Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
@richarddedor.com
Marketing Executive by day. Dedicated Dad & Husband by night.
VP Marketing @PremierAmerica.com
FMR @vaynermedia.bsky.social, USTA
Speaker, Author, Consultant
See More Resources + Content: dot.cards/richarddedor
VP Marketing @PremierAmerica.com
FMR @vaynermedia.bsky.social, USTA
Speaker, Author, Consultant
See More Resources + Content: dot.cards/richarddedor
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Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
December 6, 2025 at 12:53 AM
Marketing is not an exercise in creativity and trying new things.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
December 5, 2025 at 1:30 PM
Marketing is not an exercise in creativity and trying new things.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
Marketing should be rooted in core strategy and alignment. It should be clearly defined. It should not deviate. It should remain ultra focused. And it should say “no” to nearly every “great idea” that arrives.
My Spotify Wrapped proved my year was all about hope, inclusion, and fighting for love and freedom.
#spotifywrapped #beyonce #america
#spotifywrapped #beyonce #america
December 4, 2025 at 3:14 PM
My Spotify Wrapped proved my year was all about hope, inclusion, and fighting for love and freedom.
#spotifywrapped #beyonce #america
#spotifywrapped #beyonce #america
Is Chime losing ground?
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
Why has Chime's market cap fallen 50% since its IPO? - GL Insight
Chime's revenue has grown since its IPO, but investors are unconvinced and the company's share price has taken a beating, falling 50% since the June market debut.
www.glinsight.com
December 3, 2025 at 5:21 AM
Is Chime losing ground?
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
"Chime’s customers show fleeting loyalty and are not as profitable as those at banks that cater to more affluent consumers."
www.glinsight.com/why-has-chim...
What's your take?
#FinTech #Banking
Easy, wins.
Carvana? Same thing.
Carvana? Same thing.
You don’t always need to have the best product.
But you must have the best solution.
Here’s an example:
Starbucks doesn’t make the best coffee.
But if you want a fast and easy cup, there’s no one better.
But you must have the best solution.
Here’s an example:
Starbucks doesn’t make the best coffee.
But if you want a fast and easy cup, there’s no one better.
November 29, 2025 at 4:44 PM
Easy, wins.
Carvana? Same thing.
Carvana? Same thing.
I feel this LinkedIn post in my #Marketing bones. We do everything. GTM, Product Development, Crisis, Content, MQLs, leads, support sales, dashboards, design, etc. Over time, we have moved to a place where we don't do much at a high level.
www.linkedin.com/pulse/did-ma...
www.linkedin.com/pulse/did-ma...
Did Marketing Lose its Magic? And can AI help get it back?
Marketing was never meant to feel this heavy. Or this boring.
www.linkedin.com
November 29, 2025 at 5:09 AM
I feel this LinkedIn post in my #Marketing bones. We do everything. GTM, Product Development, Crisis, Content, MQLs, leads, support sales, dashboards, design, etc. Over time, we have moved to a place where we don't do much at a high level.
www.linkedin.com/pulse/did-ma...
www.linkedin.com/pulse/did-ma...
What’s frustrating about #ai, is people who pull out their phones, regurgitate an answer, and think they are a genius. No, you can type. You don’t know what you just read to me.
November 24, 2025 at 3:51 PM
What’s frustrating about #ai, is people who pull out their phones, regurgitate an answer, and think they are a genius. No, you can type. You don’t know what you just read to me.
Marketers: how focused are you on the funnels vs. just trying to survive? #marketing #business
November 23, 2025 at 4:09 PM
Marketers: how focused are you on the funnels vs. just trying to survive? #marketing #business
Is the marketing funnel dead?
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
The Funnel Issue
Weekend Reading (November 21, 2025): Is the funnel dead or not? We've been taught in marketing school to build a standard lead funnel, but is it dead?
open.substack.com
November 22, 2025 at 1:13 PM
Is the marketing funnel dead?
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
It’s a maybe …
open.substack.com/pub/richardd...
#marketing #shoppermarketing #advertising
I still think this is a winner...
Want a game changer for Costco?
Have a booth selling the hot dogs and soda (nothing else) at the gas line.
I would buy one every time.
#marketing #business #shopping
Have a booth selling the hot dogs and soda (nothing else) at the gas line.
I would buy one every time.
#marketing #business #shopping
November 15, 2025 at 11:41 PM
I still think this is a winner...
Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
November 14, 2025 at 12:07 AM
Marketing is Sales.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Sales is Marketing.
They aren't dating. They are married with an expensive prenup.
When one isn't working, the other one isn't working. << This is expensive. When both are working, the team is like a fine wine; only better with age. << This is the never-ending honeymoon.
Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology
techcrunch.com/2025/11/05/m...
techcrunch.com/2025/11/05/m...
