𝐇𝐨𝐰 𝐜𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨 𝐦𝐚𝐤𝐞 𝐥𝐢𝐟𝐞 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐞𝐛 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬? 💁‍♀️

By pulling insights from different dashboards and reports together, turning them into a few clear lines, and adding practical guidance on what action would help the newsroom most.

As we get to the end of smartoctober, we’re wrapping up our annual deep dive into something timely and important for the news media.

@stefantt.bsky.social's latest blog explores trust in media – a theme that has come up in congresses lately.

Read it 👉 smartocto.com/blog/thought...

At our consultancy partner FT Strategies, they are also convinced of the value of the User Needs Model.

In last week’s Growth Hacks webinar, Aliya Itzkowitz demonstrated why this framework is more relevant than ever and why now is the perfect moment to put it into practice. 🎥

When you understand what user needs are meant for, you can use them to guide your journalism. And you can check if your audience truly values it. That is when growth hacks become part of your daily work.

Sign up for our webinar The User Needs Growth Hacks 👉 smartocto.com/webinar/user...

📍 Next stop: Kuala Lumpur!

It’s nearly time for our next event. Smartocto will be attending Digital Media Asia (DMA), organised by WAN IFRA.

🎤 We’ll also be taking the stage!
🕑 Tuesday, 2pm local time
📌 Pullman Kuala Lumpur City Centre

Planning to be there too? Feel free to reach out in advance.

How can A/B testing fine-tune your approach? And where does AI fit into the equation?

We’ll be answering all these questions at the Media Subscriptions Summit by International News Media Association (INMA), right in our home base, Amsterdam!

🗓️ 𝐖𝐡𝐞𝐧? 𝐅𝐫𝐢𝐝𝐚𝐲 𝐌𝐚𝐫𝐜𝐡 𝟏𝟒𝐭𝐡, 𝟏𝟎:𝟏𝟓

Who do we see there?

An exciting week for the Dutch branch of smartocto. The headquarters is relocating to a new, unique location. 😲

More images will follow later this week, but here is a sneak peek of this new step the organisation is taking!
#teaser #newoffice #newbeginnings #officemove