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VinePair
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Drinking is culture.
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dinfontay.com
And your Hop-ocalypse Now from the latest @vinepair.com Hop Take 🤯: vinepair.com/articles/hop...
🤯 Hop-ocalypse Now Everything is relative. For example, the data are in on tax paid beer shipments for June 2025, and according to analysis from the Beer Institute, they’re up 0.3 percent year over year. To the untrained ear, a mere 30 basis points may not sound so hot. It isn’t when compared to, say, a decade ago, when the category’s growth was double that figure. But as the trade group’s chief economist Andrew Heritage noted in a statement to Brewbound, the slight increase marks the “strongest growth” on a monthly basis so far this year. And get this: Removals for Q2 “only” declined at about half the rate they did in Q1! Good news is just a matter of perspective, when you think about it.
August 12, 2025 at 2:43 PM
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dinfontay.com
And your 🤯 Hop-ocalypse Now 🤯 from the latest
@vinepair.com Hop Take: vinepair.com/articles/hop...
🤯 Hop-ocalypse Now On the Fourth of July, we discussed the regrettable phenomenon of flag-humping “suds for chuds,” as well as its limitations. The upshot is that merely launching a right-wing pander-brand and getting a lot of social media buzz from hooting rubes does not ensure success in the complex, competitive contemporary American beer business. Performative hyperpartisanship only goes so far; you’ve got to have a plan, man. And, ideally, intellectual property that you own. Which, a lawsuit filed in the U.S. District Court for the Northern District of Illinois earlier this month alleges the parent company of Terry “Hulk Hogan” Bollea’s new-last-year Real American Beer brand does not. The plaintiff, licensing firm Carma HoldCo, had some sort of ambassador deal with Bollea, and claims that former employees swiped the concept for RAB and brought it to the 2024 Republican National Convention speaker and third-party litigation funding enthusiast, who subsequently “began neglecting his duties under his ambassador agreement and refused to communicate” with the firm. It’s asking for $10 million in damages.
July 21, 2025 at 3:21 PM