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@reutersinstitute.bsky.social
Exploring the future of journalism
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🔟 Do newsrooms build their own AI tools?
Just 9% of UK journalists say their main news outlet only uses tools developed in-house, with 57% saying their newsroom only uses third-party AI tools and 34% saying it uses a combination of both. Big organisations are more likely to build their own tools
Just 9% of UK journalists say their main news outlet only uses tools developed in-house, with 57% saying their newsroom only uses third-party AI tools and 34% saying it uses a combination of both. Big organisations are more likely to build their own tools
November 27, 2025 at 7:45 AM
🔟 Do newsrooms build their own AI tools?
Just 9% of UK journalists say their main news outlet only uses tools developed in-house, with 57% saying their newsroom only uses third-party AI tools and 34% saying it uses a combination of both. Big organisations are more likely to build their own tools
Just 9% of UK journalists say their main news outlet only uses tools developed in-house, with 57% saying their newsroom only uses third-party AI tools and 34% saying it uses a combination of both. Big organisations are more likely to build their own tools
9️⃣ Which guidelines and training do newsrooms provide?
60% of UK journalists say their news outlet has established AI guidelines around at least one of the issues we asked about such as ‘human oversight’ (44%) or ‘data security’ (43%). But only 32% say their outlet provides any AI training
60% of UK journalists say their news outlet has established AI guidelines around at least one of the issues we asked about such as ‘human oversight’ (44%) or ‘data security’ (43%). But only 32% say their outlet provides any AI training
November 27, 2025 at 7:45 AM
9️⃣ Which guidelines and training do newsrooms provide?
60% of UK journalists say their news outlet has established AI guidelines around at least one of the issues we asked about such as ‘human oversight’ (44%) or ‘data security’ (43%). But only 32% say their outlet provides any AI training
60% of UK journalists say their news outlet has established AI guidelines around at least one of the issues we asked about such as ‘human oversight’ (44%) or ‘data security’ (43%). But only 32% say their outlet provides any AI training
8️⃣ Does newsroom size matter for AI adoption?
Journalists working for independent newsrooms report lower levels of AI integration, higher reliance on third-party AI tools. They also expect less future AI integration than journalists working for conglomerates
Journalists working for independent newsrooms report lower levels of AI integration, higher reliance on third-party AI tools. They also expect less future AI integration than journalists working for conglomerates
November 27, 2025 at 7:45 AM
8️⃣ Does newsroom size matter for AI adoption?
Journalists working for independent newsrooms report lower levels of AI integration, higher reliance on third-party AI tools. They also expect less future AI integration than journalists working for conglomerates
Journalists working for independent newsrooms report lower levels of AI integration, higher reliance on third-party AI tools. They also expect less future AI integration than journalists working for conglomerates
7️⃣ How is AI used in newsrooms?
60% of UK journalists say that there has been some AI integration in their newsroom, although many describe it as limited. But most of them expect their outlet’s use of AI to increase (63-point difference between those that think it will increase vs decrease)
60% of UK journalists say that there has been some AI integration in their newsroom, although many describe it as limited. But most of them expect their outlet’s use of AI to increase (63-point difference between those that think it will increase vs decrease)
November 27, 2025 at 7:45 AM
7️⃣ How is AI used in newsrooms?
60% of UK journalists say that there has been some AI integration in their newsroom, although many describe it as limited. But most of them expect their outlet’s use of AI to increase (63-point difference between those that think it will increase vs decrease)
60% of UK journalists say that there has been some AI integration in their newsroom, although many describe it as limited. But most of them expect their outlet’s use of AI to increase (63-point difference between those that think it will increase vs decrease)
6️⃣ What do journalists fear about AI?
Most prevalent concerns include the loss of public trust in journalism (with 60% saying they are “extremely concerned”), accuracy (57%), and the originality of journalistic content (54%)
Most prevalent concerns include the loss of public trust in journalism (with 60% saying they are “extremely concerned”), accuracy (57%), and the originality of journalistic content (54%)
November 27, 2025 at 7:45 AM
6️⃣ What do journalists fear about AI?
Most prevalent concerns include the loss of public trust in journalism (with 60% saying they are “extremely concerned”), accuracy (57%), and the originality of journalistic content (54%)
Most prevalent concerns include the loss of public trust in journalism (with 60% saying they are “extremely concerned”), accuracy (57%), and the originality of journalistic content (54%)
5️⃣ How do journalists perceive AI?
