Just watched a user hit our signup CTA and get dropped cold onto an Auth0 login screen.

No context. No warmth.

Not a great experience.

Fixing it to add a smooth interstitial before the form loads.

Lesson: Handoffs matter. Even tiny ones.

Major fail, but fixable.

#startuplife #buildinpublic

Testing new messaging and home page on the site this week. The old stuff was not clear enough to folks so hopefully the new messaging is a bit better.

Let's see what happens over the next few weeks!

#buildinpublic #startuplife #conversionrateoptimization

6 months ago, I chose our help desk software based on price.

It was cheaper, and I convinced myself it would be "good enough."

It wasn’t... I screwed up.

It has cost way more than I thought we were saving.

Moving to Intercom this week... Lesson learned!

#buildinpublic #saas

Spent the week getting ready to launch an affiliate program.

Rewardful = dead simple, fast to deploy.
PartnerStack = expensive, more enterprise features, has a marketplace.

Trying to work out how valuable the marketplace is with PartnerStack.

#buildinpublic #digitalmarketing

I’ve been loving @ghost.org with Handlebars & Tailwinds for the ConversionWax site.

Making updates is actually fun. Clean templates, easy styling, no mess.

It’s clean, fast, and doesn’t make me cry like some other CMS setups I’ve known.

Honestly, 10/10 would template again. 👻💅

#buildinpublic

I’m exhausted from reading how to start social media accounts for my SaaS.

So much advice, so many “growth hacks.”

But seriously…

Does anyone actually run a SaaS brand account that isn’t cringy?

Asking for @conversionwax.bsky.social 🕯️

#buildinpublic #startups

We launched ConversionWax recently, and here’s my honest take on the “launch site” ecosystem right now.

🧵 (1/5)

#buildinpublic #startups #marketing

🚀 We just launched ConversionWax on Product Hunt!

It’s a tool built to help you personalize your content and boost your conversion rates.

Think: personalized messaging, dynamic content.

We’d love your feedback + support 💬

www.producthunt.com/posts/conver...

#producthunt #startups #buildinpublic

Ever wonder why some shoppers bounce in seconds while others convert instantly?

It’s not luck. It’s not ad spend.

It’s about what they see the moment they land on your site — and whether it actually speaks to them.

Let me explain 👇

Why most sites don't convert.

After 15+ years running an ecom agency, I noticed a pattern.

Brands aren’t struggling with traffic.

They’re struggling to show the right content to the right people.

👇
#buildinpublic

Why we built ConversionWax

After 15+ years running an ecom agency, one thing kept coming up:

Most brands don’t have traffic problems.

They have relevance problems.

👇
#buildinpublic

This is the 3rd week of being live to the public, and it is clear that distribution is our current number #1 issue we are facing. We have been featured on a few sites, and the traffic is short-lived. We should have started some of this outreach a few months ago. #buildinpublic

I have spent all morning submitting ConversionWax to product launch-type sites. Hopefully, something will come from this in the next 4 - 8 weeks.
#buildinpublic

Some pretty cool end of year stats for Roll.

250,000 times people have used Roll to find out if a place is accessible.

People watched over 3,484 days worth of video content on our social platforms.

Reviews in over 118 countries.

Not to bad for small little idea.

www.rollmobility.com

We will finally launch ConversionWax late next week. Hopefully, this will help folks in the digital marketing space easily personalize content on their websites.

If you want to be one of the first to give it a shot for free, head over to www.conversionwax.com and sign up for the waitlist.