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The Next Us
@thenextus.bsky.social
Strategy | Leadership | Marketing | Brand


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TAM penetration is a private sector concept that works equally well, theoretically and practically, for the social sector. thenext-us.com/blog/series/...
TAM penetration | The Next Us
TAM penetration connects business strategy with revenue strategy. Written for leaders new to the concept, organizations struggling with revenue optimization, and organizations on the cusp of strategic...
thenext-us.com
January 5, 2026 at 5:51 PM
Good summary of AI trends in 2025
www.mattturck.com/mad2025
December 22, 2025 at 5:23 PM
ember-energy.org
November 29, 2025 at 7:03 PM
Conventional but solid tips for how to maintain good mental health these days
Political Stress | UCSF Human Resources
hr.ucsf.edu
February 7, 2025 at 4:34 PM
Small Magic, one of our amazing clients, releases their annual report and 5-year retrospective. smallmagic.org
Small Magic - Big Things Start Small.
Small Magic works with families, teachers, and community partners to ensure every child in Birmingham can thrive.
smallmagic.org
February 4, 2025 at 9:08 PM
Reposted by The Next Us
Pretty soon, every company in the world will be an ad platform!

Amazon is not books/cloud services, it is ads.

Instacart is not delivery, it is ads.

Samsung is not TV, it is ads.

And, a much higher margin (and let's admit it, less hard work) business!

#adseateverything
December 16, 2024 at 7:22 PM
Reposted by The Next Us
There are so many dark patterns in Substack that I really wonder about the trade-offs between an eye-catching total subscriber figure (a vanity metric) and the open rate (your actual audience).
I have stayed on an old-school stack with no third party network effects, but I also have a 50% open rate
January 21, 2025 at 2:06 PM