Most UK journalists perceive AI as a large threat (62%) and only a small minority (15%) perceive it as a large opportunity. All groups are pessimistic, but those with more authority and those who know more about AI or use it more regularly are less so
Most UK journalists perceive AI as a large threat (62%) and only a small minority (15%) perceive it as a large opportunity. All groups are pessimistic, but those with more authority and those who know more about AI or use it more regularly are less so
November 27, 2025 at 7:45 AM
5️⃣ How do journalists perceive AI?
Most UK journalists perceive AI as a large threat (62%) and only a small minority (15%) perceive it as a large opportunity. All groups are pessimistic, but those with more authority and those who know more about AI or use it more regularly are less so
Most UK journalists perceive AI as a large threat (62%) and only a small minority (15%) perceive it as a large opportunity. All groups are pessimistic, but those with more authority and those who know more about AI or use it more regularly are less so
4️⃣ Has AI improved journalists’ job satisfaction?
Those using AI more often are more likely to believe they work on low-level tasks too frequently, and they are not more satisfied with the amount of time they work on complex and creative tasks
Those using AI more often are more likely to believe they work on low-level tasks too frequently, and they are not more satisfied with the amount of time they work on complex and creative tasks
November 27, 2025 at 7:45 AM
4️⃣ Has AI improved journalists’ job satisfaction?
Those using AI more often are more likely to believe they work on low-level tasks too frequently, and they are not more satisfied with the amount of time they work on complex and creative tasks
Those using AI more often are more likely to believe they work on low-level tasks too frequently, and they are not more satisfied with the amount of time they work on complex and creative tasks
3️⃣ Which journalists uses AI?
AI use is more prevalent amongst younger journalists, male journalists and journalists with more management responsibility. There are differences across beats (it’s more prevalent in business than lifestyle) but use is not associated with journalists’ contract type
AI use is more prevalent amongst younger journalists, male journalists and journalists with more management responsibility. There are differences across beats (it’s more prevalent in business than lifestyle) but use is not associated with journalists’ contract type
November 27, 2025 at 7:45 AM
3️⃣ Which journalists uses AI?
AI use is more prevalent amongst younger journalists, male journalists and journalists with more management responsibility. There are differences across beats (it’s more prevalent in business than lifestyle) but use is not associated with journalists’ contract type
AI use is more prevalent amongst younger journalists, male journalists and journalists with more management responsibility. There are differences across beats (it’s more prevalent in business than lifestyle) but use is not associated with journalists’ contract type
2️⃣ How is AI used by journalists?
The most frequent uses weekly are for language-processing tasks: transcription (30%), copy-editing (25%) and translation (20%). Generating a first draft (8%) and fact-checking (8%) is much less common. Only a small minority use AI for generating audio or video
The most frequent uses weekly are for language-processing tasks: transcription (30%), copy-editing (25%) and translation (20%). Generating a first draft (8%) and fact-checking (8%) is much less common. Only a small minority use AI for generating audio or video
November 27, 2025 at 7:45 AM
2️⃣ How is AI used by journalists?
The most frequent uses weekly are for language-processing tasks: transcription (30%), copy-editing (25%) and translation (20%). Generating a first draft (8%) and fact-checking (8%) is much less common. Only a small minority use AI for generating audio or video
The most frequent uses weekly are for language-processing tasks: transcription (30%), copy-editing (25%) and translation (20%). Generating a first draft (8%) and fact-checking (8%) is much less common. Only a small minority use AI for generating audio or video
1️⃣ How often is AI used?
56% of UK journalists say they use AI professionally at least once a week. Only 16% say they have never used it
56% of UK journalists say they use AI professionally at least once a week. Only 16% say they have never used it
November 27, 2025 at 7:45 AM
1️⃣ How often is AI used?
56% of UK journalists say they use AI professionally at least once a week. Only 16% say they have never used it
56% of UK journalists say they use AI professionally at least once a week. Only 16% say they have never used it
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
November 27, 2025 at 7:45 AM
We just published a new report on how UK journalists are adopting AI in their work
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Authored by @neilthurman.bsky.social @sinatk.bsky.social & @richardfletcher.bsky.social, it's based on a survey conducted in 2024
Read in full
reutersinstitute.politics.ox.ac.uk/ai-adoption-...
