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pymc-labs.bsky.social
PyMC Labs
@pymc-labs.bsky.social
The Bayesian Consultancy • Using PyMC to solve your most challenging data science problems • http://pymc-labs.com
Join us tomorrow at Python Ireland’s PyCon 2025 for a talk with Nathaniel Ford on Bayesian workflows with PyMC.

Learn iterative refinement, robust SEM modeling, and the craft behind meaningful statistical discovery.

#PyCon2025 #PyMC #DataScience
November 14, 2025 at 8:16 PM
Can an LLM evaluate ad creative? 🎙️

Our Partner Luca Fiaschi joins Eric Seufert on the Mobile Dev Memo podcast to discuss our recent research paper with Colgate-Palmolive on using LLMs & Synthetic consumers to score product concepts.

Upcoming Webinar dub.link/QAWtWPD
November 7, 2025 at 8:39 PM
Can AI really replicate human purchase intent?

Our viral study with Colgate showed that LLMs + Semantic Similarity Rating (SSR) can match human intent with up to 90% reliability.

Join PyMC Labs to explore how Synthetic Consumers are redefining research

👉 dub.link/bmLh5Yu
November 4, 2025 at 7:53 PM
¡Los modelos también hablan español!
PyMC Marketing ya está disponible en español 🎉

And for our non-Spanish speakers 🌍
PyMC Marketing is now live in Spanish!

🧩 Explore: dub.link/kR00Qtz
#PyMC #OpenSource #MarketingAnalytics
November 3, 2025 at 3:39 PM
Who you gonna call when your model’s haunted by unexplained variance? 👻

PyMC Labs.

🎃 Happy Halloween from the PyMC Labs team,
Stay spooky, stay Bayesian.

#Halloween #DataScience #PyMC
October 31, 2025 at 5:11 PM
Measuring how brand awareness or reach drives business results is tough.

The new notebook in PyMC-Marketing v0.17.0 uses causal reasoning + joint models to connect upper-funnel efforts to real outcomes.

🧩𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗼𝗻 𝗚𝗶𝘁𝗛𝘂𝗯: dub.link/sOQNdUp

#MarketingAnalytics #CausalInference #PyMC #OpenSource
October 30, 2025 at 1:12 PM
We're excited to highlight Multi-Objective Optimization in PyMC-Marketing v0.17.!

A Bayesian way to balance multiple marketing goals, conversions, engagement, budget, and find the best trade-offs.

🧩 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗼𝗻 𝗚𝗶𝘁𝗛𝘂𝗯: dub.link/BTafbmI
#PyMC
October 29, 2025 at 1:34 PM
This week at @odsc.bsky.social AI West 2025, we're hosting a hands-on #PyTensor tutorial!

Learn how the computational graph library powering #PyMC makes probabilistic models scalable & efficient, supports complex inference, and drives real-world AI decisions.

See you there!

#ODSC2025
October 28, 2025 at 1:00 PM
We're excited to highlight ShiftedBetaGeoModel (sBG) in PyMC-Marketing v0.17.0!

Predict customer retention, model cohorts, and make smarter CLV-driven decisions — all with a single Bayesian model

🧩 Check it out: dub.link/XT90Xpw
#PyMC #CohortAnalysis #CustomerAnalytics
October 24, 2025 at 1:03 PM
Customer Lifetime Value (CLV) is critical, but calculating it takes weeks of data wrangling & modeling.

Meet the CLV Agent from PyMC Labs: built on Bayesian foundations to automate CLV analysis end-to-end.

Alpha access now open — limited spots.
👉Reach out at [email protected]
October 23, 2025 at 12:42 PM
PyMC-Marketing v0.17.0 is live!

Introducing the Causal Discovery Class: a target-oriented Bayesian approach to reveal true cause-and-effect in marketing data.

🔹 Identify real performance drivers
🔹 Make smarter, data-driven decisions

👉 Now on Github dub.link/BeACYbZ
October 22, 2025 at 2:51 PM
The countdown has started!

Join us this Thursday, Oct 23 to learn how to build production-ready Marketing Mix Models (MMMs) with fivetran + PyMC-Marketing.

