You'll find many more insights in the report, authored by @neilthurman.bsky.social @sinatk.bsky.social and @richardfletcher.bsky.social. Key links to explore it

📱 Full report
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
📃 PDF version
reutersinstitute.politics.ox.ac.uk/sites/defaul...

🔟 Do newsrooms build their own AI tools?

Just 9% of UK journalists say their main news outlet only uses tools developed in-house, with 57% saying their newsroom only uses third-party AI tools and 34% saying it uses a combination of both. Big organisations are more likely to build their own tools

9️⃣ Which guidelines and training do newsrooms provide?

60% of UK journalists say their news outlet has established AI guidelines around at least one of the issues we asked about such as ‘human oversight’ (44%) or ‘data security’ (43%). But only 32% say their outlet provides any AI training

8️⃣ Does newsroom size matter for AI adoption?

Journalists working for independent newsrooms report lower levels of AI integration, higher reliance on third-party AI tools. They also expect less future AI integration than journalists working for conglomerates

7️⃣ How is AI used in newsrooms?

60% of UK journalists say that there has been some AI integration in their newsroom, although many describe it as limited. But most of them expect their outlet’s use of AI to increase (63-point difference between those that think it will increase vs decrease)

6️⃣ What do journalists fear about AI?

Most prevalent concerns include the loss of public trust in journalism (with 60% saying they are “extremely concerned”), accuracy (57%), and the originality of journalistic content (54%)

5️⃣ How do journalists perceive AI?

Most UK journalists perceive AI as a large threat (62%) and only a small minority (15%) perceive it as a large opportunity. All groups are pessimistic, but those with more authority and those who know more about AI or use it more regularly are less so

4️⃣ Has AI improved journalists’ job satisfaction?

Those using AI more often are more likely to believe they work on low-level tasks too frequently, and they are not more satisfied with the amount of time they work on complex and creative tasks

3️⃣ Which journalists uses AI?

AI use is more prevalent amongst younger journalists, male journalists and journalists with more management responsibility. There are differences across beats (it’s more prevalent in business than lifestyle) but use is not associated with journalists’ contract type

2️⃣ How is AI used by journalists?

The most frequent uses weekly are for language-processing tasks: transcription (30%), copy-editing (25%) and translation (20%). Generating a first draft (8%) and fact-checking (8%) is much less common. Only a small minority use AI for generating audio or video

1️⃣ How often is AI used?

56% of UK journalists say they use AI professionally at least once a week. Only 16% say they have never used it