Sofia Rüdiger
LightNews LightNews
banner
sofiaruediger.bsky.social
Sofia Rüdiger
@sofiaruediger.bsky.social
1.1K followers 520 following 1.2K posts
Linguist by day, foodie by night (or the other way around?).
Guest Professor in English Linguistics @FU Berlin, PI of DFG Project on Carnivalesque Consumption Online

http://www.sofia-ruediger.org

https://orcid.org/0000-0003-4370-8052
Posts Replies Media Videos
sofiaruediger.bsky.social
Bad Kleinen, home of the famous Eiertunnel 😅
Wikipedia screenshot Eiertunnel
November 27, 2025 at 6:11 PM
sofiaruediger.bsky.social
Obligatorischer Pendlercontent
Train station with a view
November 27, 2025 at 3:37 PM
sofiaruediger.bsky.social
A bit of snowy Regensburg at the beginning of the week to conduct the inaugural XE+ network meeting (sites.google.com/view/expandi...), meet a collaborator from Japan, and give a guest lecture on one of my favorite topics (English in Kora). Now back to the good old grind in Berlin
title slide PPT "From Seoul to the World: Transnational K-Phenomena and Korean-English Language Contact" four people in front of a window with a snowy landscape in the background
November 26, 2025 at 8:08 AM
sofiaruediger.bsky.social
November is nearly over so it's time for our next #BæFoLa session! 🍩 This Friday, Nov 28 (12:30-13:30 CET), Isabel Espinosa-Zaragoza will talk on Zoom about "VeggieWords: Lexical Innovation in Vegan and Vegetarian Product Naming". All welcome! #LanguageAndFood #CulinaryLinguistics #VeggieWords 🥕🥬🥦
BaeFoLa-Flyer with a donut text: In recent years, the rise of vegetarianism and veganism has not only transformed consumer habits but also reshaped the language of food. As plant-based products enter mainstream markets, they encounter both legal challenges around labeling and the need for brands to signal innovation and authenticity. This talk explores how linguistic creativity influences product naming by drawing on a manually compiled corpus with product names from international plant-based brands. Instances from the corpus illustrate how spelling innovations, playful blends and positively connotated words, amongst others, create new ways of conveying the product’s ‘plant-based’ nature while appealing to consumer imagination and adapting to both regulatory frameworks and marketing needs. Beyond individual cases, these patterns reveal how branding contributes to a broader shift in English vocabulary, giving rise to persuasive and inventive naming. In conclusion, linguistic devices act as innovative tools for conveying specific product attributes, while fostering lexical creativity and novelty in Modern English and enhancing brand positioning, appeal, and memorability.
November 24, 2025 at 6:10 AM
sofiaruediger.bsky.social
Some contributions from the gym #LinguisticLandscape in China (the only good thing about a traveling partner...ok that and the foodie presents I regularly get)
Civilized fitness No shirtless Picking it up is faith Putting it back is quality
November 23, 2025 at 12:59 PM
sofiaruediger.bsky.social
They also had one where people could "vote" for two local schools, which I thought was kinda odd 🤔
Another cigarette voting system
November 17, 2025 at 10:23 AM
sofiaruediger.bsky.social
When you see interesting rubbish discourses everywhere after visiting the crisis of waste research team...
