Sports in general - It's amazing how the Male 18-34 demo is the one TV exes chase like a golden carrot and yet make no effort to truly get what makes them tick.
Football's Super League expansion attempt tried a 60-minute game argument as a barter to fans and it fell on its arse.
Seeing quite a few people still getting full throated about turn 3 at Singapore and McLaren's apparent spiritual abandonment of Piastri and I honestly don't think it's a thing.