You can check it out here.

www.conversionwax.com

I would appreciate any feedback.

What is Feather?

We will be launching our affiliate program within the next two weeks. I spent the past month evaluating most solutions on the market. There is certainly a gap here for something simple yet effective.

Good luck.

We chose BoldDesk for its helpdesk features and knowledge base articles. It is not bad software by any means. It is just clunky to use at times.

We needed better control of the knowledge base layout and some better flows for customer support processes that it could not offer.

The new messaging that we rolled out helped with existing users and the new users "get it".

Now, just trying to work out how to find more of our people.

Sometime I think we should just tack on "AI" to the end of our product and that might do the trick!

That's cool, I like the idea. I am going to start doing the same.

Ohhh... I like this idea. What do you cover in this update? Do users like this?

Looking at my LinkedIn inbox & it is packed daily, and I never really read. I assume everyone has this issue.

Refocusing on SEO and fixing our site messaging. Early feedback showed users were confused about what we actually do.

Yeah, it is just not who any of us are.

We are focused on finding our customers the old fashion way, reaching out!

So far niche subreddits have been successful. Linkedin not so much, there seems to be to much noise there.

We thought finding marketing folks would have been a bit easier.

We are working on answering that question right now. So far, everything is underperforming what we were hoping for.

Regarding the brand's social account, I think that they have limited uses. I can not see how producing throw-away content 5x a week will get anyone interested in us.

Not giving up, but definitely shifting focus.

If you’ve grown your SaaS through community, affiliates, or grassroots hustle I’d love to hear from you. 💬

🕯️ www.conversionwax.com
🧵 (5/5)

For bootstrapped founders trying to build something real, this model is exhausting.

We have spent a ton of time on this "marketing" channel when we could have been doing things that would make the product better.

🧵 (4/5)

Then we go live on Product Hunt… and realize it’s mostly a pay-to-play game.

If you’re not spending on promo, you’re invisible.

That sucked after all the time we spent building out the profile page, first comment, storylane walk through, etc...

🧵 (3/5)

We were listed on MicroLaunch, Fraizer, and insanelycooltools.com for over 3 weeks.

Less than 20 visits combined.
No engagement. No traction.

Most of these folks did not even watch the video on the homepage...

Crickets.
🧵 (2/5)

Thank you.

Conversions don’t start at checkout.
They start the second someone lands on your site.

If what they see feels personal, they’ll buy.
If not, they bounce.

That’s what ConversionWax fixes.

🕯️ Ready to turn more clicks into customers?
👉 www.conversionwax.com

That’s why I started ConversionWax, to give ecom brands the power to create personalized, high-converting experiences without needing a full-time dev team or massive overhaul.

Just smart, flexible tweaks that meet your customers where they are.