Author | Lightnews

Liz Linder

Liz Linder

@lizlinder.bsky.social

130 followers 75 following 20 posts

Director Of SEO at Kick Point and the Kick Point Playbook (she/her) Here to inspire you to better understand SEO and how it should directly support your business goals. ✨ https://kpplaybook.com/team/liz-linder/

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Liz Linder @lizlinder.bsky.social · Mar 13

SEO trends come and go, but not everything is worth the hype. The best SEOs focus on what matters—solving problems, creating great experiences, and driving results. 💪

Confidence comes from strategy, not chasing trends. Cut the noise, stress less, and focus on impact.

kpplaybook.com/resources/ho...

How To Become A Better SEO In 2025 | 9 Skills Every SEO Needs | KP Playbook

Build your SEO skills and confidence in 2025 with practical insights to create useful, relevant search experiences that drive results.

Liz Linder @lizlinder.bsky.social · Sep 24

Local SEO hasn't been solely about clicks and rankings for a long time. It's about visibility and brand recognition, so you're top of mind. 🏆

@whitespark.ca mentions a metric we should pay attention to is branded searches. 👀

&... what channels are driving valuable conversions?

Taylor Swift Look What You Made Me Do GIF

ALT: Taylor Swift Look What You Made Me Do GIF

media.tenor.com

Liz Linder @lizlinder.bsky.social · Sep 24

Last resilience tip from @whitespark.ca is "citations!"

It's easy to ask ChatGPT and other LLMs what sources they pull branded information from and local, industry-relevant citations give you the opportunity to build on this awareness.

Liz Linder @lizlinder.bsky.social · Sep 24

Resilience tip from Tori Begg, "review velocity as a KPI" so not just on your Google Business profile but on Yelp, GlassDoor, etc. ⭐⭐⭐⭐⭐

Pay attention to whatever is most relevant to your business and industry.

Liz Linder @lizlinder.bsky.social · Sep 24

🔥📽️ Resilience tip from @yourfavoriteseo.bsky.social "communication and collaboration" with other marketing teams, like experts in social.

Being visible on other platforms and building your brand authority has continued to gain popularity.

Liz Linder @lizlinder.bsky.social · Sep 24

Watching @gatherup.bsky.social's Back To School For Digital Marketers event today, and wanted to highlight some of these awesome reminders and tips on building resilience in local search.

a woman in a blue dress is singing into a microphone with checkmate written on the bottom

ALT: a woman in a blue dress is singing into a microphone with checkmate written on the bottom

media.tenor.com

Liz Linder @lizlinder.bsky.social · Jul 9

Still chasing rankings like they’re your endgame?

It's time to focus your time on building trust, driving conversions, and meeting people where they’re searching.

Shift your strategies to being top of mind, not just top of the SERP.

📽️ Watch Now: www.youtube.com/shorts/yNp27...

Liz Linder @lizlinder.bsky.social · May 5

Not every SEO trend is your end game—some are red herrings.

But, a strategy that aligns with your goals helps you:

📍 Show up for the right search queries
📍 Reach people who actually convert
📍 Get real buy-in from stakeholders

👍 Let's focus on what moves the needle: youtube.com/shorts/913bI...

a close up of a woman eating a waffle with 4k taylor on the bottom

ALT: a close up of a woman eating a waffle with 4k taylor on the bottom

media.tenor.com

Reposted by Liz Linder

Aleyda Solis @aleyda.bsky.social · Apr 10

🤖 5 AI Insights about from Google Search Central Live in Madrid on April 9, 2025 👇

* Google treatment of AI content
* How AI Search and AI Overviews work and how to optimize for them
* Monitoring AIO’s and Gemini searches
* The future of SEO with LLMs

Read: www.aleydasolis.com/en/search-en...

Liz Linder @lizlinder.bsky.social · Apr 9

Feel like your SEO strategy is stuck in a lavender haze? Before you chase the next shiny trend, make sure your foundation is solid.

The best SEO move? Go back to December and brush up on the basics.

Watch the full video to see why!▶️ www.youtube.com/shorts/USJ2O...

Reposted by Liz Linder

Analytics Playbook @analyticsplaybook.bsky.social · Apr 2

💡 What should you test first in SEO?

“You’ve got to weigh it by effort, impact, and the client relationship.”

Great reminder from @celestelili.bsky.social: test what your client’s ready for—not just what might work best.

Reposted by Liz Linder

Britney Muller @britneymuller.bsky.social · Mar 19

Researched Google's New AI Mode So You Don't Have To 🚀

Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:

🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

Liz Linder @lizlinder.bsky.social · Mar 19

It’s time to shake off low visibility! 🎶 Here are three easy ways to boost your local visibility right now:

💡 Optimize your GBP.
💡 Create dedicated service pages.
💡 Get more reviews.

www.youtube.com/shorts/EVKRR...

3 Local SEO Strategies to Boost Your Business Visibility

YouTube video by KP Playbook - Analytics, SEO & Marketing Training

www.youtube.com

Liz Linder @lizlinder.bsky.social · Mar 13

SEO trends come and go, but not everything is worth the hype. The best SEOs focus on what matters—solving problems, creating great experiences, and driving results. 💪

Confidence comes from strategy, not chasing trends. Cut the noise, stress less, and focus on impact.

kpplaybook.com/resources/ho...