A vote with your cigarette butt system " Rapunzel vs. Aschenputtel" Aschenputtel is winning
November 17, 2025 at 9:37 AM
sofiaruediger.bsky.social
Excess, waste & tasty snacks
Small croissants and fruit. A sign reading "Excess & Waste Workshop"
November 13, 2025 at 8:44 PM
sofiaruediger.bsky.social
#AfterWork Bern impressions
Staircase and vegetation Trees in the botanical garden Clear drink in a fancy glass Bread bowl filled with cheese, onion sprouts on the side
November 13, 2025 at 5:32 PM
sofiaruediger.bsky.social
looking forward to the Life and Afterlife of Excess workshop at the University of Bern today (turns out I took the right train after all 😉), followed by a guest lecture on Foodfluencers and the Discursive Construction of Overconsumption #LanguageAndFood #CarnivalesqueConsumption #Excess
workshop flyer PPT title slide with a slice of pizza oozing cheese
November 11, 2025 at 6:51 AM
sofiaruediger.bsky.social
Sollte man definitiv öfter mal machen 😇
View of the Alps from Bern City center
November 10, 2025 at 8:13 PM
sofiaruediger.bsky.social
The next #ISLE online forum takes place this Wednesday (Nov 12, 6pm CET): Julia Schlüter, Elen Le Foll & Katharina Deckert - present on "Innovations in Teaching Digital Data Literacies for Linguistics". Free & open to all. More info at: www.isle-linguistics.org/activities/o... #Linguistics
Flyer for 12 November 2025, 6:00pm (CET): Julia Schlüter, Elen Le Foll & Katharina Deckert - "Innovations in Teaching Digital Data Literacies for Linguistics" with pictures of the speakers
November 10, 2025 at 1:56 PM
sofiaruediger.bsky.social
Cooking is my love language. And if I like you very much, I'll make you some kimchi-jjigae 🥰
A bowl of kimchi jjigae and a bowl of rice
November 9, 2025 at 7:56 PM
sofiaruediger.bsky.social
Wiggle wiggle ⚠️
(English-only #LinguisticLandscape in Berlin)
Plant pot on a bench with a sign "wiggle warning! This bench moves with you"
November 6, 2025 at 2:09 PM
sofiaruediger.bsky.social
They sell samgak kimbab at the subway station 😭 (<- happy tears)
Triangle-shaped kimbap
November 6, 2025 at 1:23 PM
sofiaruediger.bsky.social
Im Gegensatz zu "Pizza aus süßem Mehl" (aka Kuchen)? 🤔 (war übrigens eine sehr leckere herzhafte Pizza 🍕)
Restaurant sign "Italienische Pizza aus herzhaftem Mehl"
November 4, 2025 at 7:54 PM
sofiaruediger.bsky.social
No day in Berlin would be complete without an advertising pun 🙃 "Ein absolutes Muster-Have" ('pattern'-have / 'must-have')
Advertising for sports shirt
November 4, 2025 at 1:17 PM
sofiaruediger.bsky.social
This weekend in food: Hungarian paprikash, buttermilk waffles, carrot ramen 🧡
Ramen in a bowl, orange broth
November 2, 2025 at 9:20 PM
sofiaruediger.bsky.social
Dialect in the local linguistic landscape #BabbelBank
Sign on a bench "Babbelbank"
November 2, 2025 at 9:12 PM
sofiaruediger.bsky.social
Wenn man vom Kochen Buttermilch übrig hat, muss man Buttermilchwaffeln backen, das ist gesetzlich so vorgeschrieben 🧇
A waffle in a waffle maker
November 2, 2025 at 4:12 PM
sofiaruediger.bsky.social
It's rainy and dark but yet...🍂
Yellow leaves on a tree, lighted by street lamp
November 1, 2025 at 5:25 PM
sofiaruediger.bsky.social
Sicherlich nicht erlaubt an einem Freitag so zu werben...
(Und...Eine ganze ! Zwiebel 🧅)
Advertising board "Mettwoch Spezial"
October 31, 2025 at 7:28 PM
sofiaruediger.bsky.social
Can't resist a new crisp flavor nor a food hashtag, but those were a bit disappointing (all for research of course 😉)
Sriracha flavored crisps packet
October 28, 2025 at 8:58 PM
sofiaruediger.bsky.social
Aaand one more: "Communities of Practice: A Look at the Digital Realm". Guest lecture in Rostock today (because I clearly don't spend enough time in trains yet 😉)
PPT Slide "Communities of Practice: A Look at the Digital Realm"
October 28, 2025 at 9:23 AM
sofiaruediger.bsky.social
A bit of overconsumption for the evening 🍔 Happy to zoom into a University of Florida classroom to give a talk about our Carnivalesque Consumption project #LanguageAndFood #CulinaryLinguistics
PPT title slide "Discourses of Overconsumption on YouTube: Foodfluencers, Digital Gluttony, and the Spectacle of Eating"
October 27, 2025 at 4:36 PM