Guy 'Yug' Blomberg
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yug.bsky.social
Guy 'Yug' Blomberg
@yug.bsky.social
Aussie in NYC || Founder of @thegameclub.bsky.social & @thegig.bsky.social &

Previously Director of DreamHack, E3, PAX, The Mana Bar
This week sees our first Game Club meetups happening all over the world - this photo is from the first one in Wichita, Kansas, others later this week in London, Paris, Melbourne, New York, and more.

It's validating to finally see people genuinely meeting and connecting cause of what we've built!
Our end of month meetups are happening this week to talk about 24 Killers by @happyshabbygames.bsky.social

Here's a photo from Wichita, Kansas - the very first group to host a Game Club meetup!

If you're interesting in joining and getting next months game, visit www.TheGameClub.com
November 24, 2025 at 9:31 PM
Reposted by Guy 'Yug' Blomberg
20 years ago, on this day, Xbox 360 launched. If you can hear this gif, you've been waiting for a new Halo game for a really long time.
November 19, 2025 at 10:30 PM
We have a podcast, hosted by @robmanuel.bsky.social!
Our first podcast, Midpoint Save, features a look at 24 Killers with developer Todd Luke! Each month, we'll take a look at that month's game, and answer questions like, "What do the Mons do underground before they're rescued," and "Why does that fishbowl sing, anyway?"
rss.com/podcasts/mid...
Midpoint Save - 24 Killers | Podcast Episode on RSS.com
Sun, sea, and a dead body? I swear, this is a cozy game.Midpoint Save wades halfway into this month’s indie title, 24 Killers with the developer Todd Luke. In the game, you wake up in a cursed dead…
rss.com
November 19, 2025 at 7:39 PM
Reposted by Guy 'Yug' Blomberg
Big city loneliness is a modern paradox that AI companion companies are aggressively marketing to.

@thegameclub.bsky.social has a different take - get people in the same room with shared interests and discussion prompts. Address the problem, not the symptom

Full ep: www.youtube.com/watch?v=oxOA...
November 19, 2025 at 2:32 AM
Reposted by Guy 'Yug' Blomberg
We cracked the code 👩‍💻

The Game Club founders @yug.bsky.social and Shay P. Leighton reveal their 'cheat code' for community in an interview with @thejunglist.bsky.social. It's not just about games—it's about fighting the loneliness epidemic. Get the full story: tinyurl.com/yn9rfvt3 #thegameclub
The Game Club's Cheat Code for Community - Guy Blomberg and Shay P Leighton | grokludo 16
Guy Blomberg and Shay Leighton have started a book club. It's called The Game Club, because it's not really about books, it's about games. But it's not really about games – it's about friends. With…
tinyurl.com
November 17, 2025 at 7:45 PM
Reposted by Guy 'Yug' Blomberg
No one told us that making friends as an adult would just keep getting harder 😔

The Game Club isn't just about playing games, it's about finding your people and developing lasting connections. The games are the vehicle, the friendships are the point. 🤝
November 15, 2025 at 6:02 PM
We've launched a partner program for @thegameclub.bsky.social

Limited spaces available for creators and streamers to get monthly games, content, and $$$

thegameclub.com/partners
Partners
It's like a book club, but for games.
thegameclub.com
November 11, 2025 at 9:33 PM
Reposted by Guy 'Yug' Blomberg
When you wish you were playing 24 Killers, but you're stuck at work instead: happyshabbygames.bandcamp.com/album/24-kil...
24 Killers Soundtrack, by Todd Luke
26 track album
happyshabbygames.bandcamp.com
November 11, 2025 at 4:30 PM
Reposted by Guy 'Yug' Blomberg
What are members saying about our first official game, 24 Killers? 🤔

🏆 "This is a top tier first choice!"
💪 "This looks like a super fascinating game, excited to dive into it!"
🌙 "It's incredible honestly. It's reminiscent of Moon RPG."