Millions to receive free electricity in 2026 thanks to Australia’s solar boom | TechCrunch
Australia now has so much solar power that the government will require utilities to sell customers free electricity for three hours per day.
techcrunch.com
November 13, 2025 at 5:23 AM
Millions to receive free electricity in 2026 thanks to Australia’s solar boom. #GreenEnergy #Technology
techcrunch.com/2025/11/05/m...
techcrunch.com/2025/11/05/m...
Recommendation: Use Public for your fun stock trading. It's easy, trustworthy, and helps you plan for the dividends you're going to get!
Use my referral link: public.com/user-referra...
Use my referral link: public.com/user-referra...
User Referral
public.com
November 12, 2025 at 5:14 AM
Recommendation: Use Public for your fun stock trading. It's easy, trustworthy, and helps you plan for the dividends you're going to get!
Use my referral link: public.com/user-referra...
Use my referral link: public.com/user-referra...
Love this tip from #CX expert, Brittany Hodek:
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
November 11, 2025 at 3:31 PM
Love this tip from #CX expert, Brittany Hodek:
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
"Pick one ordinary moment in your customer journey and ask:
'How could we make this more joyful, surprising, or fun?'"
#Marketing #CustomerExperience
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Justices decline case seeking to overturn landmark same-sex marriage ruling
Justices decline case seeking to overturn landmark same-sex marriage ruling
The high court turned down a petition from Kim Davis, a former county clerk in Kentucky who objected on religious grounds to issuing marriage licenses to same-sex couples.
dlvr.it
November 10, 2025 at 2:46 PM
Justices decline case seeking to overturn landmark same-sex marriage ruling
In our digital-first world, print is often an afterthought.
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
Print Marketing Isn't Dead. Your Strategy Is.
Why does direct mail still work? Because you have to touch it. You see it. And then you have to decide to toss it out.
richarddedor.substack.com
November 7, 2025 at 2:11 PM
In our digital-first world, print is often an afterthought.
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
📨 Don't ignore the opportunity that print marketing presents.
Attention is a game, and the goal is to find it.
Recent data suggests print is alive and well: richarddedor.substack.com/p/print-mark...
#Marketing #DirectMail
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
November 5, 2025 at 6:10 PM
November 3, 2025 at 5:44 AM
Love this comment from the NFL and the Halftime Show "issue":
“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis
#Marketing #Branding
“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis
#Marketing #Branding
November 2, 2025 at 11:51 PM
Love this comment from the NFL and the Halftime Show "issue":
“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis
#Marketing #Branding
“Well, not everyone has to like everything we do. Bad Bunny is fucking awesome.”—NFL CMO Tim Ellis
#Marketing #Branding
I really enjoyed this read that pulled together the stories of three Palestinian families. Well done, Susan Muaddi Darraj! #Reading #Books
versolalucebooks.substack.com/p/behind-you...?
versolalucebooks.substack.com/p/behind-you...?
Behind You Is the Sea by Susan Muaddi Darraj
Walking through a small bookstore, you never know what you will stumble upon.
versolalucebooks.substack.com
October 31, 2025 at 3:59 AM
I really enjoyed this read that pulled together the stories of three Palestinian families. Well done, Susan Muaddi Darraj! #Reading #Books
versolalucebooks.substack.com/p/behind-you...?
versolalucebooks.substack.com/p/behind-you...?
Reposted by Richard Dedor | Marketing Executive | Book & Coffee Lover 📚☕️
Good morning, Vancouver
October 29, 2025 at 3:08 PM
Good morning, Vancouver
If marketers aren’t sweating the small stuff; the big stuff will fail.
#marketing
#marketing
"It takes care of the small stuff so you can focus on what really matters."
The small stuff is what really matters.
The small stuff is what really matters.
October 30, 2025 at 3:27 PM
If marketers aren’t sweating the small stuff; the big stuff will fail.
#marketing
#marketing
Corporate Values does NOT Business Value.
Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.
Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.
October 29, 2025 at 4:04 AM
Corporate Values does NOT Business Value.
Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.
Having corporate values can add value; but it is not a guarantee. Adding value has to be built into the everyday execution of the company.
This is community. <3 #Books #FoodBanks
If you are an author and you're offering a free eBook in exchange for a donation to a foodbank, please reach out to me to have yourself added.
Link to form: docs.google.com/forms/d/e/1F...
Link to form: docs.google.com/forms/d/e/1F...
Food Bank Donations for eBooks
With the government shutdown, thousands of Americans as government employees have no source of income right now, and millions are about to lose their SNAP benefits for November. This is a cruel game b...
docs.google.com
October 29, 2025 at 3:12 AM
This is community. <3 #Books #FoodBanks