Joe Master
@josephjmaster.bsky.social
👋 SVP, Brand Mgmt. — Carnegie #HigherEd
🤝 President, CUPRAP — a pro community
✍️I love reading, writing, and aromatic bitters
🔗 https://about.me/josephmaster
🤝 President, CUPRAP — a pro community
✍️I love reading, writing, and aromatic bitters
🔗 https://about.me/josephmaster
Pinned
Joe Master
@josephjmaster.bsky.social
· Nov 16
Joseph Master on about.me
I am a writer, Marketer, and Team Builder in Philadelphia, Pennsylvania. Visit my company website.
about.me
So, I heard a rumor that this is the place to be if you're nostalgic for that old school 🐦 community?
I'm Joe. I like to build things for institutions of higher education.
I'm also a writer, musician, home bartender 🍸 and collector of ⌚ and 📚.
about.me/josephmaster
I'm Joe. I like to build things for institutions of higher education.
I'm also a writer, musician, home bartender 🍸 and collector of ⌚ and 📚.
about.me/josephmaster
Reposted by Joe Master
“I really do believe that the administration is not going to be satisfied unless institutions are majority white,” Pérez said.
Angel speaks plainly.
www.chronicle.com/article/trum...
Angel speaks plainly.
www.chronicle.com/article/trum...
Trump Begins Hunt for ‘Bogeyman’ in Admissions Data
The Trump administration will require colleges to share more detailed admissions data “to verify” that they’re not considering applicants’ race.
www.chronicle.com
August 8, 2025 at 12:54 PM
“I really do believe that the administration is not going to be satisfied unless institutions are majority white,” Pérez said.
Angel speaks plainly.
www.chronicle.com/article/trum...
Angel speaks plainly.
www.chronicle.com/article/trum...
🖍️ Let's create more creative moments every day. #Crayola #StayCreative
Crayola Creative Acts of Color Open Call
YouTube video by Crayola
youtu.be
July 25, 2025 at 12:13 PM
🖍️ Let's create more creative moments every day. #Crayola #StayCreative
Crosby, Stills & Nash: You own an oversized hat.
Crosby, Stills, Nash & Young: You own three or more oversized hats.
Not untrue.
Crosby, Stills, Nash & Young: You own three or more oversized hats.
Not untrue.
The Kinks: You have bad teeth and are good in bed.
The Guess Who: You have good teeth and are bad in bed.
Black Sabbath: Your greatest joy is painting in unventilated rooms.
The Guess Who: You have good teeth and are bad in bed.
Black Sabbath: Your greatest joy is painting in unventilated rooms.
What Your Favorite Classic Rock Band Says About You
The Doors: You have been bitten by an animal while trying to get it stoned. The Who: You own a Goldwing with a baby-changing station. Ted Nugent:...
buff.ly
July 22, 2025 at 9:01 PM
Crosby, Stills & Nash: You own an oversized hat.
Crosby, Stills, Nash & Young: You own three or more oversized hats.
Not untrue.
Crosby, Stills, Nash & Young: You own three or more oversized hats.
Not untrue.
When you strip away all the layers of leadership, I think what you find is that the fundamental, foundational, most essential act of leadership *is the act of communicating.* When you truly lead, you are, at your heart, a communicator. That's the work.
Leadership Communications Tips for Higher Ed | Volt
Amid financial uncertainty and political pressure, it is more important than ever that higher ed leaders communicate early and often.
voltedu.com
June 13, 2025 at 10:46 AM
When you strip away all the layers of leadership, I think what you find is that the fundamental, foundational, most essential act of leadership *is the act of communicating.* When you truly lead, you are, at your heart, a communicator. That's the work.
The *counterculture* higher ed marketing podcast? ✔️ Challenging the discourse? ✔️ With @joelgoodman.co? 🔥
Launching April 15, 2025. Podcast, newsletter, #HEMarCom community amplifier. Let's challenge the discourse and make better decisions — together.
Subscribe at higheredhottakes.com
#HigherEd #HigherEdMarketing
Subscribe at higheredhottakes.com
#HigherEd #HigherEdMarketing
Higher Ed Hot Takes with Joel G Goodman - Higher Ed Hot Takes
The counterculture higher ed marketing podcast. Join Joel G Goodman and explore smarter, more sustainable ways to leverage technology without compromising strategy, UX, or humanity.
higheredhottakes.com
April 11, 2025 at 12:24 AM
The *counterculture* higher ed marketing podcast? ✔️ Challenging the discourse? ✔️ With @joelgoodman.co? 🔥
Instagram & Facebook are now for DMing Reels about childhood, music, and other pop culture ephemera to people we know.
Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha."
And we say we're not headed for societal collapse ...
Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha."
And we say we're not headed for societal collapse ...
April 5, 2025 at 3:14 PM
Instagram & Facebook are now for DMing Reels about childhood, music, and other pop culture ephemera to people we know.
Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha."
And we say we're not headed for societal collapse ...
Then the person we have singled out to receive our benefaction of humor or parody affixes a ❤️ to the message & writes "Ha."
And we say we're not headed for societal collapse ...
It’s time to talk about ourselves like we matter. Because if we’re not putting soul into our messaging, we might as well not say anything at all. #HigherEd
5 Higher Education Marketing Trends Shaping 2025 | Volt
Insights from top industry experts on the challenges and opportunities defining higher education marketing trends this year.
voltedu.com
April 4, 2025 at 2:59 PM
It’s time to talk about ourselves like we matter. Because if we’re not putting soul into our messaging, we might as well not say anything at all. #HigherEd
Columbia President Is Replaced as Trump Threatens University’s Funding www.nytimes.com/2025/03/28/u...
