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pymc-labs.bsky.social
PyMC Labs
@pymc-labs.bsky.social
The Bayesian Consultancy • Using PyMC to solve your most challenging data science problems • http://pymc-labs.com
Join us tomorrow at Python Ireland’s PyCon 2025 for a talk with Nathaniel Ford on Bayesian workflows with PyMC.

Learn iterative refinement, robust SEM modeling, and the craft behind meaningful statistical discovery.

#PyCon2025 #PyMC #DataScience
November 14, 2025 at 8:16 PM
Can an LLM evaluate ad creative? 🎙️

Our Partner Luca Fiaschi joins Eric Seufert on the Mobile Dev Memo podcast to discuss our recent research paper with Colgate-Palmolive on using LLMs & Synthetic consumers to score product concepts.

Upcoming Webinar dub.link/QAWtWPD
November 7, 2025 at 8:39 PM
Can AI really replicate human purchase intent?

Our viral study with Colgate showed that LLMs + Semantic Similarity Rating (SSR) can match human intent with up to 90% reliability.

Join PyMC Labs to explore how Synthetic Consumers are redefining research

👉 dub.link/bmLh5Yu
November 4, 2025 at 7:53 PM
¡Los modelos también hablan español!
PyMC Marketing ya está disponible en español 🎉

And for our non-Spanish speakers 🌍
PyMC Marketing is now live in Spanish!

🧩 Explore: dub.link/kR00Qtz
#PyMC #OpenSource #MarketingAnalytics
November 3, 2025 at 3:39 PM
Who you gonna call when your model’s haunted by unexplained variance? 👻

PyMC Labs.

🎃 Happy Halloween from the PyMC Labs team,
Stay spooky, stay Bayesian.

#Halloween #DataScience #PyMC
October 31, 2025 at 5:11 PM
Measuring how brand awareness or reach drives business results is tough.

The new notebook in PyMC-Marketing v0.17.0 uses causal reasoning + joint models to connect upper-funnel efforts to real outcomes.

🧩𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗼𝗻 𝗚𝗶𝘁𝗛𝘂𝗯: dub.link/sOQNdUp

#MarketingAnalytics #CausalInference #PyMC #OpenSource
October 30, 2025 at 1:12 PM
We're excited to highlight Multi-Objective Optimization in PyMC-Marketing v0.17.!

A Bayesian way to balance multiple marketing goals, conversions, engagement, budget, and find the best trade-offs.

🧩 𝗔𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗼𝗻 𝗚𝗶𝘁𝗛𝘂𝗯: dub.link/BTafbmI
#PyMC
October 29, 2025 at 1:34 PM
This week at @odsc.bsky.social AI West 2025, we're hosting a hands-on #PyTensor tutorial!

Learn how the computational graph library powering #PyMC makes probabilistic models scalable & efficient, supports complex inference, and drives real-world AI decisions.

See you there!

#ODSC2025
October 28, 2025 at 1:00 PM
Is your product innovation truly driving growth, or just shifting sales around?

Discover how causal sales analytics with nested logit models helps brands separate incremental growth from cannibalization

Read more 👉 dub.link/aIA5MYv
Causal sales analytics: A deep-dive on discrete choice modeling
This post explores how PyMC Labs applied a discrete choice modeling framework to solve a challenging causal sales analytics problem for Colgate-Palmolive. The basic multinomial discrete choice model i...
dub.link
October 28, 2025 at 9:50 AM
Most dashboards show correlations, not causation
A mistake that can cost millions.

Social media may boost awareness → visits → sale
Optimize the wrong step & budgets are wasted.

AI-powered causal discovery reveals what truly drives results. Read more: dub.link/Bl9VkHB
Unraveling Cause-and-Effect With AI: A Step Towards Automated Intelligent Causal Discovery
dub.link
October 27, 2025 at 12:57 PM
We're excited to highlight ShiftedBetaGeoModel (sBG) in PyMC-Marketing v0.17.0!

Predict customer retention, model cohorts, and make smarter CLV-driven decisions — all with a single Bayesian model

🧩 Check it out: dub.link/XT90Xpw
#PyMC #CohortAnalysis #CustomerAnalytics
October 24, 2025 at 1:03 PM
Customer Lifetime Value (CLV) is critical, but calculating it takes weeks of data wrangling & modeling.

Meet the CLV Agent from PyMC Labs: built on Bayesian foundations to automate CLV analysis end-to-end.

Alpha access now open — limited spots.
👉Reach out at [email protected]
October 23, 2025 at 12:42 PM
PyMC-Marketing v0.17.0 is live!

Introducing the Causal Discovery Class: a target-oriented Bayesian approach to reveal true cause-and-effect in marketing data.