🔗 Register: dub.link/u4MM50H

#MarketingAnalytics #MMM #BayesianModeling #Fivetran #PyMCLabs
October 21, 2025 at 4:12 PM
“Why does #PyMC-Marketing outperform #Meridian in accuracy?”

It comes down to design: efficient likelihood functions, Fourier seasonality, and a model structure built for real-world data.

Watch the full webinar 👉 dub.link/sk5J8Qgff
October 17, 2025 at 1:04 PM
Join PyMC Labs & Fivetran to see a complete end-to-end Bayesian #MMM pipeline in action.

Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.

Register: dub.link/u4MM50H

#MarketingScience #PyMCLabs
October 13, 2025 at 1:08 PM
Can AI run your marketing engine?

Join #PyMC Labs, [Plan.Net](plan.net) Group & THE MARCOM ENGINE at #InnoDay25 to explore how Bayesian agents orchestrate the entire marketing value chain — turning marketing into a measurable growth engine.

🔗 dub.link/w9cogEJ
October 10, 2025 at 1:57 PM
Can #LLMs really estimate prices, and why does it matter for business?

At #PyMC Labs, we built a “Price is Right” inspired benchmark testing models’ price knowledge & strategy.

Results show accuracy isn’t enough; reasoning matters.

Explore 👉 dub.link/CbLASs6
October 6, 2025 at 1:11 PM
You’ve been saying you’ll learn #Bayesian modeling someday. Make someday 𝐭𝐨𝐝𝐚𝐲.

The next 𝐀𝐩𝐩𝐥𝐢𝐞𝐝 𝐁𝐚𝐲𝐞𝐬𝐢𝐚𝐧 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 from #PyMC Labs begins October 6 and registration closes this week.

Secure your spot now: dub.link/yhoQ7tF
October 2, 2025 at 1:03 PM
Join Rob Zinkov at #PyDataAmsterdam 10th Anniversary on Sep 26, 1:20 PM for a beginner-friendly #PyMC sprint.

Learn, contribute, and connect with the community!

#PyTensor
September 24, 2025 at 12:39 PM
Last week, we published the most comprehensive #PyMC-Marketing vs. #Meridian benchmark to date.

𝐎𝐧 𝐎𝐜𝐭 𝟏, join our 𝐥𝐢𝐯𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 to go deeper into the findings & their impact on #MMM.

🗓️ Register: dub.link/rgm4PzI
👉Check the Benchmark: dub.link/CLWnkdf
September 23, 2025 at 1:04 PM
When learning #Bayesian modeling, great teaching 𝑎𝑛𝑑 great resources matter.

Hear from Bartłomiej, a workshop alum, on how the Applied Bayesian Modeling Workshop gave him practical tools to keep using.

𝐍𝐞𝐱𝐭 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐎𝐜𝐭 𝟔 → dub.link/UuDaiQk
September 22, 2025 at 1:01 PM
Most ML models predict, but don’t show how certain those predictions are.

#Bayesian methods with #PyMC change that.

Tonight in Montreal, Christopher Fonnesbeck will show how to model uncertainty with practical workflows + live coding.

🔗 dub.link/P2iaD9M
September 18, 2025 at 1:01 PM
𝐋𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐁𝐚𝐲𝐞𝐬𝐢𝐚𝐧 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐜𝐚𝐧 𝐛𝐞 𝐬𝐥𝐨𝐰.

Hear how Leonardo leveled up in the Applied Bayesian Modeling Workshop.

Next cohort starting Oct 6: dub.link/admGEW9

#BayesianModeling #PyMC #MCMC
September 16, 2025 at 12:57 PM
Most data scientists model. Few master uncertainty.

Join our Oct 6 Applied #Bayesian Modeling Workshop & level up.

👉 dub.link/QWC7F2N
September 9, 2025 at 1:15 PM
PyMC-Marketing 0.16.0 is live!
Sensitivity analysis, #Fivetran loaders & more.

Available now on GitHub
👉 dub.link/bGBLG2V

#Bayesian #MMM #PyMC
September 8, 2025 at 12:46 PM
We had an incredible time at PyData Berlin ✨

Such a vibrant community, from the conversations and presentations to the speakers and attendees, the energy was just amazing.

A huge thank you to @pydata.bsky.social for continuing to nurture a community that inspires and connects us all!🙌
September 5, 2025 at 1:20 PM