Rand Fishkin
@randfish.bsky.social
Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Geraldine's husband.
NEW in SparkToro today: Take Action
16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls.
Anyone can try it free starting now 👇
16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls.
Anyone can try it free starting now 👇
November 12, 2025 at 7:01 PM
NEW in SparkToro today: Take Action
16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls.
Anyone can try it free starting now 👇
16 common marketing tasks (from PR pitches to content ideation to landing page suggestions) made easier by combining real audience data + LLM calls.
Anyone can try it free starting now 👇
DONATE here: www.sleepout.org/participants...
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
November 11, 2025 at 5:01 PM
DONATE here: www.sleepout.org/participants...
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
Next week, I'm chipping in $6,500 and sleeping outside in the freezing Philly cold w @wilreynolds.bsky.social, not b/c I want to (dear god I am not built for sleeping outside in a cardboard box 😅🥶), but b/c it's important.
Would 💗 your support
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
November 4, 2025 at 2:15 PM
No. Your Twitter traffic did NOT double overnight.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
What happened?
Twitter's been stagnating/declining since 2023
The growth team growth hacked (making links auto-open in webview)
They hope marketers will fall for it & pay more attention again.
But, it's nothing more than smoke & mirrors.
I *know* Google Alerts is aware of these brand mentions for my company. And yet... 😡😤😒😠🤬 they won't send me alerts. It's inexplicable. Google (the search engine) clearly has these URLs indexed, so what gives? Mystifying. Thank goodness for🔔🐭
October 29, 2025 at 1:56 PM
I *know* Google Alerts is aware of these brand mentions for my company. And yet... 😡😤😒😠🤬 they won't send me alerts. It's inexplicable. Google (the search engine) clearly has these URLs indexed, so what gives? Mystifying. Thank goodness for🔔🐭
Nice! Audience research gets a mention 😎😎😎
October 29, 2025 at 7:37 AM
Nice! Audience research gets a mention 😎😎😎
Looking good @thekraken.bsky.social !
October 29, 2025 at 7:14 AM
Looking good @thekraken.bsky.social !
I've got a new job today: alertmouse.com
Not leaving my other jobs, but alongside my friends Adam & Nathan, we built a "what if Google Alerts was really good?" product.
Your first alert is free forever; I suspect that if Google's let you down the way it has me, you'll like it a lot 😎👇
Not leaving my other jobs, but alongside my friends Adam & Nathan, we built a "what if Google Alerts was really good?" product.
Your first alert is free forever; I suspect that if Google's let you down the way it has me, you'll like it a lot 😎👇
October 28, 2025 at 8:12 AM
I've got a new job today: alertmouse.com
Not leaving my other jobs, but alongside my friends Adam & Nathan, we built a "what if Google Alerts was really good?" product.
Your first alert is free forever; I suspect that if Google's let you down the way it has me, you'll like it a lot 😎👇
Not leaving my other jobs, but alongside my friends Adam & Nathan, we built a "what if Google Alerts was really good?" product.
Your first alert is free forever; I suspect that if Google's let you down the way it has me, you'll like it a lot 😎👇
This week I made a distinctly American variant of risotto that was, unquestionably, one of the most beautiful things I've ever plated.
But... Gotta say it wasn't my favorite. I fell for an Instagram recipe based on looks > flavor. Still good just not *great*.
But... Gotta say it wasn't my favorite. I fell for an Instagram recipe based on looks > flavor. Still good just not *great*.
October 23, 2025 at 11:59 PM
This week I made a distinctly American variant of risotto that was, unquestionably, one of the most beautiful things I've ever plated.
But... Gotta say it wasn't my favorite. I fell for an Instagram recipe based on looks > flavor. Still good just not *great*.
But... Gotta say it wasn't my favorite. I fell for an Instagram recipe based on looks > flavor. Still good just not *great*.
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
"You need to use AI to make your marketing tasks more efficient."
- everyone's boss right now
I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to test, email me. Details 👇
- everyone's boss right now
I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to test, email me. Details 👇
October 21, 2025 at 5:17 PM
"You need to use AI to make your marketing tasks more efficient."
- everyone's boss right now
I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to test, email me. Details 👇
- everyone's boss right now
I've been notably skeptical of AI, but begrudgingly admit... sometimes it's helpful. So, we built a "Take Action" SparkToro feature. If you're up to test, email me. Details 👇
Seattle! C'mon down to SparkTogether tomorrow. The weather's fine. The venue's lovely. The fits are poppin'.
sparktoro.com/sparktogether
sparktoro.com/sparktogether
October 15, 2025 at 9:06 PM
Seattle! C'mon down to SparkTogether tomorrow. The weather's fine. The venue's lovely. The fits are poppin'.
sparktoro.com/sparktogether
sparktoro.com/sparktogether
This was one of the most popular blog posts I wrote in SparkToro's early years: sparktoro.com/blog/the-sec...
So, I'm sharing it again.
It's about Spaghetti all Carbonara, but actually about how to get better at almost anything rather than looking for "that one secret."
So, I'm sharing it again.
It's about Spaghetti all Carbonara, but actually about how to get better at almost anything rather than looking for "that one secret."
October 13, 2025 at 5:41 PM
This was one of the most popular blog posts I wrote in SparkToro's early years: sparktoro.com/blog/the-sec...
So, I'm sharing it again.
It's about Spaghetti all Carbonara, but actually about how to get better at almost anything rather than looking for "that one secret."
So, I'm sharing it again.
It's about Spaghetti all Carbonara, but actually about how to get better at almost anything rather than looking for "that one secret."
Friend sent us this photo from yesterday's Bump In the Night Market. Might be the greatest Seattle street shot I've ever seen
October 11, 2025 at 10:58 PM
Friend sent us this photo from yesterday's Bump In the Night Market. Might be the greatest Seattle street shot I've ever seen
Pretty proud of this About/Contact Us page
(for an upcoming side project that, hopefully, launches next week)
(for an upcoming side project that, hopefully, launches next week)
October 6, 2025 at 5:48 PM
Pretty proud of this About/Contact Us page
(for an upcoming side project that, hopefully, launches next week)
(for an upcoming side project that, hopefully, launches next week)
Not sure when this will come crashing down, but it will.
Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.
Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.
October 6, 2025 at 5:33 PM
Not sure when this will come crashing down, but it will.
Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.
Maybe this is what everyone means when they say "AI will take jobs?" - like... the AI isn't replacing jobs, but the AI bubble will be a force of massive economic destruction that ripples through markets for years.
My friend, @wilreynolds.bsky.social runs an 8-figure agency. Last year, he lost his entire marketing team. Uh-oh.
What does he do?... Take it over personally, and somehow manages to 10X their results.
Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇
What does he do?... Take it over personally, and somehow manages to 10X their results.
Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇
October 2, 2025 at 7:29 PM
My friend, @wilreynolds.bsky.social runs an 8-figure agency. Last year, he lost his entire marketing team. Uh-oh.
What does he do?... Take it over personally, and somehow manages to 10X their results.
Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇
What does he do?... Take it over personally, and somehow manages to 10X their results.
Hear him tell the real story, with numbers, NO RECORDING, at SparkTogether Oct 16. 👇
"You’d like to think that the conversion of TikTok into a far right wing space will cause a mass exodus of ethical people off the platform, but as we’ve seen with Twitter that’s not something you can rely on."
www.techdirt.com/2025/09/30/t...
www.techdirt.com/2025/09/30/t...
September 30, 2025 at 5:19 PM
"You’d like to think that the conversion of TikTok into a far right wing space will cause a mass exodus of ethical people off the platform, but as we’ve seen with Twitter that’s not something you can rely on."
www.techdirt.com/2025/09/30/t...
www.techdirt.com/2025/09/30/t...
My buddy @seattlefoodgeek.bsky.social made the world's first ultrasonic chef's knife.
It launches today: seattleultrasonics.com but I got one last night 😎🤫👇
It launches today: seattleultrasonics.com but I got one last night 😎🤫👇
September 18, 2025 at 4:49 PM
My buddy @seattlefoodgeek.bsky.social made the world's first ultrasonic chef's knife.
It launches today: seattleultrasonics.com but I got one last night 😎🤫👇
It launches today: seattleultrasonics.com but I got one last night 😎🤫👇
Founders & marketers are way too scared to talk publicly about their values, ethics, or politics.
I joined @alainashearer.bsky.social's Citizen Rebel podcast to explain why it's a marketing superpower to piss some people off while appealing to others: www.youtube.com/watch?v=DLtv...
I joined @alainashearer.bsky.social's Citizen Rebel podcast to explain why it's a marketing superpower to piss some people off while appealing to others: www.youtube.com/watch?v=DLtv...
September 9, 2025 at 5:22 PM
Founders & marketers are way too scared to talk publicly about their values, ethics, or politics.
