typetasting
@typetasting.bsky.social
Sarah Hyndman: designer/researcher, author, speaker | Translating the senses | I help you turn the power of words & senses into transformative experiences | www.typetasting.com
How much does packaging influence what you taste?
02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.
Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...
02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.
Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...
February 15, 2025 at 9:48 AM
How much does packaging influence what you taste?
02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.
Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...
02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.
Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...
🎉 It’s been 12 years.
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.
New card being turned over each day:
www.typetasting.com/senses-12-ye...
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.
New card being turned over each day:
www.typetasting.com/senses-12-ye...
February 14, 2025 at 11:36 AM
🎉 It’s been 12 years.
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.
New card being turned over each day:
www.typetasting.com/senses-12-ye...
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.
New card being turned over each day:
www.typetasting.com/senses-12-ye...
🪁 New The Sensologists Briefing is out! 🪁
Your multi-sensory fix in under 10 mins.
🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com
Your multi-sensory fix in under 10 mins.
🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com
February 11, 2025 at 10:24 AM
🪁 New The Sensologists Briefing is out! 🪁
Your multi-sensory fix in under 10 mins.
🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com
Your multi-sensory fix in under 10 mins.
🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com
The first coffee of the year from Bake Street and 2025 I’m ready for you. The book’s shaping up, talk bookings are coming in, and the first The Sensologists planning meeting’s happening next week. So does the neuroscience course I’m taking at Birkbeck Uni (which I’m rather excited about). ☕️🧠🎉
January 7, 2025 at 1:17 PM
The first coffee of the year from Bake Street and 2025 I’m ready for you. The book’s shaping up, talk bookings are coming in, and the first The Sensologists planning meeting’s happening next week. So does the neuroscience course I’m taking at Birkbeck Uni (which I’m rather excited about). ☕️🧠🎉
Are you signed up?
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com
Your go-to resource for cutting-edge insights in under 10-minutes…
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com
Your go-to resource for cutting-edge insights in under 10-minutes…
December 30, 2024 at 10:34 PM
Are you signed up?
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com
Your go-to resource for cutting-edge insights in under 10-minutes…
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com
Your go-to resource for cutting-edge insights in under 10-minutes…
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
December 27, 2024 at 6:45 PM
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
@janinegibson.bsky.social
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
December 27, 2024 at 6:37 PM
@janinegibson.bsky.social
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance
🎄Last-minute Christmas gift?
🎁Subscription: The Sensologists fortnightly briefings
⌛️Bite-sized updates on the latest in sensory science, design & trends (inc. crossmodal, neuroscience, AI & innovations)
£4.50/$6 pm / £50/$65 yr.
👉🏻 thesensologists.substack.com/gift
#xmas #christmas #xmasgiftideas
December 24, 2024 at 8:54 AM
🎄Last-minute Christmas gift?
🎁Subscription: The Sensologists fortnightly briefings
⌛️Bite-sized updates on the latest in sensory science, design & trends (inc. crossmodal, neuroscience, AI & innovations)
£4.50/$6 pm / £50/$65 yr.
👉🏻 thesensologists.substack.com/gift
#xmas #christmas #xmasgiftideas
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance
December 20, 2024 at 12:22 PM
“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance
Are you a journalist/editor in the mainstream press looking for a twist on a Christmas gift story? #journorequest
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).
December 18, 2024 at 2:42 PM
Are you a journalist/editor in the mainstream press looking for a twist on a Christmas gift story? #journorequest
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).
🍷 Glass of wine poured.
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.
Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.
Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com
December 15, 2024 at 9:29 PM
🍷 Glass of wine poured.
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.
Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.
Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com
💭 Monday: Scheduled Daydream Day.
🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.
🪫 How do you recharge your batteries?
🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.
🪫 How do you recharge your batteries?
December 2, 2024 at 11:31 AM
💭 Monday: Scheduled Daydream Day.
🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.
🪫 How do you recharge your batteries?
🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.
🪫 How do you recharge your batteries?
⭐️ The Sensologists briefing drops at lunchtime tomorrow. Subscribe now to be first to receive it in your inbox.
📍 I sift through all the updates and curate them for you.
☕ For just the price of a coffee each month thesensologists.substack.com
🚀 Please share the link with friends/colleagues.
📍 I sift through all the updates and curate them for you.
☕ For just the price of a coffee each month thesensologists.substack.com
🚀 Please share the link with friends/colleagues.
November 30, 2024 at 4:40 PM
⭐️ The Sensologists briefing drops at lunchtime tomorrow. Subscribe now to be first to receive it in your inbox.
📍 I sift through all the updates and curate them for you.
☕ For just the price of a coffee each month thesensologists.substack.com
🚀 Please share the link with friends/colleagues.
📍 I sift through all the updates and curate them for you.
☕ For just the price of a coffee each month thesensologists.substack.com
🚀 Please share the link with friends/colleagues.
Spent the day prepping the studio for Sunday. The bottles are looking magical with the lights on.
Memory in a bottle.
Previewing at our Open Studios day.
Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
Memory in a bottle.
Previewing at our Open Studios day.
Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
November 29, 2024 at 10:31 PM
Spent the day prepping the studio for Sunday. The bottles are looking magical with the lights on.
Memory in a bottle.
