emails. Suck it up and write something. What's the worst that could happen?
Here's 8 great examples from indie publishers and what works about them: www.paidnewsletterplaybook.com/examples-the...
Here's 8 great examples from indie publishers and what works about them: www.paidnewsletterplaybook.com/examples-the...
Do you get my newsletter? It's your trusted guide to making a living on the internet.
join.revenuerulebreaker.com/
join.revenuerulebreaker.com/
December 30, 2025 at 1:58 PM
Do you get my newsletter? It's your trusted guide to making a living on the internet.
join.revenuerulebreaker.com/
join.revenuerulebreaker.com/
Need a good example for your next promo? Dig into our swipe files!
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
December 30, 2025 at 1:50 AM
Need a good example for your next promo? Dig into our swipe files!
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
Over 100 examples of emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
www.paidnewsletterplaybook.com/swipe-files-...
I’m gonna miss holiday mall season
December 29, 2025 at 11:54 PM
I’m gonna miss holiday mall season
I got another one of The Intercept's terrible appeals which made me wonder...who is doing this well?
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 4:58 PM
I got another one of The Intercept's terrible appeals which made me wonder...who is doing this well?
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
NOT MANY. "Save journalism" is tired. "We can't do this without you" is boring. Here's 8 good appeals I found.
www.paidnewsletterplaybook.com/examples-the...
This is so extremely fucked up. Amazon is now scrapping indie ecommerce shops and pretending to sell their wares WITHOUT PERMISSION and making it difficult to opt out.
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
December 29, 2025 at 4:52 PM
This is so extremely fucked up. Amazon is now scrapping indie ecommerce shops and pretending to sell their wares WITHOUT PERMISSION and making it difficult to opt out.
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Original post from Angie at Bobo Design Shop www.instagram.com/reel/DS0b82w...
Creator ads are the most fun and they pay off in ways that are untrackable. Often creators will run more ads than you paid for or they will organically promote you. The cost per sub is higher than the others but these subs are more likely to buy, click and take action on your newsletter.
December 29, 2025 at 2:21 PM
Creator ads are the most fun and they pay off in ways that are untrackable. Often creators will run more ads than you paid for or they will organically promote you. The cost per sub is higher than the others but these subs are more likely to buy, click and take action on your newsletter.
Google ads have been the hardest for me to figure out so I haven’t tested them much. They work for other publishers though.
December 29, 2025 at 2:21 PM
Google ads have been the hardest for me to figure out so I haven’t tested them much. They work for other publishers though.
YouTube ads are the easiest to manage but hard to track when it comes to list growth. I do see the YouTube -> paid subscriber path already paying off and it seems like having videos that get seen and show up in search could help juice this.
December 29, 2025 at 2:21 PM
YouTube ads are the easiest to manage but hard to track when it comes to list growth. I do see the YouTube -> paid subscriber path already paying off and it seems like having videos that get seen and show up in search could help juice this.
Facebook ads are the cheapest but don't be fooled by the low cost per sub. You'll want to test targeting to make sure you get the right people on your list and that can make your cost per sub go up.
December 29, 2025 at 2:21 PM
Facebook ads are the cheapest but don't be fooled by the low cost per sub. You'll want to test targeting to make sure you get the right people on your list and that can make your cost per sub go up.
If you're doing an end of year subscriber drive, here's the 8 best appeals I found in my inbox.
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
December 29, 2025 at 3:23 AM
If you're doing an end of year subscriber drive, here's the 8 best appeals I found in my inbox.
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
@coyotemedia.org's "A $68 COYOTE subscription is cheaper than an Oakland parking ticket" is a particular standout
www.paidnewsletterplaybook.com/examples-the...
god i fucking hate the way The Intercept writes their appeals
December 29, 2025 at 12:53 AM
god i fucking hate the way The Intercept writes their appeals
I've had a couple submissions this week of OUTPOST BINGO. This is a fun way to get started with Outpost if you're new to using them. The prizes are really good!
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
December 28, 2025 at 8:10 PM
I've had a couple submissions this week of OUTPOST BINGO. This is a fun way to get started with Outpost if you're new to using them. The prizes are really good!
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
Anyone using Ghost is eligible to play. Learn more about Outpost and get your bingo card here: www.revenuerulebreaker.com/outpost-bingo/
There’s a fake account called “LinkedIn security” that is commenting with a phishing scam.
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
December 28, 2025 at 4:19 PM
There’s a fake account called “LinkedIn security” that is commenting with a phishing scam.
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page
I reported two of their comments on my post this morning. LinkedIn determined that impersonating them + phishing on their platform does not violate their guidelines.
Related: you can’t block a business page