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diagonalcomms.bsky.social
Diagonal Comms
@diagonalcomms.bsky.social
Diagonal Comms, led by Matt Bishop (@thebishf1.bsky.social), provides strategic comms/PR based on expertise and passionate commitment to deliver to our clients' objectives
Put the kettle on and put your feet up for some off-season reading courtesy of the BTCC 🫖📰

Our BTCC media team recently sat down with Mikey Doble to produce this long-form web article, in which the #88 delves deep into his 2025 season and what's on the horizon. Read below 👇
btcc.net/it-asked-the...
"It Asked The Biggest Questions Of Myself": Doble Relives His BTCC Rise • BTCC
Mikey Doble feels he has taken ‘a steep trajectory to the top’ as he looks back on his first three seasons in the Kwik Fit British Touring Car Championship, a
btcc.net
December 15, 2025 at 6:32 PM
Livery reveal date secured 🔒

As Diagonal client the Cadillac Formula 1 Team readies to join the F1 grid in 2026, we helped them announce that they will launch their inaugural livery during the upcoming Super Bowl, one of the largest annual sporting events in the world, on February 8 🏈
December 4, 2025 at 3:19 PM
DIAGONAL DEBRIEF: NOVEMBER 2025 🔖

Into the home stretch of the season, but no sign of slowing down 💪

From a Formula 1 team acquisition to an awards dinner and a car eBike hybrid reveal, here are five of our top moments from the past month 🧵 [1/6]
December 2, 2025 at 11:17 AM
DIAGONAL DIARY 📰

In the lead-up to the Las Vegas Grand Prix, we shared the news that George Kurtz had become co-owner of the Mercedes-AMG Formula 1 Team and appointed Technology Advisor 📢

Come behind the scenes to see how we told the story of Kurtz's acquisition 👇
diagonalcomms.com/2025/11/diag...
Diagonal Diary: George Kurtz’s Mercedes F1 acquisition - Diagonal Comms
Last week, in the lead-up to the all-glitz, all-glamour Las Vegas Grand Prix, which was won imperiously by Max Verstappen and saw McLaren suffer a shock double post-race disqualification, we shared th...
diagonalcomms.com
November 28, 2025 at 10:37 AM
Announcement season is underway for our client, the BTCC 📢

Over the past five days, our team has shared the news that Laser Tools Racing by MB Motorsport will launch a two-car programme and that Árón Taylor-Smith will join its roster, and confirmation of the all-new qualifying race format 🔥
November 26, 2025 at 1:28 PM
Last week, the Diagonal team shared the exciting news that George Kurtz, the CEO and Founder of CrowdStrike, has become co-owner of the Mercedes-AMG Formula One Team and been appointed Technology Advisor 📰

We are proud to be working with George to tell the story of his Mercedes acquisition 🤝
November 24, 2025 at 1:10 PM
Celebrating Diagonal client the MIA's record-breaking delivery of CTS 👏

In 2025, the UK’s leading Motorsport Engineering & Technology Show became a sell-out, attendee and exhibitor numbers more than doubled, and footfall hit a record high 📈

See more in the graphics produced by our team below 👇
November 14, 2025 at 3:05 PM
DIAGONAL DIARY 🗞️

Earlier this week, Diagonal client Amara Automotive headed to Venturefest to unveil a prototype of The Elecy, the groundbreaking car-eBike hybrid vehicle 🚗🚲

Come behind the scenes with us below to learn more about it 👇
diagonalcomms.com/2025/11/diag...
Diagonal Diary: From Southampton to the world stage - Diagonal Comms
Earlier this week, Diagonal Comms client Amara Automotive headed to Venturefest, Southampton, UK – an annual event that hosts innovators, entrepreneurs, and thought leaders – to unveil a prototype of ...
diagonalcomms.com
November 14, 2025 at 11:26 AM
We’re delighted to be working with Tamara Ivancova – the 24-year-old F1 engineer turned founder of Amara Automotive.

