Lightnews — Scholar-powered news

typetasting @typetasting.bsky.social · Feb 15

How much does packaging influence what you taste?

02: Tastings + Experiential
Audiences experience the science of holistic (not blind) tastings.

Looking back over 12 years of sensory experiments, talks, books and events.
www.typetasting.com/senses-12-ye...

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typetasting @typetasting.bsky.social · Feb 15

Thank you! Not bad for something that was just meant to be a year out.

typetasting @typetasting.bsky.social · Feb 14

🎉 It’s been 12 years.
🖤 Type Tasting launched on Valentine’s Day 2013.
🧠 From the outset the senses and typography went hand in hand.
👏🏻 Thank YOU to everyone who’s taken part, this wouldn’t have been possible without you.

New card being turned over each day:
www.typetasting.com/senses-12-ye...

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typetasting @typetasting.bsky.social · Feb 11

🪁 New The Sensologists Briefing is out! 🪁

Your multi-sensory fix in under 10 mins.

🔴 AI-crafted fragrances
🔴 How scent & sound supercharge branding
🔴 The neuroscience of sensory integration
🔴 Why colours taste the way they do
Plus: artificial senses, immersive sound…
thesensologists.substack.com

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typetasting @typetasting.bsky.social · Jan 29

☺️ “That new book smell” @counterprint.bsky.social

The Sensologists | Sarah Hyndman | Substack

typetasting @typetasting.bsky.social · Jan 7

The first coffee of the year from Bake Street and 2025 I’m ready for you. The book’s shaping up, talk bookings are coming in, and the first The Sensologists planning meeting’s happening next week. So does the neuroscience course I’m taking at Birkbeck Uni (which I’m rather excited about). ☕️🧠🎉

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typetasting @typetasting.bsky.social · Dec 30

Bite-sized updates on the latest in multi-sensory science, design, tech & trends (includes crossmodal, neuroscience, AI & innovations).
Get a head-start for 2025!
thesensologists.substack.com

⭐ Go-to resource for cutting-edge updates in under 10-mins ⭐ Stay informed—bite-sized updates on latest in multi-sensory science, design, tech & trends (crossmodal, neuroscience, AI & innovations) ⭐️ ...

thesensologists.substack.com

typetasting @typetasting.bsky.social · Dec 30

Are you signed up?
The new The Sensologists briefing drops tomorrow.
You’ll be first to receive it in the morning.
thesensologists.substack.com

Your go-to resource for cutting-edge insights in under 10-minutes…

typetasting @typetasting.bsky.social · Dec 27

“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a topical twixmas story?
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance

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typetasting @typetasting.bsky.social · Dec 27

@janinegibson.bsky.social
“Don’t bin that Xmas fragrance/aftershave just yet—Science shows its label might be tricking your nose!”
Something I’ve just published:
www.typetasting.com/press-releas...
#journorequest #psychology #consumer #fragrance

typetasting @typetasting.bsky.social · Dec 24

🎄Last-minute Christmas gift?
🎁Subscription: The Sensologists fortnightly briefings

⌛️Bite-sized updates on the latest in sensory science, design & trends (inc. crossmodal, neuroscience, AI & innovations)

£4.50/$6 pm / £50/$65 yr.
👉🏻 thesensologists.substack.com/gift

#xmas #christmas #xmasgiftideas

typetasting @typetasting.bsky.social · Dec 20

“Don’t bin that Xmas fragrance just yet—Science shows its label might be tricking your nose!”
Are you a journalist/editor looking for a fun story for slow news day or Boxing Day next week?
#journorequest #psychology #consumer #fragrance

Sarah Hyndman on LinkedIn: 🧠 Pre-publishing next week: a scent-shifting experiment. 👃🏻 What began…

typetasting @typetasting.bsky.social · Dec 18

Are you a journalist/editor in the mainstream press looking for a twist on a Christmas gift story? #journorequest
(Background: I’ve been running mass participation multisensory experiments at events for the last decade. Will be publishing results next year, this is the first pre-publish).