10 findings in thread
Where do influencers have the biggest impact on news on social media? In general, people in countries in Asia, Africa and Latin America pay more attention to creators than mainstream media accounts. @mitalilive.bsky.social explains
🔗Full report
reutersinstitute.politics.ox.ac.uk/news-creator...
🔗Full report
reutersinstitute.politics.ox.ac.uk/news-creator...
November 21, 2025 at 3:29 PM
Where do influencers have the biggest impact on news on social media? In general, people in countries in Asia, Africa and Latin America pay more attention to creators than mainstream media accounts. @mitalilive.bsky.social explains
🔗Full report
reutersinstitute.politics.ox.ac.uk/news-creator...
🔗Full report
reutersinstitute.politics.ox.ac.uk/news-creator...
We are thrilled to announce that Joshua Ogawa, Head of AI and Visual Strategy at Nikkei's Editorial Division, has joined our Advisory Board
His appointment will expand the geographical reach of the board and provide expertise on a crucial issue
reutersinstitute.politics.ox.ac.uk/news/nikkei-...
His appointment will expand the geographical reach of the board and provide expertise on a crucial issue
reutersinstitute.politics.ox.ac.uk/news/nikkei-...
November 14, 2025 at 11:43 AM
We are thrilled to announce that Joshua Ogawa, Head of AI and Visual Strategy at Nikkei's Editorial Division, has joined our Advisory Board
His appointment will expand the geographical reach of the board and provide expertise on a crucial issue
reutersinstitute.politics.ox.ac.uk/news/nikkei-...
His appointment will expand the geographical reach of the board and provide expertise on a crucial issue
reutersinstitute.politics.ox.ac.uk/news/nikkei-...
Who will be our follower 10K on Instagram?
You can keep in touch with the work of the Reuters Institute also on that network.
📱 Follow us by clicking in this link
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You can keep in touch with the work of the Reuters Institute also on that network.
📱 Follow us by clicking in this link
www.instagram.com/reutersinsti...
November 13, 2025 at 11:56 AM
Who will be our follower 10K on Instagram?
You can keep in touch with the work of the Reuters Institute also on that network.
📱 Follow us by clicking in this link
www.instagram.com/reutersinsti...
You can keep in touch with the work of the Reuters Institute also on that network.
📱 Follow us by clicking in this link
www.instagram.com/reutersinsti...
The latest edition of our daily roundup on journalism features readings on podcasting, US public radio, misinformation in India and the news that Sami Hamdi is set to be freed
Click to read, share and subscribe
www.linkedin.com/pulse/journa...
Click to read, share and subscribe
www.linkedin.com/pulse/journa...
November 12, 2025 at 10:47 AM
The latest edition of our daily roundup on journalism features readings on podcasting, US public radio, misinformation in India and the news that Sami Hamdi is set to be freed
Click to read, share and subscribe
www.linkedin.com/pulse/journa...
Click to read, share and subscribe
www.linkedin.com/pulse/journa...
For example, are you looking for a specific source? How about a Brazilian ocean scientist that can speak Spanish? We got you covered.
This publicly available, searchable database features 1000+ climate scientists and experts from Asia, Latin America, Africa and the Pacific
This publicly available, searchable database features 1000+ climate scientists and experts from Asia, Latin America, Africa and the Pacific
November 11, 2025 at 12:20 PM
For example, are you looking for a specific source? How about a Brazilian ocean scientist that can speak Spanish? We got you covered.
