Yes that sentence triggered the same reaction in me too. This is the kind of underhand, doublespeak, contradictory, bullshit rhetoric being used to gloss over the erosion of a stable climate. Neatly packed up and signed cursorily, "Department of Transport".

We’re stepping up to show the government that thousands of us are not backing down on stopping Rosebank.

Send your personal message calling for this disaster project to be stopped 👇

actionnetwork.org/forms/the-go...

It is plain to see that the enormous Rosebank oil field is not compatible with a safe climate.

Every new oil field makes the world a more dangerous place, and Rosebank alone will create more pollution than the world’s 28 lowest income countries produce in a year.

See 👆 — Conclusion on aviation: "Rather than gambling on future breakthroughs that may never materialise, policymakers should pursue immediate demand-reduction strategies & support a just transition …"

@kevinclimate.bsky.social @stucap.bsky.social @cityatlas.bsky.social @parkewilde.bsky.social

I'd be interested to return to this question and sketch out a few other suggestions, but maybe this prompts a couple of ideas for now.

This is a slightly rushed thread on a few things that come to mind - helpful approaches tend to be scattered across many different disciplines which makes the subject interesting but hard-going!

Also take a look at @steveclimate.bsky.social work on leadership

This book by some thoughtful environmental psychologists including @karenrshamann.bsky.social is worth a look: www.wandel-werk.org/media/pages/...

Climate Outreach did a nice video on the personal/system aspects of this: climateoutreach.org/reports/unep...

We also touched on some ideas about personal-societal dynamics in a chapter for UNEP Emissions Gap report back in 2025. www.un-ilibrary.org/content/book...
(though it was about other things too)

Social/behavioural contagion is also intriguing. If two houses within a neighbourhood install a new solar PV system, the resulting peer influence prompts one additional household to do likewise.
www.semanticscholar.org/paper/Spatia...

One compelling way 'individual' action has led to social change is cultural shift on plant-based diets. Little by little, person to household to trend to normalization --> measurable impact: in the UK emissions from diet down 28% over ten years.
www.thelancet.com/journals/lan...

I did a thread on the old place that outlined some of the examples and thinking from the chapter. Rather than link to it I'll copy/paste a couple of the examples included here...

We published a chapter in Greta Thunberg's Climate Book that looked at some of this:

Thanks for the mention Genevieve! I'll respond with some thoughts now...