Ayelet Fishbach
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ayeletfishbach.bsky.social
Ayelet Fishbach
@ayeletfishbach.bsky.social
640 followers 100 following 28 posts
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago
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Reposted by Ayelet Fishbach
Check out a new @psychscience.bsky.social article by @ayeletfishbach.bsky.social and collaborators: People were more likely to stick with goals framed as enjoyable—not just important. People used a health app more when told it was “a fun game” rather than “a useful tool.”

bit.ly/4obM70Y
Reposted by Ayelet Fishbach
Year-long longitudinal study by Woolley et al suggests intrinsic motivation (more than extrinsic motivation) both predicted, and causally increased, goal adherence for professional, financial, and health goals:

buff.ly/uyALjnX
via coauthor @ayeletfishbach.bsky.social
Reposted by Ayelet Fishbach
In a new article by Jiabi Wang & Team Scientist @ayeletfishbach.bsky.social, they find that helping people connect their goals can increase motivation. When people linked a health goal (like exercising more) to a financial one, they expressed more motivation to pursue it.
bit.ly/44KGaze
bit.ly
Big news in social psych!
The Handbook of Social Psychology just dropped its 6th edition. For the first time ever, it’s FREE.

The first version was in 1954. The 2025 version is open-access. No paywalls. No barriers. Just decades of wisdom, ready to be read, downloaded, and shared.

www.the-HSP.com
Shige Oishi just dropped by my office with his new book Life in Three Dimensions—and I’m excited to dive in!
Shige’s been challenging us to think beyond the pursuit of happiness. What about meaning? What about a psychologically rich life? Turns out, there’s more to life than just feeling good
We call it "the big problem paradox."
psycnet.apa.org/fulltext/202...
Yet, just because a problem is common doesn’t mean it’s not a crisis.
APA PsycNet
psycnet.apa.org
The Onion jokes that RFK Jr. wants measles deaths so common people stop caring. Funny—but also how our brains work. When a crisis affects many, people assume it’s less harmful. The logic? If it’s everywhere, surely someone’s handling it. Spoiler: They’re not. theonion.com/rfk-jr-vows-...
RFK Jr. Vows To Make Measles Deaths So Common They Won’t Be Upsetting Anymore
WASHINGTON—Addressing the ongoing outbreak in Texas that has infected at least 124 state residents and killed one child, Health and Human Services Secretary Robert F. Kennedy Jr. vowed Thursday to mak...
theonion.com
🚨 Is the peer review system broken? Our new PNAS paper dives into the biases, inefficiencies, and inconsistencies plaguing scientific publishing. Can transparency, training, and AI fix it? Evolution or revolution for peer review?
🔗 Read more: www.pnas.org/doi/10.1073/...
@balazsaczel.bsky.social
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
🚨 New Paper Alert! 🚨
How should scientists decide what to replicate & how? Our latest article explores:
🔍 Book of Truths vs. Book of Conversations – What's the purpose of replication?
📊 Balancing epistemic values, public trust & transparency.
www.pnas.org/doi/10.1073/... @clintin.bsky.social
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
📢 Academic publishing should serve knowledge, not profits. But commercial publishers exploit the system—leveraging unpaid labor, imposing paywalls, and charging high fees. 🚧

We explore alternative models & reforms to realign publishing with academia’s true mission.

www.pnas.org/doi/10.1073/...
The misalignment of incentives in academic publishing and implications for journal reform | PNAS
For most researchers, academic publishing serves two goals that are often misaligned—knowledge dissemination and establishing scientific credential...
www.pnas.org
Which scientific results should be replicated? Our new PNAS suggests the decision depends on whether you subscribe to “the book of truth” or “book of conversation” @pnas.org @clintin.bsky.social
Looking for a postdoc position? We'd love to chat with you!
We have three positions. Each involves working with the faculty at Chicago Booth. First: Chief Scientist
uchicago.wd5.myworkdayjobs.com/en-US/Extern...
Send recommendations to Amy Boonstra, [email protected].
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Reposted by Ayelet Fishbach
Tired of the news? Take a break and listen to these #BehaviouralScience podcasts from Behavioural Grooves 👇 Their most recent episide is on how to achieve your New Year goals with @ayeletfishbach.bsky.social
09 | Behavioral Grooves
behavioralgrooves.com
Several factors influence risk perception. We manipulated prevalence while holding social and other factors constant. Big problems seemed small. The power of experiments! 🔬🧫🧪
Thanks for spreading the word on big problems appearing too small.
People who learned that 4.2 people drive drunk each month inferred drunk driving causes less harm. Prevalence information caused medical experts to infer medication nonadherence was less dangerous, just as it led women to underestimate their true risk of contracting cancer.
When you consider the prevalence of a problem, you infer it causes less harm. People believed dire problems—ranging from poverty to drunk driving—were less problematic upon learning the number of people they affect.
@chicagoboothreview.bsky.social www.chicagobooth.edu/review/the-b...
The ‘Big Problem Paradox’
When something dangerous is common, it somehow seems less dangerous.
www.chicagobooth.edu
To eat healthily, think of healthy foods as deliciously prepared. It’s counterintuitive—people often picture white pasta smothered in tomato sauce and topped with parmesan, while envisioning whole wheat pasta as uncooked sticks. @chicagoboothreview.bsky.social
www.chicagobooth.edu/review/how-m...
How to Make Healthy Food More Appealing to Americans
Describing how dishes are made increases people’s appetite for them.
www.chicagobooth.edu