Today at Venturefest, Southampton, she will unveil a prototype of The Elecy – the car eBike hybrid she built and will next year embark on a record-breaking world tour in…
November 12, 2025 at 8:24 AM
Cheers, BTCC 🥂

Last weekend at Silverstone, the Diagonal team attended the annual TOCA Awards, where the stars of the BTCC came together to celebrate the 2025 season.

Read all of the headlines from Silverstone in the press release curated by our team below ⬇️
btcc.net/champions-ce...
Champions Celebrated At Annual TOCA Awards • BTCC
The cars and stars of the 2025 Kwik Fit British Touring Car Championship came together for the annual TOCA Awards at Silverstone on Saturday (8 November),
btcc.net
November 11, 2025 at 1:47 PM
DIAGONAL DEBRIEF: OCTOBER 2025 🔖

October was a busy month for the Diagonal team, as we visited three race tracks, attended events, supported high-profile announcements, and brought on new clients 💪

Here are five standout moments from the past four weeks 🧵 [1/6]
October 31, 2025 at 11:35 AM
Victory at Monza 🏆🇮🇹

Just over a week ago, we were by the side of young star Deagen Fairclough, who we have been working with throughout 2025, as he rounded out the GB3 season on a high 👏

Two emphatic drives saw him claim his first win and a seventh podium in the category 📸
October 28, 2025 at 12:38 PM
With decades of experience in F1 and motorsport as a journalist and communications director, Diagonal Managing Director @thebishf1.bsky.social is a knowledgeable industry figure and a high-value quoteable marketing influencer 🎙️

See the article below, in which he speaks to BlackBook Motorsport ⬇️
Excellent report by Cian Brittle on Lewis Hamilton being named the world’s most marketable athlete by SportsPro. Having worked closely with Lewis when he and I were at McLaren together (2008-2012), I’m proud to have been quoted in Cian’s piece. Click below.
www.sportspro.com/insights/fea...
The next Muhammad Ali? Why Lewis Hamilton is the world’s most marketable athlete - SportsPro
Limiting Lewis Hamilton's influence to on-track success would not do justice to the impact of an F1 star who has transcended motorsport.
www.sportspro.com
October 24, 2025 at 3:44 PM
DIAGONAL DIARY 🗞️

2025 British Touring Car Championship season complete ✅

Two weeks ago, our team travelled to Brands Hatch for our client, the BTCC, and its championship-deciding event.

Read all about what our team got up to below ⬇️
diagonalcomms.com/2025/10/diag...
Diagonal Diary: Two for ‘Tingram’ - Diagonal Comms
Two weeks ago, our Diagonal team headed to the legendary Brands Hatch Grand Prix Circuit for our client, the British Touring Car Championship (BTCC), and its season finale.  Characterised by significa...
diagonalcomms.com
October 18, 2025 at 1:17 PM
Rounding out the GB3 Championship season at 'The Temple of Speed' 🇮🇹

Our team is at the iconic Autodromo Nazionale Monza this weekend for the GB3 season finale as part of a season-long project with Deagen Fairclough 💪

Pizza, pasta, and plenty of slipstream on the menu 🍝💨
October 16, 2025 at 9:56 AM
Reposted by Diagonal Comms
I’m enjoying a fascinating afternoon at #MIACTS25, at Silverstone, the fantastic motorsport trade show run by the MIA (Motorsport Industry Association), which is a client of my comms, PR, social media, content creation & digital marketing agency Diagonal Comms. I’ll be back here tomorrow.
October 15, 2025 at 3:33 PM
CTS 2025, the UK’s leading Motorsport Engineering & Technology Show, which is delivered by Diagonal client, the MIA, is open! 📢

CTS is *the* place where members of the trade can build valuable relationships, spark new ideas, and fuel growth for their business.

