Darren Shaw
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whitespark.ca
Darren Shaw
@whitespark.ca
🔹 Founder of Whitespark.ca: local SEO software and services.
🔹 Local SEO educator with 36,000+ newsletter subscribers, 8,000+ YouTube subscribers, and 2,000+ email course sign-ups.
🔹 In charge of the annual Local Search Ranking Factors Survey
Good news for you, @miriamellis.bsky.social just published the ultimate guide to building the most comprehensive and effective location landing page, which includes a ton of resources and more!

Read it below!
Whitespark's Guide to the Perfect Location Landing Page
This guide will help you develop powerful location pages for your business. It explains the 20 basic elements the page + 14 additional elements to make it the best in town.
whitespark.ca
November 20, 2025 at 5:41 PM
And you know what? Most businesses have awful contact pages. They add NAP info, embed a contact form, and call it a day. MAJOR FAIL.

So here’s another Local SEO tip you NEED to know: give your contact page the same level of care and attention as an enterprise location landing page.
November 20, 2025 at 5:41 PM
True
November 11, 2025 at 8:11 PM
The full episode is now up on YouTube, Apple Podcasts, and Spotify. If you like the podcast, we’d so appreciate a review on Apple Podcasts. That would help us out a lot 🙏
November 11, 2025 at 4:00 PM
Join the AMA on Reddit**:** www.reddit.com/r/whitespark...

See you there!
Ask Me Anything About The 2026 Local Search Ranking Factors
www.reddit.com
November 10, 2025 at 3:59 PM
Even if you don’t have questions, this Reddit post should become a massively valuable read for anyone in local search and an excellent addition to this year’s Local Search Ranking Factors.
November 10, 2025 at 3:59 PM
- How to apply the insights to real-world client work
- Anything else you want to know about local SEO
- And of course, anything you want to know about Whitespark's software and services
November 10, 2025 at 3:59 PM
You can ask me about things like:

- What’s new for 2026
- AI search visibility factors
- The future of local search
- Anything about the local/organic ranking factors
November 10, 2025 at 3:59 PM
I’ll be personally answering all your questions. The thread will stay open indefinitely, so even if you're seeing this later, you can still jump in and ask your questions anytime.
November 10, 2025 at 3:59 PM
And a huge thank you to the Whitespark team, who put in so many hours to get this resource ready for publishing.
November 7, 2025 at 4:21 PM
This is a massive undertaking that wouldn't be possible without all of the brilliant local search experts who contribute. Huge thank you to all of them for putting in the time and effort to share their insights with the local search community.
November 7, 2025 at 4:21 PM
And don’t forget to leave us a comment or a review pleaseee 🫶
November 4, 2025 at 3:54 PM
- Citation management and building a solid local SEO foundation
- Tracking, reporting, and proving ROI to clients
- Future trends in local SEO and where I see the industry going
- And of course, anything you want to know about Whitespark's software and services

See you there!
November 3, 2025 at 3:42 PM
You can ask me about things like:

- Best practices for Google Business Profiles (setups, troubleshooting, suspensions)
- Reviews and reputation management — how to earn them, what to avoid, and what really works
- Local ranking factors and what actually moves the needle
November 3, 2025 at 3:42 PM