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typetasting @typetasting.bsky.social · Dec 15

🍷 Glass of wine poured.
🎉 I’ve pressed “publish”.
🚀 And the new The Sensologists briefing is now out in the world.
Phew, that was a long day.

Do you want to be the smart person in the room?
☕ Subscribe for just the price of a coffee each month.
thesensologists.substack.com

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typetasting @typetasting.bsky.social · Dec 13

I’m pre-publishing an overview next week and looking for funding for the main paper next year if you have any suggestions? www.linkedin.com/posts/sarahh...

🧠 Pre-publishing next week: a scent-shifting experiment. 👃🏻 What began as a fun demonstration a decade ago now has results from over 500 participants at 15+…

www.linkedin.com

Sarah Hyndman on LinkedIn: 🧠 Pre-publishing next week: a scent-shifting experiment. 👃🏻 What began…

typetasting @typetasting.bsky.social · Dec 13

🧠 Pre-publishing next week: a scent-shifting experiment.
👃🏻 What began as a fun demonstration over a decade ago now has results from over 500 participants at 15+ events.

www.linkedin.com/posts/sarahh...

🧠 Pre-publishing next week: a scent-shifting experiment. 👃🏻 What began as a fun demonstration over a decade ago now has results from over 500 participants…

www.linkedin.com

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typetasting @typetasting.bsky.social · Dec 2

It was really interesting to chat a bit about this yesterday, do it.

The Sensologists | Sarah Hyndman | Substack

typetasting @typetasting.bsky.social · Dec 2

💭 Monday: Scheduled Daydream Day.

🧠 After working all weekend (and having amazing conversations) my brain always needs a responsibility-free-day. I mark these days in my diary as days for daydreams and weird ideas only.

🪫 How do you recharge your batteries?

typetasting @typetasting.bsky.social · Nov 30

🔴 AI’s hidden impact on human thought 🔴 Why AI chatbots feel so human 🔴 Your brain needs new rights 🔴 Jaguar rebrand (my short take) 🔴 Linguists on pain 🔴 Exhibitions on psychoacoustic & neuroaesthetics 🔴 Trends including niche, mouthfeel & the annual Trend Report File.
thesensologists.substack.com

⭐ Your go-to resource for cutting-edge sensory science news in under 10-mins ⭐ Stay informed with bite-sized updates on latest in sensory research & design (trends, neuroscience, AI & innovations) ⭐️ ...

thesensologists.substack.com

typetasting @typetasting.bsky.social · Nov 30

Contents: 🔴 Curiosity helps people & robots learn faster 🔴 AI can now replicate your personality 🔴 Multimodal enrichment 🔴 New oldest known alphabet unearthed 🔴 Research: when do people accept AI (kitchen or poetry)? 🔴 Emotion detection technology 🔴 Forensic linguistics 🔴 To smell a new world…

typetasting @typetasting.bsky.social · Nov 30

⭐️ The Sensologists briefing drops at lunchtime tomorrow. Subscribe now to be first to receive it in your inbox.

📍 I sift through all the updates and curate them for you.

☕ For just the price of a coffee each month thesensologists.substack.com

🚀 Please share the link with friends/colleagues.

typetasting @typetasting.bsky.social · Nov 29

Spent the day prepping the studio for Sunday. The bottles are looking magical with the lights on.

Memory in a bottle.
Previewing at our Open Studios day.

Open Studios at Chocolate Factory N16
Sunday 1st December
11am to 6pm
Farleigh Place (off Farleigh Road)
London N16 7SX
Free entry, drop-in

Reposted by typetasting

typetasting @typetasting.bsky.social · Nov 28

The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com

typetasting @typetasting.bsky.social · Nov 28

The Sensologists briefing 03 drops this wkend.
Includes: Multimodal enrichment, when do people trust AI?, smell of a new world, discovery of an even older alphabet, why we’re wired to love simple, scientists on why curiosity helps people & robots to learn faster…
thesensologists.substack.com