Columbia University’s President, Katrina Armstrong, Resigns
Katrina Armstrong is leaving the post a week after the university agreed to a list of demands from the White House.
www.nytimes.com
March 29, 2025 at 1:43 AM
Columbia President Is Replaced as Trump Threatens University’s Funding www.nytimes.com/2025/03/28/u...
The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem
March 28, 2025 at 1:47 PM
The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem
Reposted by Joe Master
Don't mind us, just missing Lancaster and all of you.🥹 #CUPRAP2025
Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025...
📷 Dan Z. Photography danzphoto.net
Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025...
📷 Dan Z. Photography danzphoto.net
March 21, 2025 at 1:52 PM
Don't mind us, just missing Lancaster and all of you.🥹 #CUPRAP2025
Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025...
📷 Dan Z. Photography danzphoto.net
Check out photos from the week here, using the password CUPRAP: danz.photoshelter.com/gallery/2025...
📷 Dan Z. Photography danzphoto.net
I know what I'll be reading on a couple of airplanes very soon. 👀
Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!
Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!
March 19, 2025 at 1:27 PM
I know what I'll be reading on a couple of airplanes very soon. 👀
Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!
Anything with *heart* in the title is my jam, @higheredcmo.bsky.social!
Reposted by Joe Master
March 14, 2025 at 3:20 PM
"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK."
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
March 13, 2025 at 8:13 PM
"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK."
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.
March 13, 2025 at 4:53 PM
My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.
"AI integration is not a technology project. It is a change management project."
@brianwpiper.bsky.social at #CUPRAP2025
@brianwpiper.bsky.social at #CUPRAP2025
March 13, 2025 at 2:58 PM
"AI integration is not a technology project. It is a change management project."
@brianwpiper.bsky.social at #CUPRAP2025
@brianwpiper.bsky.social at #CUPRAP2025
"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content."
— @brianwpiper.bsky.social at #CUPRAP2025
— @brianwpiper.bsky.social at #CUPRAP2025
March 13, 2025 at 2:46 PM
"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content."
— @brianwpiper.bsky.social at #CUPRAP2025
— @brianwpiper.bsky.social at #CUPRAP2025
Higher ed is losing ground in the public narrative."
— Emma Jones at #CUPRAP2025
— Emma Jones at #CUPRAP2025
March 12, 2025 at 6:34 PM
Higher ed is losing ground in the public narrative."
— Emma Jones at #CUPRAP2025
— Emma Jones at #CUPRAP2025
@petemackey.bsky.social's checklist for issuing an institutional response:
Are core values being called into question?
Are members of the campus community affected?
Are operations affected?
Does the president have something unambiguous to say?
Can the statement help our obligation to teach?
Are core values being called into question?
Are members of the campus community affected?
Are operations affected?
Does the president have something unambiguous to say?
Can the statement help our obligation to teach?
#CUPRAP2025 is officially underway!
Kicking us off is a panel discussion on navigating institutional neutrality and maintaining trust in a shifting educational landscape.
Kicking us off is a panel discussion on navigating institutional neutrality and maintaining trust in a shifting educational landscape.
March 12, 2025 at 5:51 PM
@petemackey.bsky.social's checklist for issuing an institutional response:
Are core values being called into question?
Are members of the campus community affected?
Are operations affected?
Does the president have something unambiguous to say?
Can the statement help our obligation to teach?
Are core values being called into question?
Are members of the campus community affected?
Are operations affected?
Does the president have something unambiguous to say?
Can the statement help our obligation to teach?
Last minute signage for #CUPRAP2025 ✅
March 12, 2025 at 2:28 AM
Last minute signage for #CUPRAP2025 ✅
#CUPRAP2025 is only a few days away — and this year's agenda is 🔥
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
March 8, 2025 at 4:03 PM
#CUPRAP2025 is only a few days away — and this year's agenda is 🔥
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12.
There's still time to register: shorturl.at/ujUqb
There's still time to register: shorturl.at/ujUqb
February 28, 2025 at 12:41 PM
I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12.
There's still time to register: shorturl.at/ujUqb
There's still time to register: shorturl.at/ujUqb
The agenda for #CUPRAP2025 may be our best yet. Will I see you there?
We're thrilled to announce Dr. Angel Pérez, CEO of @nacac.bsky.social, as our Wednesday afternoon keynote speaker at #CUPRAP2025! An advocate for college access & equity, he leads over 27,000 admission & counseling pros worldwide.
Early bird registration closes at 11:59pm tonight!
buff.ly/3CDd6zO
Early bird registration closes at 11:59pm tonight!
buff.ly/3CDd6zO
February 19, 2025 at 1:12 AM
The agenda for #CUPRAP2025 may be our best yet. Will I see you there?
🔊 The CUPRAP Spring Professional Development Conference is almost here!
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
February 14, 2025 at 9:08 PM
🔊 The CUPRAP Spring Professional Development Conference is almost here!
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
Philly is about SHAKE #SuperBowlLIX
an aerial view of a city skyline at night with a few buildings lit up including one that says chase
ALT: an aerial view of a city skyline at night with a few buildings lit up including one that says chase
media.tenor.com
February 10, 2025 at 3:13 AM
Philly is about SHAKE #SuperBowlLIX
In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous #ChicagoBears legacy.
www.lebow.drexel.edu/news/faith-f...
www.lebow.drexel.edu/news/faith-f...
Faith, Family, Football
www.lebow.drexel.edu
February 9, 2025 at 11:30 PM
In 2013, I had the honor of interviewing Virginia Halas McCaskey in her suburban Chicago home for Drexel's now-defunct Market Street Magazine. RIP to the stalwart steward of the tremendous #ChicagoBears legacy.
www.lebow.drexel.edu/news/faith-f...
www.lebow.drexel.edu/news/faith-f...