𝐇𝐨𝐰 𝐜𝐚𝐧 𝐬𝐦𝐚𝐫𝐭𝐨𝐜𝐭𝐨 𝐦𝐚𝐤𝐞 𝐥𝐢𝐟𝐞 𝐚 𝐥𝐢𝐭𝐭𝐥𝐞 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐞𝐝𝐢𝐭𝐨𝐫𝐬 𝐚𝐧𝐝 𝐰𝐞𝐛 𝐩𝐫𝐨𝐝𝐮𝐜𝐞𝐫𝐬? 💁‍♀️

By pulling insights from different dashboards and reports together, turning them into a few clear lines, and adding practical guidance on what action would help the newsroom most.

As we get to the end of smartoctober, we’re wrapping up our annual deep dive into something timely and important for the news media.

@stefantt.bsky.social's latest blog explores trust in media – a theme that has come up in congresses lately.

Read it 👉 smartocto.com/blog/thought...

Get ready for a brand-new webinar.

Our CEO, Erik van Heeswijk, will discuss this in depth with Goran S. Milovanovic, our Chief Artificial Intelligence Officer.

📍 Join the webinar — and see how data can talk back.
👉 Register here: smartocto.com/webinar/next...

At our consultancy partner FT Strategies, they are also convinced of the value of the User Needs Model.

In last week’s Growth Hacks webinar, Aliya Itzkowitz demonstrated why this framework is more relevant than ever and why now is the perfect moment to put it into practice. 🎥

When you understand what user needs are meant for, you can use them to guide your journalism. And you can check if your audience truly values it. That is when growth hacks become part of your daily work.

Sign up for our webinar The User Needs Growth Hacks 👉 smartocto.com/webinar/user...

We talk a lot about the importance of having editorial analytics that are actionable. There’s no point having access to all the data in the world if you can’t leverage it effectively. But what does this look like in practice?

smartocto.com/blog/actiona...

📍 Next stop: Kuala Lumpur!

It’s nearly time for our next event. Smartocto will be attending Digital Media Asia (DMA), organised by WAN IFRA.

🎤 We’ll also be taking the stage!
🕑 Tuesday, 2pm local time
📌 Pullman Kuala Lumpur City Centre

Planning to be there too? Feel free to reach out in advance.

A unique collaboration between Vrije Universiteit Amsterdam (VU Amsterdam), DPG Media Nederland and smartocto has yielded interesting insights:

1️⃣ Try to include as much detail as possible in a headline
2️⃣ Mention the main characters from the article
3️⃣ Use a narrative headline, one that tells a story

How can A/B testing fine-tune your approach? And where does AI fit into the equation?

We’ll be answering all these questions at the Media Subscriptions Summit by International News Media Association (INMA), right in our home base, Amsterdam!

🗓️ 𝐖𝐡𝐞𝐧? 𝐅𝐫𝐢𝐝𝐚𝐲 𝐌𝐚𝐫𝐜𝐡 𝟏𝟒𝐭𝐡, 𝟏𝟎:𝟏𝟓

Who do we see there?

Want to catch up? Request the webinar recording here 👉 smartocto.com/webinar/5-me...
Or perhaps you're more of a reader? 📖 We've got a handout with all the Q&A highlights ready for you. Please get in touch 👉 smartocto.com/company/cont...

🚀 Stop scrolling, start chatting! 💬

At smartocto, we believe in making connections, not just with data but with you, the media professionals who bring stories to life. 📰✨

💡 Curious?
👉 Explore our site to learn more.
🗓 And mark your calendar for the right moment!

An exciting week for the Dutch branch of smartocto. The headquarters is relocating to a new, unique location. 😲

More images will follow later this week, but here is a sneak peek of this new step the organisation is taking!
#teaser #newoffice #newbeginnings #officemove

After the @risj_oxford dedicated an entire chapter to user needs, the demand for information has grown. Therefore, we are now offering user needs expert sessions!

You can schedule a conversation directly with Rutger Verhoeven or Stefan ten Teije: smartocto.com/company/cont...

Maybe you want to make a commitment to a new data tool like smartocto, but you are afraid that it will take too much time and energy. Very relatable. That's why we wrote this client case: smartocto.com/client-case/...

"If artificial intelligence makes everything possible, it becomes crucial to listen to your audience, to know what they want.”

David Caswell INMA World Congress. Two examples stood out: Rappler (video) and Radio Zamaneh (automated newsletters). Smartocto is proud to work with them!

When is it best to create a straightforward news article to promptly inform your audience, and when should you consider addressing a different user need or perhaps decide to not cover the story at all? 🤔 🔍

It is not really practical if every editor starts using their own AI tools. It would be better to make use of an existing system that incorporates your data and targets into suggestions for optimisation. That toolkit is smartocto.ai.

Do you have a good idea for a new longform story? Here's a way to make sure you focus is where it should be.

We are looking for an 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝗱 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 to join our team in Novi Sad, Serbia.

Learn more: bit.ly/3XssYe4

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐢𝐬𝐬𝐮𝐞𝐬 𝐨𝐟 𝐀𝐈 𝐢𝐧 𝐣𝐨𝐮𝐫𝐧𝐚𝐥𝐢𝐬𝐦? 𝐌𝐚𝐧𝐲 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐚𝐫𝐞 𝐬𝐞𝐞𝐤𝐢𝐧𝐠 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞 𝐢𝐧 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧. 𝐓𝐡𝐞𝐬𝐞 𝟖 𝐫𝐮𝐥𝐞𝐬 𝐚𝐫𝐞 𝐨𝐮𝐫 𝐚𝐧𝐬𝐰𝐞𝐫. ✍️