How To Become A Better SEO In 2025 | 9 Skills Every SEO Needs | KP Playbook

Build your SEO skills and confidence in 2025 with practical insights to create useful, relevant search experiences that drive results.

Liz Linder @lizlinder.bsky.social · Feb 20

Oh you know it 🤣

Liz Linder @lizlinder.bsky.social · Feb 20

Here I’ve been forgetting when I could have just dropped a pin!

a cartoon character says " everything 's comin ' up milhouse " in a flooded room

ALT: a cartoon character says " everything 's comin ' up milhouse " in a flooded room

media.tenor.com

Liz Linder @lizlinder.bsky.social · Feb 19

No problem! If you register you’ll get a recording you can watch at a time that works best for you.

If you have any questions on this topic feel free to leave a comment on the LinkedIn event and we can add them to our Q&A.

Liz Linder @lizlinder.bsky.social · Feb 18

Hey everyone! 👋 I’m hosting a webinar on March 18th with @celestelili.bsky.social — she’ll be talking about integrating AI into your SEO testing workflows!

If you're interested in AI (who isn't in 2025, right?!) register and join us! 🤩

www.linkedin.com/posts/kick-p...

Kick Point Playbook on LinkedIn: AI is transforming how SEO professionals test, analyze, and optimize…

AI is transforming how SEO professionals test, analyze, and optimize websites. In our next webinar, Celeste Gonzalez (RickeyRoo Inc.) will explore practical AI…

www.linkedin.com

Liz Linder @lizlinder.bsky.social · Jan 29

2025 is about working smarter — not harder. Instead, focus on:

✨ Quality over quantity
✨ Gaining leads over chasing traffic
✨ Diversifying your content distribution

www.linkedin.com/posts/elizab...

Liz Linder on LinkedIn: Are you still chasing rankings that don’t lead to conversions? Relying on…

Are you still chasing rankings that don’t lead to conversions? Relying on AI to do everything? Ignoring your branded SERPs because it’s ‘not a priority’? Yeah,…

www.linkedin.com

Liz Linder @lizlinder.bsky.social · Jan 23

Excited to be a part of BrightLocal's Local SEO Predictions 🔮 ✨

There appears to be a consensus towards a customer-centric focus on local search going forward.

Here's to continuing to be better at local search thanks to this awesome list of experts. 🥂

www.brightlocal.com/blog/expert-...

25 Experts Share Their Local SEO Predictions for 2025

25 experts provide their predictions for what's set to be a truly transformative 2025 in local SEO, digital marketing, and beyond.

www.brightlocal.com

Liz Linder @lizlinder.bsky.social · Jan 15

This is so visually satisfying 🤩

Darren Shaw @whitespark.ca · Jan 15

I ❤️ the new Google Maps carousel layout for GBP!

Here’s how to optimize for it:

🔹 Encourage customers to mention specific products, services, and menu items and add photos, videos, and emojis to their reviews.

🔹 For restaurants: Add detailed menu items with prices to your Profile.

#localseo

Reposted by Liz Linder

Aaron Weiche @aaronweiche.bsky.social · Dec 9

A massive treasure chest of ideas/tips! 27 Expert Marketing Tips to Use in 2025.

One of my favs listed is to use AI to deliver insights from your 📈 GA4 data.

kpplaybook.com/resources/27...

Year-End Marketing Recap: Essential Tips & Takeaways for 2024

From SEO to conversion optimization, revisit 2024’s standout marketing tips. Read our year-end recap and subscribe to our newsletter for future webinars and insights.

Liz Linder @lizlinder.bsky.social · Dec 6

we were always skippin’ town 🚗🎶

Liz Linder @lizlinder.bsky.social · Dec 4

What started as a simple client ask, turned into a list of actionable tactics to help improve local visibility. 📍

👀 If you missed Local SEO For Good this year, have a watch.

BrightLocal @brightlocal.com · Dec 4

"All of the sessions offered great insight & new tactics to add to my deliverables."

Just some of the ace feedback we had from Local SEO for Good attendees. 💚

If you missed it, replay @lizlinder.bsky.social talk on fixing your local visibility. It's full of great tactics!👇

youtu.be/8-2EGOlhbEs

How to Rank Multiple Google Business Profiles - Elizabeth Linder | Local SEO for Good 2024

YouTube video by BrightLocal

Liz Linder @lizlinder.bsky.social · Nov 27

Do you have a blank space in your header tag knowledge? In my latest post, I break down:

✅ What are header tags?
✅ Why they’re crucial for SEO.
✅ How to get your heading hierarchy right.

✨ Structure your content for success with more impactful headings! Read Now: kpplaybook.com/resources/ho...

SEO Header Tags: How to Optimize H1, H2 & H3 | KP Playbook

Learn how to use header tags (H1-H6) to organize content, improve SEO rankings, and create a better experience for readers and search engines.