Joe Master
@josephjmaster.bsky.social
👋 SVP, Brand Mgmt. — Carnegie #HigherEd
🤝 President, CUPRAP — a pro community
✍️I love reading, writing, and aromatic bitters
🔗 https://about.me/josephmaster
🤝 President, CUPRAP — a pro community
✍️I love reading, writing, and aromatic bitters
🔗 https://about.me/josephmaster
The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem
March 28, 2025 at 1:47 PM
The UT Tower is stunning. Yesterday the Carnegie team and I got to spend a whole day in this iconic building meeting with marcomm pros. I could spend *days* in the library, alone.🤘#hookem
"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK."
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
March 13, 2025 at 8:13 PM
"How could we lighten the conversation about mental health & break through the clutter of the 4 billion emails we send every day? We just wanted students to ask for help. And for them to know it's OK."
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
Hence, the U Okay? campaign was born. #CUPRAP2025
— Craig Kampes and Julia from Drexel University
My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.
March 13, 2025 at 4:53 PM
My friend and forever colleague @tomdurso.bsky.social accepting the Don Hale Award at #CUPRAP2025. Congrats, pal.
"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content."
— @brianwpiper.bsky.social at #CUPRAP2025
— @brianwpiper.bsky.social at #CUPRAP2025
March 13, 2025 at 2:46 PM
"if you have a piece of content on your site that's performing well, you can just plug it into a GPT and say: create a 25 second script for TikTok. It's a great way to repurpose content."
— @brianwpiper.bsky.social at #CUPRAP2025
— @brianwpiper.bsky.social at #CUPRAP2025
Higher ed is losing ground in the public narrative."
— Emma Jones at #CUPRAP2025
— Emma Jones at #CUPRAP2025
March 12, 2025 at 6:34 PM
Higher ed is losing ground in the public narrative."
— Emma Jones at #CUPRAP2025
— Emma Jones at #CUPRAP2025
Last minute signage for #CUPRAP2025 ✅
March 12, 2025 at 2:28 AM
Last minute signage for #CUPRAP2025 ✅
#CUPRAP2025 is only a few days away — and this year's agenda is 🔥
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
March 8, 2025 at 4:03 PM
#CUPRAP2025 is only a few days away — and this year's agenda is 🔥
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
WILL I SEE YOU THERE?
There's still time to register, too (and at just $425 for members and $600 for non-members, you won't find a better value): cuprap.org/conferences/...
I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12.
There's still time to register: shorturl.at/ujUqb
There's still time to register: shorturl.at/ujUqb
February 28, 2025 at 12:41 PM
I'm so pleased to share that I'll be sitting down for a fireside chat with @nacac.bsky.social CEO @angelbperez.bsky.social for the #CUPRAP2025 opening keynote on Wed., March 12.
There's still time to register: shorturl.at/ujUqb
There's still time to register: shorturl.at/ujUqb
🔊 The CUPRAP Spring Professional Development Conference is almost here!
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
February 14, 2025 at 9:08 PM
🔊 The CUPRAP Spring Professional Development Conference is almost here!
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
I'm leading a discussion about building brand, engagement & recruitment through storytelling — and our agenda is packed with actionable insights from so many #HigherEd peers & thought leaders.
REGISTER HERE: lnkd.in/e4ACsHnK
I took a whittle break today to start something new.
February 2, 2025 at 12:55 AM
I took a whittle break today to start something new.
That's right. My father reads my LinkedIn posts, and he writes comments just like he writes text messages: with formal salutations.
Still calls me Joey, too.
Still calls me Joey, too.
January 8, 2025 at 7:55 PM
That's right. My father reads my LinkedIn posts, and he writes comments just like he writes text messages: with formal salutations.
Still calls me Joey, too.
Still calls me Joey, too.
Sometimes, our most insurmountable silos can be in our own thinking — and in how and when we engage with others. This isn't a #HigherEd thing. It's a post-pandemic people thing.
Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏
👂: www.enrollify.org/episodes/ep-...
Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏
👂: www.enrollify.org/episodes/ep-...
January 8, 2025 at 2:05 PM
Sometimes, our most insurmountable silos can be in our own thinking — and in how and when we engage with others. This isn't a #HigherEd thing. It's a post-pandemic people thing.
Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏
👂: www.enrollify.org/episodes/ep-...
Thanks to @shanebaglini.bsky.social & @enrollify.bsky.social for a great chat. 🙏
👂: www.enrollify.org/episodes/ep-...
I mean, we could all use a healthy dose of Blockbuster altruism, right?
"Be kind, rewind" is more than a tagline. What better way to show kindness to the next renter of "The Neverending Story" than to help them succeed by returning the tape rewound? That's goodwill.
