SearchPilot
@searchpilot.bsky.social
Enterprise SEO experimentation platform
Let's use computers for the things computers are good at:
About a decade ago, I ran a study to see how good SEOs were at figuring out which of two pages would rank better for a given query.
The punchline was "about as good as a coin flip".
We recently re-ran the study and put humans up against AI.
Check out the results:
The punchline was "about as good as a coin flip".
We recently re-ran the study and put humans up against AI.
Check out the results:
June 11, 2025 at 9:02 AM
Let's use computers for the things computers are good at:
Don't forget: if you're thinking about AI-powered search right now, you're basically talking about Google.
The AI search revolution is here.
Ecommerce leaders are already adapting.
1️⃣ Test Google’s AI search. Stay ahead of changing search intent.
2️⃣ Track how your audience uses LLMs. Future-proof your brand.
Want to turn AI search into your growth channel?
Ecommerce leaders are already adapting.
1️⃣ Test Google’s AI search. Stay ahead of changing search intent.
2️⃣ Track how your audience uses LLMs. Future-proof your brand.
Want to turn AI search into your growth channel?
February 13, 2025 at 11:55 AM
Don't forget: if you're thinking about AI-powered search right now, you're basically talking about Google.
🚨 The #1 AI marketing channel isn’t ChatGPT or TikTok.
It’s Google. And it’s not even close.
Google’s AI decides who ranks, who gets clicks, and who wins.
If you’re not testing how AI impacts your SEO, you’re already behind.
Watch the video 👇
It’s Google. And it’s not even close.
Google’s AI decides who ranks, who gets clicks, and who wins.
If you’re not testing how AI impacts your SEO, you’re already behind.
Watch the video 👇
January 30, 2025 at 11:42 AM
Catch @willcritchlow.bsky.social in person in NYC:
Have you heard about iPullRank's SEO event in NYC at the end of April?
I'm excited to be heading back to the city, and to be speaking at what promises to be an amazing event. Early bird pricing ends this week so grab a ticket quickly if you want the best price.
I'm excited to be heading back to the city, and to be speaking at what promises to be an amazing event. Early bird pricing ends this week so grab a ticket quickly if you want the best price.
January 30, 2025 at 11:24 AM
Catch @willcritchlow.bsky.social in person in NYC:
What are you most excited about as a marketer and as a searcher?
Competition is BACK to the search space, and that's a really good thing:
January 29, 2025 at 11:45 AM
What are you most excited about as a marketer and as a searcher?
Is your boss asking for your "AI plan"? They will be soon if they haven't already. @willcritchlow.bsky.social has you covered (see second post for registration link):
I see a lot of futurism discussions about what AI means for search and for SEO (and I enjoy that as much as the next guy).
But I want to think about what people should be *doing* differently *right now*.
If you're in ecommerce / retail, I have the info for you...
But I want to think about what people should be *doing* differently *right now*.
If you're in ecommerce / retail, I have the info for you...
January 15, 2025 at 9:50 AM
Is your boss asking for your "AI plan"? They will be soon if they haven't already. @willcritchlow.bsky.social has you covered (see second post for registration link):
An engineering background gives Abishek Surana Rajendra a different perspective on SEO:
My latest podcast interview is out - with Abishek Rajendra of Course Hero. It's a little different to other recent conversations in that it focuses a little more on the engineering side of things.
Get "the business class lounge" wherever you get your podcasts or see thread.
Get "the business class lounge" wherever you get your podcasts or see thread.
January 8, 2025 at 2:19 PM
An engineering background gives Abishek Surana Rajendra a different perspective on SEO:
Reposted by SearchPilot
Now that Google no longer shows FAQ rich results...
Can removing FAQ Schema tags have a positive impact?
@searchpilot.bsky.social
ran the test and all the details are here: searchpilot.com/resources/ca...
Spoiler:
No significant impact.
#SEO #Google
Can removing FAQ Schema tags have a positive impact?
@searchpilot.bsky.social
ran the test and all the details are here: searchpilot.com/resources/ca...
Spoiler:
No significant impact.
#SEO #Google
How does removing FAQ markup on pages with valid schema impact SEO?
In this week's #SPQuiz, one of our ecommerce customers conducted a test on the impact of removing valid FAQ markup on their category pages.
searchpilot.com
December 10, 2024 at 8:55 AM
Now that Google no longer shows FAQ rich results...
Can removing FAQ Schema tags have a positive impact?
@searchpilot.bsky.social
ran the test and all the details are here: searchpilot.com/resources/ca...
Spoiler:
No significant impact.
#SEO #Google
Can removing FAQ Schema tags have a positive impact?
@searchpilot.bsky.social
ran the test and all the details are here: searchpilot.com/resources/ca...
Spoiler:
No significant impact.
#SEO #Google
The long tail is loooooooooooooong
I enjoyed @randfish.bsky.social 's analysis of real Google query data and I wanted to play around with an alternative way of visualising the long tail:
www.youtube.com/watch?v=f1oz...
www.youtube.com/watch?v=f1oz...
How long is the long tail really? A new take on new SparkToro data
YouTube video by SearchPilot
www.youtube.com
December 10, 2024 at 3:57 PM
The long tail is loooooooooooooong
Read more about our differentiated approach to test analysis:
In the long run, we're really making two key strategic bets at SearchPilot that explain why, for example, a large ecommerce business like Marks and Spencer would partner with us:
1. SEO experimentation needs to be *easier*
2. SEO analysis needs to be *more powerful*
1. SEO experimentation needs to be *easier*
2. SEO analysis needs to be *more powerful*
December 6, 2024 at 11:24 AM
Read more about our differentiated approach to test analysis: