Rand Fishkin
randfish.bsky.social
Rand Fishkin
@randfish.bsky.social
Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Geraldine's husband.
NEW in SparkToro today: Take Action

16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls.

Anyone can try it free starting now 👇
November 12, 2025 at 7:01 PM
Nice! Audience research gets a mention 😎😎😎
October 29, 2025 at 7:37 AM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz

Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
"You need to use AI to make your marketing tasks more efficient."
- everyone's boss right now

I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to test, email me. Details 👇
October 21, 2025 at 5:17 PM
My friend, @wilreynolds.bsky.social runs an 8-figure agency. Last year, he lost his entire marketing team. Uh-oh.

What does he do?... Take it over personally, and somehow manages to 10X their results.

Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇
October 2, 2025 at 7:29 PM
My buddy @seattlefoodgeek.bsky.social made the world's first ultrasonic chef's knife.

It launches today: seattleultrasonics.com but I got one last night 😎🤫👇
September 18, 2025 at 4:49 PM
Founders & marketers are way too scared to talk publicly about their values, ethics, or politics.

I joined @alainashearer.bsky.social's Citizen Rebel podcast to explain why it's a marketing superpower to piss some people off while appealing to others: www.youtube.com/watch?v=DLtv...
September 9, 2025 at 5:22 PM
NEW research: sparktoro.com/blog/new-res...

Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared

Trust me, you don't want to miss it 😉👇
August 26, 2025 at 7:39 AM