Author | Lightnews

Reposted by Britney Muller

Maddy Osman, The Blogsmith @maddyosman.bsky.social · 20d

Thrilled to speak at Sip & Search!

My PR response agent caught @chimammeje.bsky.social's attention at @britneymuller.bsky.social's BrightonSEO keynote — now I get to share it with you.

Sign up for a spectacular showcase of AI automations: luma.com/8ssyglya

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Britney Muller @britneymuller.bsky.social · 26d

You're not discovering AI behavior patterns. You're rediscovering SEO!

I'm tired & just trying to help 😅 ....it's also the last day to join my last AI Course of 2025 if you wanna level up & evolve your AI SEO thinking, hit me up. 🚀

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Britney Muller @britneymuller.bsky.social · 26d

So, when you hear or say things like:

"LLMs aren't citing Reddit URLs as much" → Reddit's search rankings dropped (or G's &num=100 removal impacted this)
"LLMs fall for spam listicles" → These rank well in search (unfortunately)
"LLMs prefer fresh content" → Search engines prioritize recency

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Britney Muller @britneymuller.bsky.social · 26d

LLMs ARE NOT INFORMATION RETRIEVAL SYSTEMS

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Britney Muller @britneymuller.bsky.social · 26d

For # 2 👏 Every 👏 Single 👏 URL 👏 you see in an LLM output comes from a search engine API (Google or Bing)

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Britney Muller @britneymuller.bsky.social · 26d

For # 1 it's a popularity contest. The more you appear online in contextually relevant discussions, the higher your odds of being baked into the model's outputs. "Brand mentions are the new backlinks" thinking applies here.

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Britney Muller @britneymuller.bsky.social · 26d

Let's clarify a few things:

Two different mechanisms:
1. Getting mentioned by an LLM (no URL) = Being in training data
2. Getting a URL cited by an LLM = Ranking in search results

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Britney Muller @britneymuller.bsky.social · 26d

Hot take: Y'all are just rediscovering SEO by way of "AI SEO" or "GEO"...

Everyone's acting like optimizing for LLMs is an entirely new discipline that we need to do ASAP. It's not.

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Reposted by Britney Muller

Dana DiTomaso @danaditomaso.com · Sep 25

Hey friends! I'm hosting a free webinar October 21st with @britneymuller.bsky.social, discussing what marketers get wrong about AI.

I'm really looking forward to it. You can register here, it's free! www.linkedin.com/events/73727...

LinkedIn Login, Sign in | LinkedIn

Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

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Britney Muller @britneymuller.bsky.social · Aug 26

The recovery starts now. And if you're ready to think clearly about AI's real potential while others nurse their headaches, you're already way ahead of the curve. 🚀

Britney Muller @britneymuller.bsky.social · Aug 26

Start small. Embrace failure. Ask questions.

This is how AI progress happens! Not through intoxicating hype cycles, but through disciplined experimentation + critical thinking.

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Britney Muller @britneymuller.bsky.social · Aug 26

🏆 The winners emerging from this hangover will be sober, clear-headed professionals with an experimental mindset who methodically test AI applications against specific problems. While everyone else sleeps this off.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Skip the gimmicks: Prioritize sustainability over novelty. Your cat photo doesn't need to be "turned into a human" using AI & focus on applications with genuine impact.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Strengthen human advantages: Develop what AI can't replace; authenticity, strategic thinking, relationship management, creative problem-solving, and ethical judgment.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Identify AI-supported content wins: Use AI to analyze large datasets. Successful content marketers are mining thousands of Reddit conversations and customer reviews to uncover patterns impossible to find manually.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Think like an engineer: Get crystal clear on what steps are required to accomplish a specific task before attempting to automate or augment it with AI.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Beware of misleading language: Challenge vague terms like "agents" & track how goalposts shift; just as "AGI" is now quietly being abandoned after serving its fundraising purpose.

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Britney Muller @britneymuller.bsky.social · Aug 26

• Demand real evidence: A flashy demo isn't proof of transformation. Test systems with your specific real-world challenges (outside of demo examples) before investing time or resources.

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Britney Muller @britneymuller.bsky.social · Aug 26

🧰 Your Hangover Recovery Kit:

• Question everything: Who's building this tech and why? What happens when systems fail? Where is your data going? AI boosters rely on your self-doubt to push their narrative.

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Britney Muller @britneymuller.bsky.social · Aug 26

🦾 Agent fantasy crumbles: Salesforce's research shows AI agents achieving just 35% success on multi-step tasks across 4,280 real-world scenarios

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Britney Muller @britneymuller.bsky.social · Aug 26

⏰ Broken promises: "Revolutionary" features quietly pushed from "coming soon" to "maybe never"; from Google's AI glasses to Project Starline to OpenAI's GPT-5 reasoning breakthroughs

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Britney Muller @britneymuller.bsky.social · Aug 26

🤖 Moving goalposts: Even Sam Altman now admits AGI is "not a super useful term"... after years of using it to secure billions at astronomical valuations

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Britney Muller @britneymuller.bsky.social · Aug 26

🍺 The AI Hangover Has Begun 🤕

The sun is rising & a migraine has started rooting in your frontal lobe

The symptoms are everywhere:

🚫 Enterprise reality check: MIT's "The GenAI Divide" study found 95% of organizations getting zero return on GenAI investments

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Britney Muller @britneymuller.bsky.social · Aug 25

LLMs are not good at math:

Alex 🏴Ⓐ🔆 (The Anarchist Turtle) @theanarchistturtle.bsky.social · Aug 25

This is real try it yourself

Was 1995 30 years ago

Google Gemini Al Overview No, 1995 was 29 years ago, not 30 years ago. To be 30 years ago, the year would have to be 1995.Therefore, if the current year is 2025, 1995 was 30 years ago.

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Britney Muller @britneymuller.bsky.social · Aug 25

The Hangover Has Begun:

Mark Williams-Cook @markwilliamscook.com · Aug 16

These AI systems are not ready for prime time. As @britneymuller.bsky.social said, “the hangover will be brutal.” If Microsoft can’t keep its stuff secure, I guarantee the vibe coding prompt engineer you hired that completed their “fundamentals in generative ai” 8 months ago isn’t going to either.