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Karthik

@beastoftraal.bsky.social

560 followers 4 following 3.2K posts

Communications strategy consultant. Connect with me for corporate workshops on #personalbranding.

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Karthik @beastoftraal.bsky.social · 7h

The RSS is trying to rehabilitate its international 'image' by inviting foreign journalists and engaging with them (via Hudson Institute and the Foundation for India and Indian Diaspora Studies, and India Foundation).

Karthik @beastoftraal.bsky.social · 14h

"After the incident, Mr. Vijay and his supporters alleged conspiracy. Should State officials refrain from responding to grave allegations amplified across social media merely to appear neutral?"

Karthik @beastoftraal.bsky.social · 15h

"The most realistic response is to admit that, save for some exceptions, politicians are largely a reflection of the prevalent social moods and customs that govern society — no worse, and definitely no better".

Karthik @beastoftraal.bsky.social · 16h

'Dharma' can be trampled upon to pay for a war and be pally with a warmonger. 'Dharma' can be trampled upon to legitimize a barbaric, terrorist regime. But BJP continue to act as if they care for Dharma. Hindu Gods would be devastated by BJP's abhorrent, despicable behavior.

Karthik @beastoftraal.bsky.social · 16h

Combined both my post-angioplasty lessons/new habits into an article for The Times of India's Health+ segment.

Web version: tinyurl.com/sittingissmo...

#health #heart

Karthik @beastoftraal.bsky.social · 18h

Same.

Karthik @beastoftraal.bsky.social · 18h

Kareena Kapoor Khan suddenly seems to be everywhere... in a power suit, and in a bathrobe!

Karthik @beastoftraal.bsky.social · 1d

I can understand how Noise gains from this partnership, but what does Bose, a premium segment product/brand, gain by tying up with a lower-priced/lower-segment rival? Also, why would two brands in the same category partner at all?

#brand #branding

Karthik @beastoftraal.bsky.social · 1d

What can Jaws (Steven Spielberg) and Netflix teach you about using LinkedIn for personal branding? tinyurl.com/chasingalgo —A lot, actually.

Karthik @beastoftraal.bsky.social · 2d

😂

Karthik @beastoftraal.bsky.social · 2d

5/5 The CEO/founder brand has the leeway to say a lot more, and a lot differently, than what the brand can afford to 'say' from a logo. The difference is 'Being human' (no, not Salman Khan's brand).

I wouldn't be surprised if we start seeing this job opening being advertised in India too, soon.

Karthik @beastoftraal.bsky.social · 2d

4/5 Start-up founders may see it as part of the in-house content team's job. But it may be prudent to give it more weightage than mix it with other communications/content streams. The CEO/founder is a brand, now. In many cases, the CEO/founder brand is as crucial as the company's brand itself.

Karthik @beastoftraal.bsky.social · 2d

3/5 The role is definitely not that of a ghost writer. It is the role of someone who understands tonality, intention, objectives, personalities, crisis communications, public relations, and a lot more. Usually, Indian corporate CEOs see this as part of a PR agency's or the corp.comms' job.

Karthik @beastoftraal.bsky.social · 2d

2/5 (at a sizeable salary, if you see the Virio ad) who can not only understand the CEO's personality and imbibe her/his way of articulating, but also chart the kinds of perspectives (content) that could accentuate the intended objective of the CEO, in the way she/he wants to be projected.

Karthik @beastoftraal.bsky.social · 2d

The second jobs ad for 'CEO content' I'm seeing in the past few weeks! I'm sure Indian CEOs and founders too have teams managing their content, but the specific ask for 'Head of CEO content' makes it beyond a 'team'. A team of juniors/interns is vastly different from a senior person 1/5

Karthik @beastoftraal.bsky.social · 2d

No one can? But it has happened thrice already, no? Sardar Patel could... did.

Karthik @beastoftraal.bsky.social · 3d

For Indians accustomed to obsequious, fawning ads featuring the PM's photo with only 'Aye Maalik tere bande hum' level of devotion left out, this NYT full-page ad may be a stark surprise 😏

Karthik @beastoftraal.bsky.social · 3d

Terrific social media flex 😁

Karthik @beastoftraal.bsky.social · 3d

TIL insurance brands mention a prominent number at end of the title in the search result itself. Works similarly for health insurance, car insurance too, among others.

Karthik @beastoftraal.bsky.social · 3d

"Indianness in anything survives precisely because it is unfaithful to itself, constantly retranslated, mispronounced, misidentified, reimagined."

Karthik @beastoftraal.bsky.social · 3d

Milliblog music review of Agam's (the band) 3rd studio album, Arrival of the Ethereal tinyurl.com/agamaote —A short, phenomenal album with the band sealing the legacy they created over the course of 22 years!

Karthik @beastoftraal.bsky.social · 3d

Milliblog Weeklies, Week 287 tinyurl.com/OCT12-2025 A very rewarding musical week with excellent songs by Vishal Bhardwaj, Nivas K Prasanna, Sachin-Jigar, Leon James, Bheems Ceciroleo, Ajaneesh Loknath, Judah Sandhy, Berny and Tansen, and Agam!

Karthik @beastoftraal.bsky.social · 4d

"Administratively Bangalore is a disaster. India’s cities urgently need power over their own fate. Yet the likelihood of any state voluntarily handing over power is remote. The GBA is a grand experiment in whether India can improve its cities within the constraints of its imperfect system".

Karthik @beastoftraal.bsky.social · 4d

"Stop virtue signalling. You’re literally profiting off the tradition. This isn’t a non-profit documentary. While it’s wrong for people to perform these rituals in public places, it doesn’t give you the moral high ground"

Karthik @beastoftraal.bsky.social · 4d

Hahahahahahahahahahaha 😂