Previewing at our Open Studios day.
Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
Memory in a bottle.
Previewing at our Open Studios day.
Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in
The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
November 28, 2024 at 7:31 AM
The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com
Test your sniff-ography skills
Sun 1st Dec 11am-6pm
Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16.
#smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography
Sun 1st Dec 11am-6pm
Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16.
#smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography
November 22, 2024 at 4:40 PM
Test your sniff-ography skills
Sun 1st Dec 11am-6pm
Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16.
#smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography
Sun 1st Dec 11am-6pm
Take part in smell experiments with author & designer/researcher Sarah Hyndman as part of Open Studios at the Chocolate Factory N16.
#smell #smellresearch #scent #perception #experiments #SarahHyndman #TheSensologists #typosensory #sniffography
The Italian edition of A Che Servono I Font (Why Fonts Matter) has arrived 😊.
Translated and published by @postmediabooks 🔴.
Translated and published by @postmediabooks 🔴.
November 19, 2024 at 5:08 PM
The Italian edition of A Che Servono I Font (Why Fonts Matter) has arrived 😊.
Translated and published by @postmediabooks 🔴.
Translated and published by @postmediabooks 🔴.
“Loving this new perspective!” Kyla, “SOOO interesting—my subconscious is WORKING” Ellie, “It was interesting when people’s thoughts went in the opposite direction to what I thought!” Jessica.
Thank you for all your brilliant Q&A questions after my Creative Pro talk today. You all rock 👏🏻.
Thank you for all your brilliant Q&A questions after my Creative Pro talk today. You all rock 👏🏻.
November 18, 2024 at 7:47 PM
“Loving this new perspective!” Kyla, “SOOO interesting—my subconscious is WORKING” Ellie, “It was interesting when people’s thoughts went in the opposite direction to what I thought!” Jessica.
Thank you for all your brilliant Q&A questions after my Creative Pro talk today. You all rock 👏🏻.
Thank you for all your brilliant Q&A questions after my Creative Pro talk today. You all rock 👏🏻.
NEW! Stay ahead in sensory trends—from neuroscience to AI.
Your go-to resource for cutting-edge sensory science insights in under 10-minutes.
Bite-sized updates on the latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com
Your go-to resource for cutting-edge sensory science insights in under 10-minutes.
Bite-sized updates on the latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com
November 17, 2024 at 8:16 PM
NEW! Stay ahead in sensory trends—from neuroscience to AI.
Your go-to resource for cutting-edge sensory science insights in under 10-minutes.
Bite-sized updates on the latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com
Your go-to resource for cutting-edge sensory science insights in under 10-minutes.
Bite-sized updates on the latest in sensory research, trends, neuroscience, AI & innovations. Subscribe to The Sensologists thesensologists.substack.com
What year did this movie come out?
Spotted this evening in the window of a bar in Shoreditch, East London. Is this movie part of the nostalgia renaissance?
#neon #cocktailsanddreams #movie
Spotted this evening in the window of a bar in Shoreditch, East London. Is this movie part of the nostalgia renaissance?
#neon #cocktailsanddreams #movie
November 16, 2024 at 10:11 PM
What year did this movie come out?
Spotted this evening in the window of a bar in Shoreditch, East London. Is this movie part of the nostalgia renaissance?
#neon #cocktailsanddreams #movie
Spotted this evening in the window of a bar in Shoreditch, East London. Is this movie part of the nostalgia renaissance?
#neon #cocktailsanddreams #movie
What do smells sound like?
I went to my regular Saturday boxing class alongside friend and brilliant sound designer Rob Taliesin Owen.
He’s been making wonderful soundscapes for scents:
www.instagram.com/p/DB64R-qC93-/
www.instagram.com/p/C6A2WIDi5mI/
#crossmodal #TheSensologists
I went to my regular Saturday boxing class alongside friend and brilliant sound designer Rob Taliesin Owen.
He’s been making wonderful soundscapes for scents:
www.instagram.com/p/DB64R-qC93-/
www.instagram.com/p/C6A2WIDi5mI/
#crossmodal #TheSensologists
November 16, 2024 at 3:41 PM
What do smells sound like?
I went to my regular Saturday boxing class alongside friend and brilliant sound designer Rob Taliesin Owen.
He’s been making wonderful soundscapes for scents:
www.instagram.com/p/DB64R-qC93-/
www.instagram.com/p/C6A2WIDi5mI/
#crossmodal #TheSensologists
I went to my regular Saturday boxing class alongside friend and brilliant sound designer Rob Taliesin Owen.
He’s been making wonderful soundscapes for scents:
www.instagram.com/p/DB64R-qC93-/
www.instagram.com/p/C6A2WIDi5mI/
#crossmodal #TheSensologists
🔥✨ What might hell and heaven smell like?
This was a fabulously inspiring morning at the Medieval Women exhibition at the @britishlibrary.bsky.social.
We loved this interactive cabinet with scents created by the brilliant AVM Curiosities.
November 16, 2024 at 8:45 AM
🔥✨ What might hell and heaven smell like?
This was a fabulously inspiring morning at the Medieval Women exhibition at the @britishlibrary.bsky.social.
We loved this interactive cabinet with scents created by the brilliant AVM Curiosities.