Building in public isn’t just marketing, it’s basically a cheat code for indie hackers.

If you’re still hiding in stealth mode, you’re missing out on free accountability, instant feedback, and a network that actually wants you to win.

Time to hit that tweet button. 😉

5. What actually works

- Daily progress updates (even tiny wins)
- Behind-the-scenes fails
- Revenue or user number breakdowns
- Asking for help in public

The more human you sound, the faster you grow. 🫡

4. The compound growth pattern

Week 1: 5 likes, comments from your mum
Week 4: Other builders notice
Week 8: Customers start following
Week 12: Random opportunities in your DMs

Showing up beats being perfect.

Every single time.

3. Network effects are wild

Share your problems out loud and solutions just show up.

One builder tweeted about payment headaches.

Got recommendations with Stripe alternatives, 3 partnership DMs, and even found a co-founder.

2. The accountability hack

When you say 'Shipping v2 this week' and 500+ people see it, suddenly you actually have to do it.

No more 'I’ll finish it next weekend' lies.

Public pressure is real and honestly, kind of helpful.

1. The transparency advantage

Builders who share the messy, real stuff get 3x more engagement than those polished launch posts.

People want to see the chaos, not just the shiny end result.

Sharing your struggles humanises you.

Who knew? 😅

5. The shipping advantage

Workflow fixes ship fast.

No fancy UI, no endless research, no feature flags.

Just remove friction and deploy.

Tiny workflow fixes aren't glamorous.

But users notice.

Retention goes up.

Word spreads.

Sometimes the smallest changes actually matter most.

4. How I find these fixes

Watch people use your app (awkward but so worth it).

Look for:
- Repeated clicks
- Long pauses
- Frustrated sighs
- 'Why doesn't this just...'

Those moments are your next sprint.

3. The compound effect

Tiny fixes add up fast.

One user saves 2 minutes a day.

With 100 users, that's 200 minutes saved.

That's over 3 hours of human time back in the world.

Honestly, feels better than any vanity metric.

2. Real examples from my apps

Instead of building:
- Advanced dashboard → Fixed the 'export takes forever' button
- AI recommendations → Made search actually find things
- Social features → Auto-save drafts every 10 seconds

Guess which ones people loved? 😉

1. The mindset shift

Features sound impressive in meetings.

Workflow fixes actually get used.

I stopped asking 'what's cool?' and started asking 'what's annoying?'

Turns out users care way more about saving 30 seconds than seeing fancy animations.