I think it's safe to say we know how to pick 'em 💅
November 6, 2025 at 5:30 PM
Reposted by Guy 'Yug' Blomberg
Get ready to game with us! 🎮 We’re kicking off our first game,, "24 Killers," by Happy Shabby Games! If you love nostalgia, unhinged vibes and life sims, you’ll fit right in. Then, each month, we’ll meet at exclusive Clubhouses across the world to connect and make new friends.
November 1, 2025 at 1:03 PM
HALLOWEEN SPECIAL: Use the promo code SPOOKY2025 for 50% off the first 3 months of your Game Club membership.

Register today to get your copy of next months game tomorrow!

www.thegameclub.com
Welcome to The Game Club
It's like a book club, but for games.
www.TheGameClub.com
October 31, 2025 at 5:46 PM
Reposted by Guy 'Yug' Blomberg
People keep asking us: "So... it's a book club for games? But how does it work?" 🤔

💻 Join on our website (link in bio)
🎮 Get a new game each month!
🏡 Select your Clubhouse
🤝 Connect and make friends
🦸‍♀️ Host your own Clubhouse (optional, for heroes who love to connect and host events)

Join today!
October 30, 2025 at 4:30 PM
www.1news.co.nz/2025/10/28/t...

This is the real goal of #TheGameClub, helping people find friends with shared interests in the same location/timezone.

Our first game is revealed on Nov 1st, join before then to find a meetup near you (Melbourne? London? Sydney? New Orleans?)!

www.theGameClub.com
The rise of friend making events combating the loneliness epidemic
Several in-person friend making initiatives have launched in New Zealand this year, largely attracting the age group experiencing the most loneliness.
www.1news.co.nz
October 30, 2025 at 3:48 AM
Guess the game...
We asked our Developer Relations Manager to describe our debut game using only emojis. Here's what he said:
🏝️ 🐙⛑ 📮👻

What's your best guess at what game we'll be playing November 1st?
October 29, 2025 at 6:58 PM
Reposted by Guy 'Yug' Blomberg
We're all about finding your people and forging friendships through games. 🎮🤝 Each month, we host special Clubhouse events to connect and share our passion for games with folks that just get it. Join us to be part of the fun before Nov. 1st to get our debut game!
#gamer #gamedev #indiegames
October 28, 2025 at 3:15 PM
Have an opportunity (with $$) for the right variety creators.

HMU via DM if that's you, and if y'all could share with any other creators you think might be interested that'd be much appreciated!
October 27, 2025 at 3:10 AM
G'day mate, I’ve been trying to reach you about your cars extended warranty...
October 24, 2025 at 11:05 PM
If you're interested in meeting and growing new friends in your life and you like the idea of #theGameClub, please join it this week!

No charge for October, but you gotta join now to get your copy of next month's game!
Only 10 days left to become a member of #TheGameClub and get your copy of our debut game!

Use the promo code HEYLOOKLISTEN for 50% off during the beta - www.thegameclub.com
October 22, 2025 at 7:59 PM
Evacuation at @paxaus.bsky.social 😯

That's a first. Keep calm folks.
October 11, 2025 at 4:57 AM
Reppin the @thegameclub.bsky.social brand!
October 7, 2025 at 6:34 AM
JUST LAUNCHED!

TheGameClub.com - like a book club but for games!

Join or host group gatherings all over the world to discuss our your shared experience. The game is just the icebreaker, the goal is to forge friendships.

Use promo code HEYLOOKLISTEN for 50% off today!
Welcome to The Game Club
It's like a book club, but for games.
TheGameClub.com
October 5, 2025 at 3:35 PM
The first year of moving to the USA was one of the most lonely years of my life.

When was the last time you tried to make new friends? And not friends of friends, or people through school or work, etc. Like... from scratch.
October 5, 2025 at 3:55 AM
Alrighty, so it looks like I'll be in town for @paxaus.bsky.social / MIGW.

Who's around? Who wants to catch up? What are the good events/parties to go to? Who wants an invite to my parties 😉
September 26, 2025 at 7:56 AM
I'll be hosting the last 3 hours of @thegig.bsky.social today, stop by and say hi!
September 6, 2025 at 2:30 AM
That feeling when you send the WRONG email to your list of 8000 industry colleagues........

Sooooooooooooooooorry #TheGIG
September 4, 2025 at 1:58 AM