I joined @alainashearer.bsky.social's Citizen Rebel podcast to explain why it's a marketing superpower to piss some people off while appealing to others: www.youtube.com/watch?v=DLtv...
I joined @alainashearer.bsky.social's Citizen Rebel podcast to explain why it's a marketing superpower to piss some people off while appealing to others: www.youtube.com/watch?v=DLtv...
11AM tomorrow: datos.live/event/datos-...
These 4 charts? Just a teaser.
We've got 30+ more to share with you about the state of traditional search, AI tools, e-commerce sites, and content platforms, and how user behavior is changing. Get the charts. Get the recording. Register, friends! 😉😎
These 4 charts? Just a teaser.
We've got 30+ more to share with you about the state of traditional search, AI tools, e-commerce sites, and content platforms, and how user behavior is changing. Get the charts. Get the recording. Register, friends! 😉😎
September 2, 2025 at 5:44 PM
11AM tomorrow: datos.live/event/datos-...
These 4 charts? Just a teaser.
We've got 30+ more to share with you about the state of traditional search, AI tools, e-commerce sites, and content platforms, and how user behavior is changing. Get the charts. Get the recording. Register, friends! 😉😎
These 4 charts? Just a teaser.
We've got 30+ more to share with you about the state of traditional search, AI tools, e-commerce sites, and content platforms, and how user behavior is changing. Get the charts. Get the recording. Register, friends! 😉😎
www.irishtimes.com/ireland/dubl...
I want to know everything about this person.
I want to know everything about this person.
August 30, 2025 at 10:54 PM
www.irishtimes.com/ireland/dubl...
I want to know everything about this person.
I want to know everything about this person.
Now let's compare growth rates of AI tool visits to the volume of searches on traditional engines.
AI tools - growing, but a declining rate of growth. May and June's growth rates were 1.03X prior months.
Traditional search - grew ~1.1X in 2024, flat in 2025
Side by side 👇
AI tools - growing, but a declining rate of growth. May and June's growth rates were 1.03X prior months.
Traditional search - grew ~1.1X in 2024, flat in 2025
Side by side 👇
August 27, 2025 at 7:31 PM
Now let's compare growth rates of AI tool visits to the volume of searches on traditional engines.
AI tools - growing, but a declining rate of growth. May and June's growth rates were 1.03X prior months.
Traditional search - grew ~1.1X in 2024, flat in 2025
Side by side 👇
AI tools - growing, but a declining rate of growth. May and June's growth rates were 1.03X prior months.
Traditional search - grew ~1.1X in 2024, flat in 2025
Side by side 👇
And here's the % of Americans using traditional search engines...
No search activity: 5%
1-3 visits/month: 3%
4-9 visits/month: 6%
10+ visits/month: 86%
How that's changed since 2023 👇
No search activity: 5%
1-3 visits/month: 3%
4-9 visits/month: 6%
10+ visits/month: 86%
How that's changed since 2023 👇
August 27, 2025 at 7:27 PM
And here's the % of Americans using traditional search engines...
No search activity: 5%
1-3 visits/month: 3%
4-9 visits/month: 6%
10+ visits/month: 86%
How that's changed since 2023 👇
No search activity: 5%
1-3 visits/month: 3%
4-9 visits/month: 6%
10+ visits/month: 86%
How that's changed since 2023 👇
% of Americans who...
Don't use AI tools at all: 62%
Use AI tools 1-3X/month: 9%
Use AI tools 4-9X/month: 8%
Use AI tools 10X+/month: 21%
How that's changed since 2023 👇
Don't use AI tools at all: 62%
Use AI tools 1-3X/month: 9%
Use AI tools 4-9X/month: 8%
Use AI tools 10X+/month: 21%
How that's changed since 2023 👇
August 27, 2025 at 7:23 PM
% of Americans who...
Don't use AI tools at all: 62%
Use AI tools 1-3X/month: 9%
Use AI tools 4-9X/month: 8%
Use AI tools 10X+/month: 21%
How that's changed since 2023 👇
Don't use AI tools at all: 62%
Use AI tools 1-3X/month: 9%
Use AI tools 4-9X/month: 8%
Use AI tools 10X+/month: 21%
How that's changed since 2023 👇
NEW research: sparktoro.com/blog/new-res...
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
August 26, 2025 at 7:39 AM
NEW research: sparktoro.com/blog/new-res...
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇
Thanks to @LiveDatos, we've got remarkable charts showing:
- The changing growth rate of AI tool use
- Distribution of AI usage
- How traditional search engines have fared
Trust me, you don't want to miss it 😉👇