"Be kind, rewind" is more than a tagline. What better way to show kindness to the next renter of "The Neverending Story" than to help them succeed by returning the tape rewound? That's goodwill.
January 8, 2025 at 11:38 AM
I mean, we could all use a healthy dose of Blockbuster altruism, right?
"Be kind, rewind" is more than a tagline. What better way to show kindness to the next renter of "The Neverending Story" than to help them succeed by returning the tape rewound? That's goodwill.
"Be kind, rewind" is more than a tagline. What better way to show kindness to the next renter of "The Neverending Story" than to help them succeed by returning the tape rewound? That's goodwill.
Is there a more hopeful closing scene in cinema than when Shirley MacLean's Fran Kubelik tells Jack Lemon's C.C. Baxter: "Shut up and deal"?
#TheApartment #BillyWilder
#TheApartment #BillyWilder
January 8, 2025 at 12:29 AM
Is there a more hopeful closing scene in cinema than when Shirley MacLean's Fran Kubelik tells Jack Lemon's C.C. Baxter: "Shut up and deal"?
#TheApartment #BillyWilder
#TheApartment #BillyWilder
"A Complete Unknown" blew me away. It's a cleverly observant study of talent, celebrity, and a period of time the could easily have slipped into idolatry.
But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in...
But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in...
January 5, 2025 at 2:01 PM
"A Complete Unknown" blew me away. It's a cleverly observant study of talent, celebrity, and a period of time the could easily have slipped into idolatry.
But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in...
But it didn't. Timothée Chalamet's Dylan is enigmatic, elusive, mean, and absolutely believable. And the MUSIC! I was hooked 20 seconds in...
I'm committed to hand crafting gifts this year for my family and friends. Today's project: A log cabin Christmas smoker.
It's good for my soul to create with my hands. It grounds me. Slows down time so I can be in the moment, for as many moments as it takes to finish the task.
Making > Buying
It's good for my soul to create with my hands. It grounds me. Slows down time so I can be in the moment, for as many moments as it takes to finish the task.
Making > Buying
December 17, 2024 at 10:41 PM
I'm committed to hand crafting gifts this year for my family and friends. Today's project: A log cabin Christmas smoker.
It's good for my soul to create with my hands. It grounds me. Slows down time so I can be in the moment, for as many moments as it takes to finish the task.
Making > Buying
It's good for my soul to create with my hands. It grounds me. Slows down time so I can be in the moment, for as many moments as it takes to finish the task.
Making > Buying
December 16, 2024 at 3:48 PM
Making > Buying🤌
December 13, 2024 at 10:42 PM
Making > Buying🤌
I've had this paperweight since college — and it has always guided me.
Today, I started writing something big. Hope it's as visible when I'm done as it was clear in my mind.✍️
Today, I started writing something big. Hope it's as visible when I'm done as it was clear in my mind.✍️
December 6, 2024 at 4:24 PM
I've had this paperweight since college — and it has always guided me.
Today, I started writing something big. Hope it's as visible when I'm done as it was clear in my mind.✍️
Today, I started writing something big. Hope it's as visible when I'm done as it was clear in my mind.✍️
👀 Guess the cocktail ...
December 2, 2024 at 9:55 PM
👀 Guess the cocktail ...
This just came in the mail. My personal project is installing the Grovers and a Vibramate String Spoiler. Then the Gretsch officially becomes road ready. Just need to start a band. 😜
November 27, 2024 at 9:05 PM
This just came in the mail. My personal project is installing the Grovers and a Vibramate String Spoiler. Then the Gretsch officially becomes road ready. Just need to start a band. 😜
I found this pic of Steve Jobs in box within the Drexel University Archives on this day in 2011. I was researching a story about how Drexel came to be the first member of the Apple University Consortium to require every student to use the Macintosh.
November 26, 2024 at 1:31 PM
I found this pic of Steve Jobs in box within the Drexel University Archives on this day in 2011. I was researching a story about how Drexel came to be the first member of the Apple University Consortium to require every student to use the Macintosh.
It is a humbling and inspiring jolt of energy to lead a workshop with college leaders and faculty in an environment of mutual respect — and see smiles, nods, eye contact; those non-verbal cues that put us all at ease so that our minds are open to something big.⚡🙏
November 24, 2024 at 3:01 PM
It is a humbling and inspiring jolt of energy to lead a workshop with college leaders and faculty in an environment of mutual respect — and see smiles, nods, eye contact; those non-verbal cues that put us all at ease so that our minds are open to something big.⚡🙏
This Gretsch Electromatic guitar. I cannot walk by it without playing it. And during this busy time of year, playing music is my most meaningful path to mindfulness.
November 20, 2024 at 1:14 PM
This Gretsch Electromatic guitar. I cannot walk by it without playing it. And during this busy time of year, playing music is my most meaningful path to mindfulness.