See you at the Silverstone Wing 😉
October 15, 2025 at 11:10 AM
Congratulations to Tom Ingram on winning his second BTCC Drivers’ title 👏

Our team was on the ground throughout the 2025 finale at Brands Hatch last weekend delivering a comprehensive comms/PR and content creation package to our client, the BTCC, as it crowned 6 champions 👑
btcc.net/tom-ingram-c...
Tom Ingram Crowned Two-time BTCC Champion • BTCC
Team VERTU star clinches title at Brands Hatch
btcc.net
October 8, 2025 at 3:37 PM
Diagonal client, the MIA, is gearing up to host CTS 2025 at the Silverstone Wing on 15-16 October! ⏰

Don't miss out on the chance to meet 100+ exhibitors, explore a selection of vehicle displays, and interact with industry leaders at Speakers' Corner 🎙️

Details below ⬇️
the-mia.com/event/MIACTS25
the-mia.com
October 7, 2025 at 3:28 PM
The Diagonal team is heading to Brands Hatch this weekend for the final event of the British Touring Car Championship season, where Tom Ingram and Ash Sutton will duel for the 2025 title 👑🏆

Check out the graphic below, which we designed as part of our TOCA Touring Car game-themed finale promotion 🎮
October 2, 2025 at 3:27 PM
Reposted by Diagonal Comms
For my agency Diagonal Comms I interviewed the MIA’s Chris Aylett about the MIA (Motorsport Industry Association), the UK’s thriving ‘motorsport valley’, & why MIA CTS is such a superb event for anyone doing business in motorsport. Click below. (1/2)
www.youtube.com/watch?v=2r7e...
Matt Bishop Up to Speed with Motorsport Industry Association CEO, Chris Aylett
YouTube video by Diagonal Comms
www.youtube.com
September 24, 2025 at 4:07 PM
DIAGONAL DIARY📰

Diagonal MD, @thebishf1.bsky.social, recently sat down with the CEO of the Motorsport Industry Association (MIA), Chris Aylett, for the latest episode of our ‘Up to Speed’ interview series.

Come behind the scenes to learn more about the MIA 👇
diagonalcomms.com/2025/09/diag...
Diagonal Diary: Getting Up to Speed with the MIA’s Chris Aylett - Diagonal Comms
As we race towards the end of summer, it is now less than one month until the 2025 edition of CTS – the United Kingdom’s leading motorsport engineering and technology trade show hosted by Diagonal cli...
diagonalcomms.com
September 19, 2025 at 12:40 PM
For the penultimate time in 2025, it's race week for our client, the BTCC 🏁

Our team will head to Silverstone to deliver a comprehensive comms, PR, and content creation package to the UK's premier motorsport championship - and look at the fights we have on our hands! 👇🤩
btcc.net/every-title-...
Every Title Fight: BTCC Teams’ & Manufacturers’ Contest • BTCC
With the 2025 Kwik Fit British Touring Car Championship heading into its climactic final two weekends, multiple title fights are reaching fever pitch across
btcc.net
September 15, 2025 at 10:18 AM
As part of an ongoing comms/PR project, the Diagonal team recently accompanied Deagen Fairclough on his “dream come true” F1 debut with Aston Martin 🤩

We delivered photo/videography on the ground and later hosted a press conference with Deagen to attract widespread media coverage 🎙️
September 4, 2025 at 12:56 PM
DIAGONAL DIARY 📰

One week ago, it was announced that our client, the Cadillac Formula 1 Team, had signed Valtteri Bottas and Sergio 'Checo' Perez as its first-ever drivers 🏁

So what did the Diagonal Comms team get up to on announcement day? Find out below 👇
diagonalcomms.com/2025/09/diag...
Diagonal Diary: Cadillac F1’s big day, one week on - Diagonal Comms
This time last week, it was announced by our client, the Cadillac Formula 1 Team, which will be joining the F1 grid in 2026 as the sport’s 11th team, that it had signed Valtteri Bottas and Sergio ‘Che...
diagonalcomms.com
September 2, 2025 at 3:47 PM