🔹 Identify real performance drivers
🔹 Make smarter, data-driven decisions

👉 Now on Github dub.link/BeACYbZ
October 22, 2025 at 2:51 PM
The countdown has started!

Join us this Thursday, Oct 23 to learn how to build production-ready Marketing Mix Models (MMMs) with fivetran + PyMC-Marketing.

🔗 Register: dub.link/u4MM50H

#MarketingAnalytics #MMM #BayesianModeling #Fivetran #PyMCLabs
October 21, 2025 at 4:12 PM
“Why does #PyMC-Marketing outperform #Meridian in accuracy?”

It comes down to design: efficient likelihood functions, Fourier seasonality, and a model structure built for real-world data.

Watch the full webinar 👉 dub.link/sk5J8Qgff
October 17, 2025 at 1:04 PM
We just published a 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗚𝘂𝗶𝗱𝗲 on Marketing Mix Modeling (MMM) — what it is, how it works, and why Bayesian methods are changing how teams measure marketing impact.

Includes a breakdown of tools, methods, and real-world examples.

👉 dub.link/Wlz30Zc
Marketing Mix Modeling : A Complete guide
This blog explains how Marketing Mix Modeling separates base and incremental sales, adds lag and saturation effects, and uses Bayesian methods to handle uncertainty. It also shows how these ideas are ...
dub.link
October 15, 2025 at 12:54 PM
Join PyMC Labs & Fivetran to see a complete end-to-end Bayesian #MMM pipeline in action.

Automate data ingestion, prepare model-ready datasets, and run Bayesian inference .. all in one seamless workflow.

Register: dub.link/u4MM50H

#MarketingScience #PyMCLabs
October 13, 2025 at 1:08 PM
Can AI run your marketing engine?

Join #PyMC Labs, [Plan.Net](plan.net) Group & THE MARCOM ENGINE at #InnoDay25 to explore how Bayesian agents orchestrate the entire marketing value chain — turning marketing into a measurable growth engine.

🔗 dub.link/w9cogEJ
October 10, 2025 at 1:57 PM
What if your next product test didn’t need a human panel?

New research by #PyMC Labs & #Colgate-Palmolive shows LLMs can replicate human survey patterns with 90%+ accuracy—no fine-tuning, no panels, no bias.

Read the white paper: dub.link/ifoZHIR
#SyntheticConsumers
AI-based Customer Research: Faster & Cheaper Surveys with Synthetic Consumers
dub.link
October 10, 2025 at 12:51 PM
Can #LLMs really estimate prices, and why does it matter for business?

At #PyMC Labs, we built a “Price is Right” inspired benchmark testing models’ price knowledge & strategy.

Results show accuracy isn’t enough; reasoning matters.

Explore 👉 dub.link/CbLASs6
October 6, 2025 at 1:11 PM
You’ve been saying you’ll learn #Bayesian modeling someday. Make someday 𝐭𝐨𝐝𝐚𝐲.

The next 𝐀𝐩𝐩𝐥𝐢𝐞𝐝 𝐁𝐚𝐲𝐞𝐬𝐢𝐚𝐧 𝐌𝐨𝐝𝐞𝐥𝐢𝐧𝐠 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩 from #PyMC Labs begins October 6 and registration closes this week.

Secure your spot now: dub.link/yhoQ7tF
October 2, 2025 at 1:03 PM
Final session of our #PyTensor Workshop is live!

Discover custom rewrites, speed up diagonal matrix inversions 80x, and see a mini-PyMC in action - one graph powering the full Bayesian workflow.

Watch here: dub.link/WRFuYtp

#PyMC #Python #ML #DataScience
PyTensor Workshop #3 | Custom Rewrites & Building a Mini-PyMC
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
dub.link
October 1, 2025 at 1:08 PM
Join Rob Zinkov at #PyDataAmsterdam 10th Anniversary on Sep 26, 1:20 PM for a beginner-friendly #PyMC sprint.

Learn, contribute, and connect with the community!

#PyTensor
September 24, 2025 at 12:39 PM
Last week, we published the most comprehensive #PyMC-Marketing vs. #Meridian benchmark to date.

𝐎𝐧 𝐎𝐜𝐭 𝟏, join our 𝐥𝐢𝐯𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 to go deeper into the findings & their impact on #MMM.

🗓️ Register: dub.link/rgm4PzI
👉Check the Benchmark: dub.link/CLWnkdf
September 23, 2025 at 1:04 PM
When learning #Bayesian modeling, great teaching 𝑎𝑛𝑑 great resources matter.

Hear from Bartłomiej, a workshop alum, on how the Applied Bayesian Modeling Workshop gave him practical tools to keep using.

𝐍𝐞𝐱𝐭 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩: 𝐎𝐜𝐭 𝟔 → dub.link/UuDaiQk
September 22, 2025 at 1:01 PM