Even if you ignore the plethora of problems and GPL incompatibility that can come from this. The fact of the matter is that these features are currently getting subsidized big time and the mid to long term plan is to raise the bill once they become a defacto standard in people's processes.

Surely the bus is going to turn around

Of all the AI companies, Grok would be the easiest to hold accountable. Its source of funding and the guy behind the decisions are the same guy. And it's an incredibly unpopular individual that even has enemies in the trump admin. If this can't be held accountable, nothing will.