This publicly available, searchable database features 1000+ climate scientists and experts from Asia, Latin America, Africa and the Pacific
This publicly available, searchable database features 1000+ climate scientists and experts from Asia, Latin America, Africa and the Pacific
Climate change is a global issue, yet voices from the global south are often underrepresented. The database helps journalists reporting on climate change to connect with experts from the global south, enabling them to tell richer and fuller stories
November 11, 2025 at 12:20 PM
Climate change is a global issue, yet voices from the global south are often underrepresented. The database helps journalists reporting on climate change to connect with experts from the global south, enabling them to tell richer and fuller stories
4️⃣ The BBC is the only online news provider in the UK more widely used as a source of online news than search engines and social media, which are increasingly important and popular ways for people to find and access online news
November 10, 2025 at 5:07 PM
4️⃣ The BBC is the only online news provider in the UK more widely used as a source of online news than search engines and social media, which are increasingly important and popular ways for people to find and access online news
3️⃣ While widely used, the BBC has lower reach among younger people and people with more limited formal education. Like other news organisations, its news audience tends to skew towards older people and those with higher levels of education
November 10, 2025 at 5:07 PM
3️⃣ While widely used, the BBC has lower reach among younger people and people with more limited formal education. Like other news organisations, its news audience tends to skew towards older people and those with higher levels of education
2️⃣ The BBC is one of the most trusted news brands in the UK, with 60% saying they trust it. The BBC is slightly more trusted by centrist and leftist Brits (67%) than by people who identify with the political right (47%). But it's still more trusted within the right than right-leaning newspapers
November 10, 2025 at 5:07 PM
2️⃣ The BBC is one of the most trusted news brands in the UK, with 60% saying they trust it. The BBC is slightly more trusted by centrist and leftist Brits (67%) than by people who identify with the political right (47%). But it's still more trusted within the right than right-leaning newspapers
1️⃣ The BBC is by far the most widely used source of news in the UK both online and offline, and it is more widely used as a source of news than many public service media around Europe. It is also the most popular source of news among both Conservative and Labour voters
November 10, 2025 at 5:07 PM
1️⃣ The BBC is by far the most widely used source of news in the UK both online and offline, and it is more widely used as a source of news than many public service media around Europe. It is also the most popular source of news among both Conservative and Labour voters
As the BBC faces fresh scrutiny, what does our research say about it?
Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020
📱 Full piece here buff.ly/iLaMzHa
🧵 4 findings in thread
Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020
📱 Full piece here buff.ly/iLaMzHa
🧵 4 findings in thread
November 10, 2025 at 5:07 PM
As the BBC faces fresh scrutiny, what does our research say about it?
Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020
📱 Full piece here buff.ly/iLaMzHa
🧵 4 findings in thread
Here's an updated version of a piece by @rasmuskleis.bsky.social @annisch.bsky.social @richardfletcher.bsky.social and Craig T. Robertson originally published in 2020
📱 Full piece here buff.ly/iLaMzHa
🧵 4 findings in thread
Photographer @michaelchristbrown.bsky.social joined us to discuss his upcoming project The Difference Between Bullets and Stones, uniting his photography of the West Bank with poetry of @mosababutoha.bsky.social from Gaza.
Full video and summary: reutersinstitute.politics.ox.ac.uk/calendar/bey...
Full video and summary: reutersinstitute.politics.ox.ac.uk/calendar/bey...
November 7, 2025 at 3:34 PM
Photographer @michaelchristbrown.bsky.social joined us to discuss his upcoming project The Difference Between Bullets and Stones, uniting his photography of the West Bank with poetry of @mosababutoha.bsky.social from Gaza.
Full video and summary: reutersinstitute.politics.ox.ac.uk/calendar/bey...
Full video and summary: reutersinstitute.politics.ox.ac.uk/calendar/bey...
Our report on news creators identifies the top 15 news influencers in 24 countries
The UK list includes right-wing and left-wing commentators, TV news anchors (Robert Peston, Andrew Neil) and people doing explainers. Joe Rogan sits at the top and Nigel Farage is #10
The only woman is Beth Rigby
The UK list includes right-wing and left-wing commentators, TV news anchors (Robert Peston, Andrew Neil) and people doing explainers. Joe Rogan sits at the top and Nigel Farage is #10
The only woman is Beth Rigby
October 31, 2025 at 10:58 AM
Our report on news creators identifies the top 15 news influencers in 24 countries
The UK list includes right-wing and left-wing commentators, TV news anchors (Robert Peston, Andrew Neil) and people doing explainers. Joe Rogan sits at the top and Nigel Farage is #10
The only woman is Beth Rigby
The UK list includes right-wing and left-wing commentators, TV news anchors (Robert Peston, Andrew Neil) and people doing explainers. Joe Rogan sits at the top and Nigel Farage is #10
The only woman is Beth Rigby
Finally, politicians are also frequently mentioned by respondents in the context of news sources on social media and have significant followings. Many politicians are also content creators who shape public debates. Some content creators have become politicians, and vice versa.
🇺🇸 See the US list
🇺🇸 See the US list
October 29, 2025 at 2:54 PM
Finally, politicians are also frequently mentioned by respondents in the context of news sources on social media and have significant followings. Many politicians are also content creators who shape public debates. Some content creators have become politicians, and vice versa.
🇺🇸 See the US list
🇺🇸 See the US list